Posts Tagged ‘french’

Dec. 16, 2009 – ClickBank has introduced instructional videos in German, French and Spanish to show vendors and affiliate marketers how to join ClickBank’s billion-dollar online retail network.

Produced by ClickBank client, Blueprint Information Products, the videos provide step-by-step directions on how to sign up as a ClickBank vendor or affiliate marketer using the site’s English forms. ClickBank officials say the project was needed to remove language barriers for clients who do not feel comfortable working in English.

“We’ve encountered prospective clients that speak rudimentary English but are still challenged by industry-specific terms and technical language on the signup forms,” said Dush Ramachandran, vice president of sales, marketing and business development for ClickBank. “The videos address this, making it easy for European vendors and affiliate marketers to join our network, expand their businesses and boost their income.”

The new how-to videos follow the company’s recent push to expand its platform globally. And with a roster of more than 22,000 affiliate marketers in Europe and roughly 18 percent of ClickBank’s 2009 global annual sales having occurred in the European marketplace, Ramachandran said it makes sense to continue to invest in the European market.

In addition to offering content, and now videos, in multiple European languages, ClickBank also accepts several European currencies including the Euro, the British Pound, and the Swedish and Danish Kroner.

Blueprint Information Products co-founder Steve Clayton commented on his company’s ability to help further globalize ClickBank’s platform saying, “It’s a tremendous opportunity to contribute. We were flattered to be asked to use our expertise to help bring new people into the ClickBank community.”

BROOMFIELD, Colo. – (Oct. 27, 2009) – Serving more than 114 countries on 6 continents, ClickBank announced today that the company has taken great strides toward globalization of its platform in a continued effort to expand services offered to the company’s international markets.

ClickBank officials say they’ve taken a phased approach to this endeavor, starting with the translation of the order form and all customer related material such as receipt emails and customer service content into German, Spanish and French. Having completed that phase last year, the company moved onto phase two—translation of the entire ClickBank site outside the login into the same three languages. Work on this phase has just been finished and the new pages are live as of today.

“More than one third of the 26,000 transactions ClickBank processes each day are made from outside the U.S.,” said Dush Ramachandran, ClickBank vice president of sales, marketing and business development. “It is important that we continue to cater to international markets. The globalization of our platform is just one of the many benefits we offer our global vendors and affiliates.”

In addition to offering content in multiple languages, ClickBank has made significant improvements to its payment processing and accepts 13 international currencies including the Euro, the British Pound, and the Swedish and Danish Kroner

Posted by: Bob Dunlap, Director of Marketing

Every day ClickBank processes sales from hundreds of countries around the globe. I’m sure it’s no surprise that the majority of those sales come from the US and other English-speaking countries. Business from the major English-speaking countries continues to grow rapidly, but is certainly not the only source of opportunity. In fact, many European countries represent large and untapped markets for both product publishers and affiliates.

Here’s some recent data to consider:

Source:  ComScore

For comparison, the US had 190 million unique Internet users in June 2008 and the UK had 35 million.

Not only are these European markets large and growing, many are less saturated from a product and affiliate perspective than their English-speaking counterparts. These markets represent great opportunities to extend your reach, or perhaps even enter a new niche. A perfect example is the Spanish language market, which ClickBank recently enabled. As you can see, the Internet-using population in Spain alone is significant, before even factoring in all of the Latin American countries.

This chart also clearly shows the huge potential of the German- and French-speaking markets. As we add French and German capability later this year, this represents a great opportunity to enter these markets quickly and establish a strong presence for your business. Make sure you don’t miss out on the revenue potential these markets represent for publishers and affiliates who are ready to grow.