Posted by: Shelly Spafford, Senior Customer Service Representative

As an e-commerce company, ClickBank knows the value of international customers. That’s why we recently added French and German language support to our existing lineup of English and Spanish. Smart e-tailers are constantly looking for ways to limit the effect borders have on retail business. If you have a product that offers valuable information to the general public and can be adapted to apply to different cultures, you may want to consider the following pieces of information, provided by internetworldstats.com:

• The Internet is now available on all 7 continents
• In Europe, where Spanish, German, and French are heavily used, almost half of the population uses the Internet (48.1%)
• In the Latin America/Caribbean region alone, there are over 139 million Internet users
• Spanish, French, and German are among the top 10 languages spoken by Internet users
• Worldwide, there are over 1.46 billion Internet users

You can see from the information above that if your product is currently only offered in English, you are missing out on a great opportunity to reach a very large consumer base.

You do not have to speak Spanish, German, or French in order to sell products in those languages. Here are a few companies we’ve run across that may be able to help you translate your product(s), but there are many translation services available:

http://www.translations.com

http://www.asta-usa.com/languages.php

http://www.trustedtranslations.com/language-translation.asp

http://www.tranflex.com/en/

Why limit your product, and your business, to just English? With the vast number of translating services out there, virtually any Web site, product, or service can be translated and sold to speakers of these different languages. What an opportunity!

We recommend selling your foreign language product as a completely separate product from the English version. ClickBank allows publishers to specify the language of their product when they submit their product for approval. When you do this, customers will automatically be sent to a ClickBank order form in the appropriate language. We also send out Spanish, German, and French receipts, as well as other notifications.

As Platform Globalization progresses, ClickBank plans to translate more of our Web site into these languages. Now is the perfect time to join ClickBank in its effort to reach beyond English-only products. If you have questions about this, you can always contact ClickBank’s Customer Service team.

Take a look at these related posts:

1. ClickBank Adds New International Features to Its Online Platform
2. Online Retail Giant ClickBank Expands Services to International Markets
3. Thoughts on Going Global