Posts Tagged ‘las vegas’

Posted by: Terra Goeres, Manager- Client Account Management

Today is my first day back in the office after attending the Affiliate Summit in Las Vegas on January 11-13, and I’m excited! The conference was extremely productive and was a lot of fun, too!

We spent most of Sunday at our table at the Affiliate Meet Market. We had the opportunity to meet and speak with a myriad of people, whose knowledge of ClickBank ranged from “I’ve never heard of ClickBank. What do you do?” to “ClickBank!  I’ve been waiting for years to see you at one of these conferences!” We also thoroughly enjoyed meeting many of our current clients, several of whom we had corresponded with via email and phone calls but had never met face-to-face. How wonderful it is to finally be able to put a face with those names!

Monday was spent walking the show floor, talking with potential partners, and learning about other networks. We were blown away by how much the Affiliate Summit had grown since our first trip there last winter.

On Monday night, we hosted a VIP party at The House of Blues Foundation Room, an exclusive club at the top of the Mandalay Bay hotel with a fabulous view of the Las Vegas Strip. About 25 people attended and we had a wonderful time getting to know our clients on a social level, while listening to their ideas on what they like best about ClickBank and how we can improve our business. Thank you to all who attended-we had a great time with you!

We wrapped up the trip on Tuesday with a couple of meetings and another walk of the show floor, and then headed off to the airport for the return trip.

We would like to thank everyone who took the opportunity to introduce themselves to us at the Meet Market or while we were walking the show floor. We left with great memories and a boost of enthusiasm for the year ahead!

Posted by: Beau Blackwell, Marketing Coordinator

This past weekend, Bob Dunlap, our director of marketing, and I had the pleasure of attending the BlogWorld Expo in Las Vegas. The event has grown tremendously since last year. Attendance was great and many important figures from the blogging world spoke at the sessions. Sessions covered a wide variety of topics, ranging from blog widgets to SEO to using blogs for affiliate marketing.

One topic that many of the sessions addressed was how to more effectively make money from blogging. After attending several of these sessions, it became clear how mainstream blogs have become, and how they are an effective tool for anyone wanting to make money online, regardless of their niche. In fact, many of the speakers focused on how blogging in a niche is actually more effective for traffic generation and monetization, because niche visitors will be more motivated to buy a product you recommend, especially if you provide valuable content and information to them.

In addition to reinforcing the potential effectiveness of blogs, especially for small businesses who are looking to get more traffic and highlight their brand, many of the sessions talked about how bloggers can take advantage of social networking to drive even more traffic and increase visitor loyalty. We learned some impressive, often free, tactics for achieving this, and plan to share them with our ClickBank clients in the months to come.

If you haven’t already created a blog to highlight your product or products you promote, you’re missing out on the ability to communicate directly with your target audience. There’s no better time to get started, and soon you can be marketing more effectively than ever, often without spending much money at all. If you already have a blog and want to find out more about how you can use ClickBank in conjunction with your blog to dramatically increase your profits, check out our ClickBank for Bloggers page.

In addition to being able to help our ClickBank clients more effectively use blogs to boost their business, we’ll be using what we’ve learned to improve the ClickBank Blog and make it as useful as possible for our readers. Please comment and let us know if there’s anything you’d like to see more or less of in the blog. We hope to see you next year at BlogWorld 2009!