Posts Tagged ‘commission’

Posted by: Ashley Adamson, ClickBank Senior Customer Service Representative

This is part four of a five-part, five-day series about how publishers can attract more affiliates.

To really succeed as a ClickBank publisher, you need to get as many affiliates promoting your product as possible. In this five-part series, I show you some of the best techniques for becoming an affiliate magnet! Did you miss part one, two or three? Click to learn about how to take full advantage of the Marketplace or creating an affiliate tools page or getting your site right the first time.

Tip 4: Offer High Commissions

A penny saved is a penny earned? You’ve heard it all your life, but the sound advice your mother gave you could actually be damaging in the affiliate marketing industry.

When affiliates are looking for a new publisher to promote, they have thousands of products to choose from. Searching through each pitch page for the perfect product and sales copy is not always practical. Of course, having a professional, great-looking pitch page is important, but for most affiliates, other factors take priority.

Advertising costs can be expensive for affiliates. An affiliate wants to be able to look at a product and, in a glance, be able to trust that they’ll receive a positive return on their advertising and promotional investment. One of the most important stats in the ClickBank Marketplace that affiliates look for is “% sale.” This is the average commission percentage earned per affiliate per referred sale on a particular product. With many of our top products offering the maximum commission of 75%, you really can’t afford to not be generous with your commissions.

Though it may seem that the maximum payout amount is high, remember that these are sales you would not have made otherwise.

For more information about this subject, and data that proves the advantages of being generous with your commissions, check out our Generosity as Business Strategy article by Bob Dunlap:

http://www.clickbank.com/blog/2008/04/17/generosity-as-business-strategy/

Check back tomorrow for the fifth and final tip on becoming an affiliate magnet – advertising.

Service provides greater flexibility for ClickBank users

BROOMFIELD, Colo.- Sept. 9, 2008 – ClickBank, a privately held online retailer for buyers and sellers of digitally delivered products and services, today announced the ability for ClickBank clients to receive payments for affiliate commission and sales via weekly direct deposit (ACH & XACH).

“During the past two years in our efforts to maintain high levels of customer satisfaction, we have made a number of critical improvements to our services and offerings,” said Bob King, ClickBank CEO. “The latest improvement is weekly payments. With this offering our clients will have greater flexibility to manage their cash flow and reinvest into their businesses.”

In July, ClickBank introduced direct deposit into both domestic and international bank accounts. Now, direct deposit users can choose to be paid weekly, cutting the wait time to receive electronic payments and providing ClickBank clients faster access to capital.

“Direct deposit and shorter payment cycles will help many Internet marketers manage their cash flow and reinvest their ClickBank profits,” said ClickBank client Michael Rasmussen. “It’s not only a good business move for existing clients, it will bring in a lot of new ClickBank affiliates as well.”

To be eligible for weekly payments and direct deposit, a ClickBank user must have first received three paper checks within any 90-day period. Also, only accounts in the following countries qualify at this time: Australia, Austria, Belgium, Canada, France, Germany, Ireland, Mexico, the Netherlands, New Zealand, Spain, Switzerland, United Kingdom and the United States. The company is expecting to expand direct deposit to other countries in the future.

Posted by: Bob Dunlap, Director of Marketing

Ever wonder why some products are wildly successful while others struggle? Not an easy question to answer, but successful products do share a number of characteristics. First and foremost, they all meet a specific need or solve a current problem for the prospective consumer. Additionally, they all deliver real value, are well positioned and marketed, and are priced right.

With ClickBank products, there is one other critical consideration — will affiliates promote the product?

Virtually all best-selling ClickBank products benefit from a significant number of affiliates actively promoting them. These affiliates risk their own resources, both time and money, to drive qualified traffic to products that convert and return a profit. These affiliates have a huge variety of products to choose from, so make sure yours gets their attention. Remember, affiliates are looking for products that sell to a specific niche, offer good quality and value for the consumer, convert well, and, last but not least, pay enough commission to earn the return on investment they require.

When you are new to ClickBank, you may be thinking “I can’t afford to offer 50% or higher commission to affiliates.” The real question you should ask is, can you afford NOT to? Here are some statistics that deserve careful consideration. Listed below are the average commission percentages for ClickBank accounts with affiliate-referred sales in 2007:

Top 10 selling accounts- 74% commission
Top 100 selling accounts- 69%
Top 1000 selling accounts- 60%
Average for all accounts- 55%

Commission offered to affiliates is not a singular determinant for product success. With that said, I believe this data speaks for itself. So remember, if you’re a ClickBank product publisher just starting out, or if you’re looking for ways to improve existing sales, take a second look at the commission rate you offer affiliates. Generosity is often rewarded.