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Live and In Person

Posted by: Bob Dunlap, Director of Marketing

Working online is great. You can work from anywhere at anytime ­ – at home, your favorite café, even the beach. All you really need is a computer, Internet access, and maybe a cell phone. This ability to connect in near real-time around the globe from anywhere you choose is a major attraction of an Internet-based business.

On the other hand, there is still no substitute for meeting face to face. Whether meeting a colleague, client, or business partner, technology still can’t replicate a handshake or take the place of a live discussion. I was reminded of this recently when I had the privilege of meeting a group of ClickBank clients “live and in person.”

On Friday, June 6th, ClickBank management met with a small group of clients in London for our second European Advisory Board. We invited a diverse group of product publishers and affiliates to spend the day with us and provide their thoughts and opinions on a wide variety of subjects important to the entire ClickBank community. During the meeting we had in-depth discussions on our product roadmap – what new and improved capabilities we plan to build in the coming months and years, how to better serve our current clients, and how to attract and recruit more product publishers and affiliates to the ClickBank community. The discussions were open and honest, and provided our management team with excellent insights into what is really important to our client base. I want to take this opportunity to thank everyone who attended this year’s meeting. We genuinely appreciate your active participation and the generous use of your time.

This Advisory Board meeting is one important channel for feedback, but by no means the only one. In fact, another major vehicle for client input is just around the corner. In the coming weeks we are initiating our second annual client survey. The survey is sent to a random sample of ClickBank clients, so if you receive an invitation to participate, please do. The survey is a great opportunity for you to tell us what you think.

And if you get the chance to meet with your business partners or customers live, I highly recommend it. It certainly takes more time and effort, but it’s almost always time well spent.

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