Posts Tagged ‘conversions’

Written by: Charles Kirkland, Guest Blogger

This is Part 2 of a three-part series. Be sure to read Part 1 first!

Factor 2 – Building a Quality Landing Page

Once you find a profitable offer in the ClickBank Marketplace, you will then need to prepare a quality landing page. In terms of selling products through PPC, landing pages are among the most vital elements, and many methods are used to properly optimize the pages. One of the most successful approaches to making large profits online is by presenting a strong review page along with quality content. Here are some essential points to be mindful of when building your landing pages.

1. Emphasize the benefits of the product for your visitors

Industry studies have shown that a properly sorted list of product advantages can be influential to visitors. When clear benefits are listed, readers feel more encouraged to purchase the product.

2. Use convincing reviews and recommendations on your landing page

Unbiased product evaluations and testimonials provide fantastic possibilities for transforming your visitors into customers. Most people seek out immediate and quick remedies for their problems. Furthermore, they readily trust personal recommendations that don’t seem biased. Therefore, it’s best if you purchase the product you’re reviewing so you can provide an honest assessment.

In the event that you are low on money, simply explore the product in detail and compose a balanced review for your landing page. Some vendors may even give away review copies to affiliates so they can fully understand the product before promoting it.

3. Compare the product with other similar affiliate products

Presenting a comparison between a large number of affiliate products is a wise way to develop an outstanding review landing page. Comparisons easily grab the attention of a visitor and establish confidence. Make sure to compare between 5 to 10 different affiliate products at the same time on the review landing page to avoid any potential confusion or misunderstanding.

4. Focus on your keywords in the landing page

When making your landing page, highlight your top keywords and try to use them in the page title, header and throughout the content.

5. Make it easy to reach the vendor’s website

Since the landing page you are building is aimed at directing visitors to the vendor’s main site, you must guarantee that they are transferred to the vendor’s site without any problems or confusion. An easy transition to the main sales page will increase the percentage of conversions.

Be sure to check back tomorrow for the final installment, where we’ll discuss specific PPC advertising techniques you can use to get the most out of your ad campaigns.

About the Author

You can read about Charles Kirkland and his adventures and misadventures in affiliate marketing at his blog. He also provides free affiliate training and videos for marketers at any level there as well.

Posted by: Che Horder, Business Intelligence Manager

This is part five of a five-part, five-day series about how to best take advantage of the new analytics.

The new ClickBank Analytics feature has been available for a few weeks now, and we would like to follow up with ideas on how to explore and utilize some of new metrics that are now available to you. Part 1 of this series details what the different stages represent and how to measure the full process from Stage 1 to Stage 4. Part 2 outlines Order Form Sale Conversion and Part 3 examines Hops Per Order Form Impression. Part 4 looks at order form impression count vs. order form submit count. Today’s post deals with Order Form Submit count vs. Gross Sale Count.

Order Form Submit Count vs. Gross Sale Count: Stage 3 to Stage 4

You will need to look at two metrics to measure the progress of prospects from the Order Form Submit stage (Stage 3) to Sale stage (Stage 4): Order Form Submit Count and Gross Sale Count. You may view these metrics one of three ways:

1.     Plot each individually on the trend chart

2.     Compare the 2 metrics on the trend chart (using the “Compare To” drop down box)

3.     View the metrics in the data table

Keep in mind what constitutes an Order Form Submit. It is defined as the act of a prospective customer clicking the Pay Now button on the ClickBank Order Form (our reporting will count up to one order form submit per customer visit to the order form).

For prospects to successfully make it to the Sale stage, the following must have occurred:

• The customer information from the ClickBank Order Form is validated.
• The customer is verified to not be participating in fraudulent activities
• The customer has the funds and is authorized to fulfill the sale transaction requested

Common barriers for prospects exiting at this stage include:

• An invalid Postal Code entered on the ClickBank Order Form
• An invalid Name entered on the ClickBank Order Form
• An invalid Card Number entered on the ClickBank Order Form
• The prospect’s payment method is not authorized due to problems with funding
• The prospect is identified to be participating in fraudulent activities
• An invalid Card Expiration Date is entered on the ClickBank Order Form

Posted by: Che Horder, Business Intelligence Manager

This is part four of a five-part, five-day series about how to best take advantage of the new analytics.

The new ClickBank Analytics feature has been available for a few weeks now, and we would like to follow up with ideas on how to explore and utilize some of new metrics that are now available to you. Part 1 of this series details what the different stages represent and how to measure the full process from Stage 1 to Stage 4. Part 2 outlines Order Form Sale Conversion and Part 3 examines Hops Per Order Form Impression. Today’s post deals with measuring Order Form Impression Count vs. Order Form Submit Count.

Order Form Impression Count vs. Order Form Submit Count: Stage 2 to Stage 3

You will need to look at two metrics to measure the progress of prospects from the Order Form Impression stage (Stage 2) to Order Form Submit stage (Stage 3): Order Form Impression Count and Order Form Submit Count. You may view these metrics one of three ways:

1.     Plot each individually on the trend chart

2.     Compare the 2 metrics on the trend chart (using the “Compare To” drop down box)

3.     View the metrics in the data table

For a prospect to successfully make it to the Order Form Submit stage, the following must have occurred:

• The customer clicked the Pay Now button on the ClickBank Order Form

Check back tomorrow for details about Order Form Submit Count vs. Gross Sale Count.

ClickBank will soon release a new feature that allows clients to track successful orders (conversions) by linking the ClickBank order process to Google Analytics, Google AdWords, and Yahoo Search Marketing. This additional reporting gives ClickBank clients more information about their sales and the effectiveness of their promotional efforts than ever before. For example, vendors can insert tracking scripts on order conversion pages, allowing them to monitor drop-off rates at every stage of the sales process including the ClickBank order form.

We would like to invite you to participate in the pilot of this exciting new feature. To participate, you must use at least one of the following programs:

- Google Analytics

- Google AdWords

- Yahoo Search Marketing

If you use one of these programs and would like to participate, simply fill out the form below with your name, ClickBank nickname, email address, and which of the three programs you use.

Please note that only a limited number of respondents will secure a spot in the pilot, so apply quickly!

If you are chosen to participate, ClickBank will contact you via email with additional information regarding the pilot.

Posted by: Beau Blackwell, Marketing Coordinator

Many of our product publishers and affiliates turn to Pay Per Click (PPC) advertising, such as Google Adwords, to help drive quality traffic to their sites. While there are many ways to improve the performance of PPC advertising, one of the most useful, but occasionally overlooked, methods is a technique called daypart bidding.

Daypart bidding, also known as Ad Scheduling in Google Adwords, is a tool that is offered by both Google and MSN’s AdCenter. It allows you to adjust your bids in a particular PPC advertising campaign, based both on the day of the week and the time of day. You can turn off campaigns completely, or boost your bid to double your normal bid or more. It’s quick and easy to use, and gives you a great deal of control over your advertising.

While this technique can be especially useful for businesses with specific operating hours, it can also be very advantageous for online-only businesses like ClickBank clients. Since ClickBank reports the time of day of every sale, it can be helpful to analyze what days and times deliver the most value for you, and then adjust your advertising bids accordingly. For some people, this may be during normal business hours, but depending on the product it could be late at night or on the weekend.

Once you’ve identified your “prime time,” you can adjust your bids to make sure your product or site is getting maximum exposure at that time. Likewise, if there’s a particular day or time that your site just can’t seem to convert, you can turn down your bids during those times to save your advertising budget for more effective periods.

One great thing about daypart bidding is that you can make use of it even if you don’t have any kind of Web site analytics installed. All you need are the PPC advertiser’s traffic reporting and ClickBank’s sales reporting to start improving your advertising efforts and getting the most return on your investment. To achieve the biggest improvements, though, you should combine ClickBank’s reporting with Web site analytics and testing to get a complete picture of your site’s traffic and sales.

If you haven’t already tried daypart bidding, give it a shot and see how much more you can get out of your budget!