Posts Tagged ‘competitive intelligence’

Written by: Simon Slade, Guest Blogger

Something that I love about the internet is the way it has removed a lot of the barriers to getting started in a particular industry or niche. There is a certain amount of democracy to the online world that has removed the stranglehold that large, well-established players had on the marketplace. Ten years ago it would have been very unlikely that a small Internet marketing company from New Zealand would be competing successfully on the global scene, but now it’s a reality.

With that said, it’s still not exactly a piece of cake. Taking on a competitive niche and clambering your way to the top is a challenging task involving tactical thinking and determination.

If it seems like shooting for the stars, I invite you to think about these 5 ideas on tackling top niches – you might decide it’s more achievable than you think.

#1 – Know your target

If you’re thinking, “this sounds familiar,” then you’re right. I talked about knowing your target in a recent post about keyword research, but it’s worth repeating.

So what does knowing your target have to do with tackling a competitive niche? Lots. To illustrate my point, I want to use Subway as a real-world example. Subway took on the world’s biggest franchise, McDonald’s, and became a big player in the fast food niche. They didn’t do it by trying to copy McDonald’s – they did it by getting to know their target better. Learning that fast-food customers wanted healthier options, Subway targeted that hole in the market and became very successful, building up almost twice as many outlets in the US as McDonald’s.

You can replicate Subway’s strategy by thinking about the niche you’re tackling and really getting to know your target market. For example, are you in the ‘stop smoking’ niche?

• What products are quitters talking about right now?
• Is there a new product that’s just come out and is in demand?
• Is there something in particular that is a real concern for people trying to quit, such as dealing with a relapse? Remember to really listen to what people are saying here. Be prepared to alter your perceptions and don’t make the mistake of clinging to your own assumptions.

You’ll notice that effective affiliate sites keep up with the latest trends and stay in tune with what their target market is talking about.

Stay tuned for Part 2 tomorrow, where I’ll discuss developing an effective SEO strategy.

About the author

Simon Slade is the CEO of Affilorama, an affiliate marketing training portal that offers free video training, education, and affiliate tools to both beginning and advanced affiliate marketers. You can follow them on Twitter.

Posted by: Michael Poston, Product Manager

As a rule of thumb, you should gather competitive intelligence (CI) for your business. Doing so will allow you to better understand current and potential competitors, industry trends, and possible threats. As a result, you will be empowered to make more informed decisions about your product and strategic initiatives.

To do this effectively, you should implement a process designed to filter large volumes of data into clear and actionable insight. For instance, using a RSS parser such as Jawfish to receive, organize, and redistribute feed content can automate CI data mining and distribution. Simply take the repurposed RSS feed content and display it on an intranet or wiki page, and voila, you have a CI portal.

Similarly, you can use Web page monitoring tools to ensure you are “in the know” regarding your competitors’ activities. For example, you can use a tool like TrackEngine, InfoMinder, or WatchThatPage to notify you every time your competitors’ news or press release pages are updated. Review the content as you are notified, identify if it is significant, and redistribute within your company as necessary.

Lastly, use tools like Twitturly or Twitterfox to easily monitor popular links being tweeted for subjects related to your competitors, your industry, or possible threats to your business. Doing so will give you nearly real-time visibility into their activities and the community’s response to it. You can also use the tool Tweet Scan to get emailed updates on tweets for particular keywords. It delivers information less frequently than the other tools, but can be good for receiving summaries if you don’t have a lot of time to monitor the other tools.

In conclusion, the Internet has changed the meaning of “readily available information.” If you haven’t already, you need to leverage tools like these to help you capture this information and organize it in a fashion that makes sense for your business. Taking the time to do so will lead to greater success.

Happy selling, friends!

Please note that all applications mentioned in this post are not affiliated with ClickBank and should be used at your own risk.