Posts Tagged ‘continuity programs’

Written by: Beau Blackwell, Client Knowledge Guru

We’re back with a new episode of Affiliate Marketing Today. In this episode, I talk with Internet marketing veteran and membership site expert Ryan Lee on how he’s managed to build multiple 7-figure membership-based businesses, and how it’s not nearly as hard as you think to create and maintain a membership site or continuity program.

We also cover important tips like how to get people to sign up for your program in the first place, and how it’s possible to create a very successful business by creating inexpensive membership programs (we’re talking less than $5 per month).

Click here to listen now!

If you’re interested in finding out more about these inexpensive membership sites and how you can easily create them yourself, check out Ryan’s new program Nano Continuity.

Jan. 27, 2010 - In the wake of several merchant account closures due to what major credit card companies consider ambiguous continuity program terms, ClickBank, a global online retailer, is offering several guidelines regarding best business practices for continuity program merchants.

Dush Ramachandran, ClickBank vice president of sales and business development, says clarity is key.

“If you are engaged in a practice in which goods or services are provided automatically, and the customer must either pay for the service or specifically decline it in advance of billing, you must be very clear and upfront about it,” he said. “This type of practice is not unethical unless buyers do not fully understand the terms or sellers do not accept the consumer’s decision to discontinue the service or return the product.”

Ramachandran said the need for transparency and a willingness to accept cancellations also hold true for offers with confusing terms or delayed charges. “Credit card companies are no longer going to support merchants engaging in ‘free’ offers that are not actually free.”

Finally, he said, customers must receive goods or services in exchange for a credit card payment and, for any offer, must provide an affirmative consent such as a mandatory “I agree” statement checkbox where the customer acknowledges the terms and conditions of the offer and consents to be entered into a continuity program.

“At ClickBank, we’ve found that the best way to avoid compliance issues and keep our client’s continuity programs up and running without interruption is to be completely transparent with consumers regarding the terms of continuity programs.”