Hop Traffic Management

This feature allows vendors to specify a mobile-optimized version of their HopLink Target URL (commonly referred to as the Pitch Page) and Thank You Page. ClickBank’s Hop referral tracking system will determine whether a Hop is occurring on a computer or a mobile device, and will route the customer to the appropriate version of the HopLink Target URL accordingly. This will improve the shopper’s experience and should result in higher conversions among mobile customers.

Mobile Order Form

If a customer reaches the ClickBank Order Form on a mobile device, we will now display a version of the order form that is visually optimized for smartphones and other mobile devices. Since users will no longer have to scroll or zoom in to view the order form, this should also result in improved conversions.

HopCode 2D Barcode Encoded HopLinks

We have introduced a new kind of HopLink that affiliates can use to promote products. When you click the Promote button in the Marketplace, enter your affiliate nickname and click Create, you’ll now see a barcode to the right of your HopLinks.

This barcode, which we call a HopCode, is encoded with your affiliate information just like a HopLink! When a mobile device user scans this HopCode with a QR code reader on their phone, they will be directed to the vendor’s HopLink Target URL, and you will earn the normal commission if a sale occurs.

This feature opens open many opportunities for new places to promote ClickBank products.

For more information about any of our mobile features, please visit our Help Center article.

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1. 5 ClickBank Features That Will Rock Your Profits!
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3. Mobile Marketing Tips for Internet Marketers [Video]

Even though Mobile Monopoly is now almost a year old, the marketing opportunities it covered are still relatively untapped and uncompetitive. Since we get asked how people can get into mobile marketing all the time, we asked Adam to put together a quick video covering some of the most common ways that Internet marketers are taking advantage of mobile marketing to grow their own businesses and make money promoting others’.

Near the end of the video, Adam talks about a new product he’s creating called Local Mobile Monopoly, where he teaches how to get local businesses to pay you to drive traffic to them. If you’re interested in getting Adam’s free training on how to get started with local marketing and get in while the market is still young, just click the link below.

Get Adam’s Free Local Mobile Marketing Training!

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Last month, Apple sold its one millionth iPad, just 28 days after the device was introduced.The Consumer Electronics Association projects that 5 million eReader units of all stripes will be sold this year, up from 2.2 million in 2009. Apple’s iPad is just one of a dozen new devices on the market. This past January, two dozen companies that either make or deliver material to eReading devices attended the International Consumer Electronics Show (CES) — the industry showcase of cutting-edge technological gadgets. It was such an increase from the previous year that a special eBook section was created for the first time. The age of the eReader has dawned.

Getting your eBook onto eReaders

From a seller standpoint, you’ll want to know how to convert your content into the most widely accepted formats. As eReaders are really just becoming mainstream, the industry is still sorting out standard formats. Just as when MP3 players arrived on the scene, creators and distributors need to find the technological means to protect their work while allowing users to share across devices and platforms. The result has been a plentitude of eBook formats which potentially complicates the production process. In my opinion, there are only a handful worth worrying about.

PDF

It’s very likely that your product is already in Portable Document Format (PDF). The good news is that PDFs are widely supported by eReaders, though they become awkward on smaller devices like the Kindle (its screen is 4 x 6 inches, the Kindle DX is larger) or a smartphone. The device will shrink a PDF page to fit the available space, which, if the user cannot zoom in, may render the document unreadable.

With the release of OS 4 for iPhone and iPad this summer, PDF-viewing will become native to the iBookstore (basically iTunes for books). The PDF-viewer application will let you upload eBooks you already own to your iPad as well as display the first page as a book on a virtual shelf. This will allow a buyer to easily add eBooks they’ve purchased elsewhere online. Currently available apps like Stanza and Fast PDF allow iPhone users to view PDFs by drag-and-dropping them into iTunes or downloading directly from a URL.

ePUB

ePub is quickly becoming the universal eReader standard format, the only exception to which is the Kindle, which instead uses Amazon’s proprietary AZW format (see below). ePub files are currently supported on: Apple iPad, the Barnes and Noble Nook, Sony Reader and many, many more devices. The Stanza application for iPhone and iPod Touch also reads ePub files.

If you work with a designer, they are likely using Adobe InDesign, which has an ePub export feature. Otherwise, there are numerous open source software options for converting files to the ePub format. Beware when using converters that simply extract text from PDFs, as ePub preserves content but not formatting. The ePub language is very similar to HTML or XHTML and most conversion programs will preserve HTML formatting.

AZW / Mobi

These formats are only worth mentioning because, aside from a plain text file, an AZW or MobiPocket format is one of the few options available for reading an eBook on the Kindle. As with ePub, there are numerous conversion services and software options too numerous to go into here. Amazon provides document conversion using their Digital Text Platform. After conversion, you can take the .azw or .mobi file and distribute it yourself, as part of your total eBook package.

The Bad News for Worksheets, Tables and other Graphics

Because of the fluid nature of a non-PDF eBook (the text re-flows to fit the size of the screen) it’s difficult to preserve specific formatting. The formatting languages do not yet have the ability to resize images and graphics accordingly. Here is a rough list of formatting that is not supported when converting your document into and ePub or AZW format:

• Tabs
• Tables
• Extra returns between paragraphs
• Fonts other than Times New Roman, Garamond and Arial
• Type larger than 14 points
• Columns
• Multiple text or paragraph styles within the body

For a more in-depth look at formatting for non-PDF eBooks, check out the Smashwords Style Guide.

Join the eBook revolution

No doubt in the next few years the process will get a little more streamlined — let’s hope so. But in the meantime, take advantage of every opportunity to get your eBooks in to the hands of your readers, in whatever form that takes.

About the Author

Kelly Kingman helps people take their eBook from idea to reality. She is the author of the Sticky eBook Formula and blogs about creating awesome eBooks at StickyeBooks.com.

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If you’re a ClickBank client who owns an iPhone (lucky you!) there are a few nice apps that have recently been released that can help you keep track of your ClickBank sales and profits, wherever you are.

FlickBank- This free app shows your weekly ClickBank earnings. Unfortunately the free version only allows you to access one ClickBank account, but a forthcoming paid version of the app will allow you to track multiple accounts, with a combined earnings screen, and includes daily sales tracking, ClickBank sales alerts sent to your phone, and more.

CB Stats- This $4.99 app includes daily sales reporting and allows you to enable a PIN code that protects people from seeing your ClickBank sales reports if anyone gets a hold of your phone. The app was recently updated to allow for multiple accounts. They plan to release more features in future updates, such as more detailed sales reporting for different periods of time, and more.

Affiliate Marketing Calculator (link requires iTunes to view)- This is a completely different type of app. It allows you to perform several different types of calculations, such as a commission calculator to see how much you’ll earn on a sale, a refund rate calculator, a Max CPC calculator to show you the maximum you should bid on a keyword to still be profitable, and a Pay Per Click ROI calculator. This app was designed with ClickBank in mind, and at only $1.99, it may pay for itself very quickly!

If you’re aware of any other ClickBank-related apps for the iPhone or Google’s Android platform, please leave us a comment and let us know.

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