Posts Tagged ‘business’

Written By: Justin Clark, AdChop.com

Would you like a simple technique to get better results as an online marketer? Outsource. If “outsourcing” sounds daunting, don’t worry – it can be simple and surprisingly inexpensive.

If you’ve been generating revenue online for a while, this likely isn’t the first time you’ve heard that outsourcing can make your life easier and help you to boost your profits.  Rather than simply rehash what you may have heard before, I’m also going to try to give you a few specific tips that will help you outsource more effectively, whether or not you have any experience.

In A Nutshell:

First, a quick intro for the brand-newbies:  Do you have work to do that you don’t like doing, or that you don’t know how to do? You can probably solve that problem by outsourcing the work inexpensively through any one of a variety of outsourcing websites. The process generally goes something like this:

• You post a description of the work you need done on an outsourcing website (could be for a 5-minute task, a full-time job, or anything in between)
• Contractors from around the world apply to your job posting, and tell you how much money they’re willing to work for (if you live in a developed country, you’ll probably get bids from contractors in developing countries who are happy to work for far less than you’d have to pay someone from your own city)
• After a bit of interviewing and testing, you hire someone, manage them as they work, and spend most of your time on other more productive/enjoyable tasks than the one you’ve outsourced.
• When the job is done, or at certain milestones, you pay your contractor by sending a payment through the secure outsourcing site where you hired him or her.

Where To Outsource:

A few of the most popular outsourcing sites include: Elance.com, Scriptlance.com, VWorker.com, Freelancer.com, Guru.com, and oDesk.com.

They all have advantages & disadvantages, but my personal favorite is oDesk because of their time tracking feature (they record the screens of your contractors as they work) and their hiring process (they have detailed contractor profiles, and also publish the results of tests that contractor’s can take to demonstrate their skill level in various areas.)

What To Outsource

If you think you can’t afford it or that you have nothing to outsource, think again! Here are just a few of the tasks that I’ve outsourced, many for less than $2/hour:

• Designing mock-ups for a website
• Link-building for SEO
• Designing banner ads (728×90, 300×250, etc)
• Writing high quality articles
• Creating a custom WordPress plugin
• Building entire WordPress sites from scratch
• Building a custom PHP website
• Creating custom software to mass-analyze potential domain purchases
• Finding/creating 100s of images for split-testing in Facebook advertising
• On-page SEO
• Flash animation
• Analyzing various WordPress themes, and then advising me on which is best for my project
• Much more!

I’ve even hired people to teach me how to do things online – those job descriptions sounded something like: “I don’t know how to do XYZ with WordPress. I need someone to do XYZ to my website, and then teach me how you did it so that I can do it myself in the future.” Just think: Instead of spending 10 hours pulling your hair out trying to figure out the inner workings of WordPress (for example), you can hire someone for say $2 per hour who already knows how to do the job… and within 2 hours he/she will have the work done and will also have sent you a detailed explanation of how to do it yourself. Pretty sweet!

And I’ve even hired contractors for non-business tasks such as touching up an old black & white photo of my parents! If your own time is worth $20 per hour, it’s pointless to do any task that someone else will do for $1 per hour.

Tools

A couple of tools that come in quite handy when outsourcing are:

Skype – Faster communication than email! Great for interviewing job candidates as well as communicating with existing contractors. Skype also has a screen-sharing feature.

Jing - Free, super simple, and easy to use software that lets you create up to 5 minute screen capture videos. Great for giving instructions to contractors when you want to show them how to do something. A video is worth a thousand words

Time Doctor – If you’re using an outsourcing website that doesn’t have built-in time tracking to record your contractors’ screens so you can see what they’re doing, you might want to consider using a third party time tracking service like Time Doctor.

A Few Tips

Before you get started, here are a few outsourcing tips based on my own experience (some of these are specific to oDesk):

• When searching for contractors or posting a job, I recommend specifying that you prefer contractors from the Philippines because that’s where I’ve found my best contractors (on oDesk you can’t target “Philippines” specifically, but you can specify the more general “East Asia”). I’ve also had good luck with contractors in Bangladesh and Russia, although they can be a bit more expensive.
• Specify the upper limit for what you’re willing to pay (usually I set it to $3/hour, and often mention an even lower limit in the written description) – otherwise you’ll get people bidding too high which will raise the “average bid” and may encourage additional high bids. If you do get a bid that is too high, reject that contractor quickly so they no longer appear on the list for other contractors to see.
• Before hiring someone for a big job, hire a few people for a very small job first to test them out (oDesk makes this very easy to do). Hiring multiple contractors has the additional benefit of generating extra (hopefully positive) reviews for your profile!
• When you’re new to oDesk, don’t be afraid to “invite” many contractors to apply to your job instead of simply posting a job and waiting for applications. You can generate a lot more interest in your job that way.
• When a job is finished and your contractor did a good job, tell your contractor that you’re giving him/her a 5-star review (this will look good on their profile), AND ask them to also rate you 5-stars if they were happy working for you (this will look good on YOUR profile and will make it even easier to hire high quality contractors next time). Don’t be afraid to specifically ask them for “5 stars”.
• On oDesk, avoid hiring people if you’re going to pay them less than $1 for the entire job. If you hire someone for a job and pay them less than $1 in total, your oDesk profile will indicate that you didn’t hire anyone at all. So if you hire 20 people for a simple task and pay them each $0.50, your oDesk profile will indicate that you posted 20 jobs and didn’t hire anyone for the positions (even though you did). Potential contractors aren’t as likely to apply for jobs posted by employers who appear to hire no one for many of their jobs. If you need to hire a large number of people to each perform the same a simple task (like completing a 3 question survey), it’s best to use a crowdsourcing site like MTurk.com.

Still on the fence about outsourcing? Just do it! A small outsourcing test will barely make a dent in your wallet and will open your eyes to a world of possibilities. It costs nothing to post a job on most outsourcing sites, so get started today. As Timothy Ferris says: “It’s time to learn how to be the boss. It isn’t time consuming. It’s low-cost and low-risk. Whether or not you “need” someone at this point is immaterial. It is an exercise… It is important to take baby steps towards paying others to do work for you. Few do it, which is another reason so few people have their ideal lifestyles.”

What can YOU outsource to simplify your life and free your time so you can make more money?

About The Author

Justin Clark is an affiliate marketer who runs AdChop.com, a growing collection of internet marketing case studies. He outsourced much of the design & development of AdChop on oDesk.

Written and recorded by: Guest author, Steven Clayton

About the Author

Steven Clayton is the co-founder of Blueprint Information Products, LLC and has been making a living online for the past 8 years.  Check out the “Success Stories” in his forum for an idea of what he’s talking about in this video. Also, Steve’s company is running an awesome contest right now where you can get their premier research tool free AND have a chance at winning a LARGE cash prize. Check that out right here.

For most entrepreneurs, the start of a new year means new business goals, resolutions and achievements to look forward to in the months ahead. Over the past year I’ve been honored to have the opportunity to work with some of the best and brightest in the industry, and have boiled down what I’ve learned as a ClickBank Insider to this 7 step guide to things you can do in 2012 to help you achieve riches, rewards and world domination with your Internet marketing efforts in the new year.

1. Get Specific

Set realistic but specific goals. What do you want to achieve this year? For some it may be doubling your 2011 sales, and for others it may be breaking into a new niche. Whatever your goals are, make sure they’re specific and achievable. For example, if you’re just starting out, you may want to commit to making $200 a month as an affiliate promoting products in the Health and Fitness niche (and what better time to get started than new years resolution season?). This is a specific and achievable goal, and you’re less likely to get discouraged if you’re able to reach your goals along the way. It’s a good idea to write your ideas down and share them with others to help hold yourself accountable.

2. Be a Quitter

Unless you’re superhuman, there’s a limit to what you can do on your own. If you want to get serious about growing your business in 2012, you’ve got to identify the work you can quit doing. You might be the very best in the industry at website building, backlinking, graphic design and copywriting, but that doesn’t mean your time is best spent doing ALL of these things. What can be outsourced? Truth is, it’s probably a lot more than you think. Sometimes a good third party can get the job done, and free up your time for more important things like business strategy that will ultimately make your business more successful in the long run.

The new year is also a good time to take a long hard look at your business and identify something that isn’t working for you or producing desirable returns. Not all products are going to be super sellers and not all promotions are going to crush it. It may be helpful to use the 80/20 Rule as a guide. Chances are there’s something like 20% of your efforts that are producing 80% of your results. Take a look at that portion of your efforts that are not producing results, and vow to quit what isn’t working and refocus that energy toward something that is.

3. Make a Name for Yourself

Over the past couple of years I’ve been amazed at the number of Internet marketers content to work in the shadows making a living promoting in one trendy niche to another, without really taking the time to develop a long term lasting business. This kind of existence can be exhausting, and in a way that constant struggle defeats the purpose of what’s so attractive about Internet marketing in the first place – the lifestyle. Now I’m not saying forget the short term trendy businesses, ClickBank is in the business of long tail digital goods after all, but consider building something more sustainable. Develop your personal brand. For every person in the industry who has made a name for themselves there are thousands working in the shadows. Stand for something, become something, set yourself apart. Be the expert and the money will follow.

4. Forget Your Passion

I’ve met countless Internet marketers this year whose search for a passion to which they can dedicate their life’s work has literally paralyzed their productivity. In 2012 I say produce first, passion second. Pick something, do something, and learn from that. In this continually changing, constantly evolving industry, no one stays in the same niche forever, and it’s common for passions to evolve and businesses to evolve over time. Master something, then move on to the next thing. Just start, do, create, produce and learn. Don’t let your search for doing what you love and loving what you do result in doing nothing at all. You might just find your passion along the way.

5. Connect

Make a list of people you want to meet next year. Think of people you can learn from and who can directly or indirectly help your business and cultivate these relationships. Come up with a plan to connect with each and every person on your list. Industry events are a great way to meet people. Email, phone, social media, or even old fashioned letters work too. Before you ask for help, offer to help them first. Then offer again. And again. Studies of reciprocity in social psychology and human behavior tell us that people feel compelled to respond to positive action or favors, with favors in return. These days, joint venture relationships are closely correlated with the success of businesses. So do a lot of favors for a lot of people, form relationships and JVs, and know that it will come back to benefit you in the end.

6. Risk It

One of my favorite things about this industry is that the opportunities are endless. There so many different ways to promote and sell products and it seems like there are new tactics popping up every day. So next year, try something new, push your limits, don’t be afraid to fail. Even investing time in a new area of your existing business, say, split testing, can be a little scary. Because time is money, and we all want to be spending time on the things that generate the highest returns. Spending money can also be risky, but what better thing to invest in than yourself? In 2012, don’t be afraid to take more risks to reap more rewards.

7. Rekindle the Fire

Just like relationships benefit from newness and creativity to stay exciting, so can your business. You work hard all year and it’s easy to get caught in a rut, making it feel like Groundhog Day and putting you on the fast track to burn-out. Take a vacation, work from somewhere else, pick up a new hobby or read a fiction book. Do something out of the ordinary that can give you a fresh perspective on your business and on life. All of these are ways to enhance creativity and get you looking at your business in a new light. You’ll be glad you did.

Whether you aspire to world domination, niche domination, six figures a year or a hundred bucks a month, implementing just a few small changes in your business or approach to business could make make all of the difference for you next year. What do you want to achieve in 2012?

Written by: Guest Author, Marie Forleo

Guest Author, Marie Forleo

Do you ever feel like you kinda suck at your business?

Despite the amount of money you make, or the amount of time you’ve been in the game, I think it’s fair to say that we all feel like failures, from time to time.

At a recent conference, I had the pleasure of hearing Russell Simmons, Ted Turner and Bill Clinton speak about business and life, and was intrigued by what I heard.

My favorite line from Russell was (I’m paraphrasing), “Many of my biggest business endeavors were failures before they became a success.  Some failed for as long as six years before they hit.  Everyone around me thought I was crazy.  You just have to stay at it.”

Interesting, right?  Loads of business “failures” coming from an entrepreneur with a multi-passionate net worth of an estimated $340 million.

At that same conference, I also had the pleasure of some ridiculously good close up magic from the incomparable David Blaine. I didn’t know that much about him before meeting him, but let me tell you, this guy’s talent is off the chain.

While I was holding playing cards in my hands he managed to make them jump, tear, flip and completely transform.   Talk about jaw-dropping. After hanging out with him, I became mildly obsessed and went online to watch everything I could about his other high-profile feats.

Turns out, David gave an amazing TED talk about his many attempts to break the world’s record for holding his breath underwater.

He pulled some pretty crazy and outrageous stunts to get there.  And, a lot of his failed attempts were very public.  Like to the tune of millions and millions of people around the world watching him fail to before he finally succeeded with a mind-blowing time of 17 minutes and 4.4 seconds.

Despite all the public disappointment, criticism and embarrassment, Blaine stuck to it.  He kept changing his strategy and eventually, achieved his goal.  He continues to be one of the most legendary illusionists and endurance artists of our time.

Then there’s my friend and fellow marketer, Frank Kern.

Turns out Frank, too, had some pretty seismic stumbles in business (he got sued by the Feds and was nearly bankrupt) before becoming one of the most highly respected, highest paid and most sought after online marketing consultants in our industry.

Side note: one of my favorite nuggets from a recent seminar was Frank’s response to a question on how to write a sales letter:  “You sit down and f*#cing do it.”  Gotta love that kind of simplicity.

So what’s the point here?

Anyone who accomplishes great things in business and life is bound to “fail” along the way.

Feeling like a failure is a natural part of becoming a success. It’s actually a good thing and means you’re taking action and putting yourself out there.  Which is way more than most critics and naysayers have the cajones to do.

I’ll be the first to admit I feel like a failure.  Often.  I’ve burned through a lot of cash, time and energy hiring programmers, virtual assistants and designers for projects that never saw the light of day.  Of course, I learned something from each experience, but at the same time, they could accurately be considered “failures” too.

Here’s the bottom line.

Feeling like a failure is normal.  It simply means you’re human like the rest of us.  The good new is that you’re actually in the game rather than sitting on the sidelines.

Legendary success in any field requires a ton of stick-to-it-ness.

When you know you’re meant to birth an idea into existence, take it from Russell, David, Frank and yours truly:  feeling like a failure often means you’re moments away from your biggest success.

About the Author

Marie Forleo is a marketing and lifestyle expert who teaches entrepreneurs to live Rich, Happy & Hot.  If you enjoyed this article, join more than 40,000 others who get her weekly business training videos at www.marieforleo.com (It’s Free!).

ClickBank is excited to announce and invite you to the first ever ClickBank Exchange! The ClickBank Exchange is an Internet marketing conference that will take place on August 19th-20th at the Crowne Plaza Times Square in New York, NY. Our event will be action packed, with two days of high level educational content and networking opportunities.

An amazing collection of speakers and panelists has been assembled to teach you the strategies and shortcuts to building your digital empire. We’ve gathered a mix of industry leaders and under-the-radar marketing “ninjas” to share the specific tricks, as well as the business philosophies, that have helped them dominate the Internet marketing industry. Here are some of the many topics we’ll be covering at the Exchange:

• Keynote panel: How to build your Internet marketing empire
• The latest SEO tips & tricks from the CEO of SEOMoz
• The secrets of killer copywriting that really converts
• How to drive massive amounts of free, qualified traffic through Facebook
• How to be a marketing rockstar and get raving fans
• And much more!

In this day and a half of inside information guests will get real time cash creation secrets from the top Internet marketing millionaires that ClickBank has assembled. The speaker line-up includes:

• Gary Vaynerchuk
• Yanik Silver
• Joe Polish
• Chris Farrell
• Rand Fishkin
• Ryan Lee
• Marc Ostrofsky
• Jeff Siegel
• Mike Hill
• Joe Sugarman

And the list doesn’t end there! Discover the full lineup here.

ClickBank Exchange attendees are sure to learn more money-making techniques at this event than at any other event this year.

Click here for more information and to register today!

Written by: Guest Author, Nikki Young

The majority of people that start down the enticing road of Internet marketing give up soon after their first promotion. An extraordinary amount of effort for little profit sees many retire from the game almost immediately. Both affiliate marketing and online product marketing may first appear as easy ways to make money, but people soon realize that the web is not an easily tapped goldmine. Internet marketing requires commitment and hard work and can quickly become overwhelming.

The marketing processes involved span way beyond creating a web page or writing an eBook. As a vendor there are a broad range of marketing methods that can be followed, with few of them ever resulting in success. And as an affiliate, even the seemingly basic sifting through of products you might potentially choose to promote, presents a challenging task. From building a list of potential customers that trust your word, to launching a new product to market, being diligent enough to understand the multiple disciplines of online marketing is the downfall of many. However, for those with the staying power, Internet marketing is a great way to establish a lucrative online business.

For those of you just getting started with Internet marketing you will no doubt hear the following phrase many more times, and if you’ve been Internet marketing for some time you are about to hear it again: testing is critical! Internet marketers say this all the time because there are so many different marketing mediums available to be utilized in the marketing process, that it can be quite tempting to flitter back and forth trying out each one in part. Once a person doesn’t experience instant success with one, they tend to quickly switch to a new strategy, and then to another, and so on. The problem with doing this is that it means not fully realizing the potential of each marketing method. By constantly switching between strategies you aren’t giving one particular strategy a chance to flourish. Therefore it is vitally important that you test, test, and test some more with each process, strategy and theory, so you can rule out what doesn’t work and rule in what does.

By doing this you will be able to select the most valuable parts of each strategy and start to build a bulletproof strategy of your own. It is important to recognize early on is that there is no “one size fits all” in Internet marketing, and that the same strategies don’t work for every niche, or even necessarily in the same niche. What works for you might not work for someone else, and vice versa. So decipher what works for you through a continual process of trial and error. Develop a system of your own. It will take some time but will be well worth it in the end. And who knows, one day you might be able to sell your system online as a top-selling product!

Trying multiple marketing methods and only putting limited input into each will only bring frustration. Instead, focus all your energy on one or two marketing approaches. Master them and make sure you have exhausted their capabilities before moving on or adding a new approach to your armory. Don’t keep dipping your fingers in and out of a bucketful of ideas hoping that one will suddenly come to fruition.

Think long-term not short-term. Invest wisely in the short term in order to make money in the long term. And by this I mean investing in the help of some educational programs/books and the advice and help of mentor(s) to help you learn faster and get to your destination of success quicker. If you can master one or two approaches, you will be well on your way toward a successful business. If you learn only parts of a number of different strategies you will remain a “jack of all trades but master of none.”

Internet marketing can take its toll on you psychologically, especially when you have tried out a variety of marketing methods, invested financially and put in a lot of time and effort for little or no reward. But this psychological battle presents a critical stage in your development and success. This is the very point at which many who made it past the first promotion and into further learning stages give up. A knack for perseverance is so very important in Internet marketing and indeed in starting any business. Don’t give up at the third hurdle. Stick by your guns and persevere with strategies that feel comfortable and complement your strengths and ability.

Four Solid Bits of Advice to Help You Succeed in Internet Marketing

Advice #1: Find a Mentor
Whether in business, self-development or Internet marketing, growth can be rapidly moved forward by finding a mentor. Mentoring helps you develop at a faster rate, helping you learn faster, develop skills more adeptly and avoid making the same mistakes over and over again. A mentor, like a good teacher, will help you understand exactly what you need to learn, how to learn it and the best time for you to execute the knowledge.

I seek mentors in my life because I know it’s the fastest way to learn. Not only has mentoring helped me to get to where I am today in Internet marketing, but it also continues to be very important to me in other areas of my life. By having a mentor for each important aspect of my self-development, I learn faster and succeed faster. Since starting out on my own journey as an Internet marketer I myself have become a mentor to others. It has truly been a pleasure watching those I have helped grow from online newbie to successful online entrepreneur.

Advice #2: Don’t Work on too Many Projects at Once by Yourself
A huge mistake beginners make is thinking they need to do everything alone. Focus your energy on the most vital areas of your business; the areas that encourage growth and will help you reach your goals faster. If you work on too many projects at once you will find your progress is slow and hindered by many barriers. You can’t be an expert in every discipline, so outsource work where you can. Set aside a budget for delegating work to third parties that prevent you from paying attention to more important areas of your business. Taking on more and more work yourself will see you bogged down unnecessarily in tasks that will significantly slow your progress. Outsourcing will also allow you to have more valuable time away from your computer.

Advice #3: Utilize Free Resources
When a person first decides to get involved with Internet marketing, he or she will be exposed to numerous different online money making products. These products appear as very attractive prospects, and it isn’t uncommon for people to get excited and buy into multiple products in a short space of time. The truth is, almost every marketing method you will read about is potentially a profitable one, but mastering one takes considerable time. Don’t splash out on multiple expensive products. Instead, choose one or two referred to you by your mentor(s). Learn them and utilize them to their full potential before moving onto another area.

In addition to this, make use of as much free information as you can. There is a huge amount of great reference material online that can be found in books, eBooks, video and on blogs. It is often difficult to sift through conflicting information and ideas online, but again, ask your mentor and trusted associates for help in directing you toward informative blogs, forums and other reliable free resources.

Advice #4 Maintain Persistence
You never know when the breakthrough will come, it could be next week, it might even be tomorrow, or it could take six more months. If things are getting on top of you then take a step back from your business and re-think your strategy. Ask yourself, “Am I focusing my energy, time and investment on areas conducive to leading me to my goal?” “Are there things I am avoiding, ignoring or only doing half heartedly that could better position me for success?”

Your success in business is dependent on your mental attitude, your strategy and your devotion to learning and developing yourself on a daily basis. Commit to your goal of becoming a successful Internet marketer and be persistent in your endeavours. Take these words of advice into consideration and go for it. I hope that they help you to become successful in your online venture.

About the Author
Nikki Young has been active in Internet Marketing for 4 years. During this time she has built up a successful online business, which includes the selling of her cookbook series within ClickBank. www.paleocookbook.com.

Posted by: Michel Fortin, Guest Blogger

Do you know the most important marketing strategy in your business?

In a world filled with marketing experts extolling the virtues of duplicating proven practices, I have a bit of a contrarian view. That’s because relying too much on copying others can actually work against you in your quest for long-term success.

Whether you are marketing your own products or services or promoting other people’s products as an affiliate, positioning is key in determining your long-term success.

By developing an intimate understanding of positioning and applying it to your writing for your own marketing materials and to those of your clients, you’ll build stronger and more persuasive campaigns.

What is Positioning?

Positioning is the process of placing your firm or product above your competition in the prospects’ mind in a way that pulls prospects to you.

Marketing pioneers Jack Trout and Al Ries wrote the definitive work on the concept, entitled: “Positioning: The Battle For Your Mind.” Even though this book was written several years ago, it is still vital in business today.

In every business or product category there are thousands of competitors fighting for the same market. The goal of positioning is to be the top choice to do business with and buy from.

Positioning is not about competing, but differentiating. To be specific, the goal is to differentiate yourself (or the product you are promoting) to the degree that you become the only viable choice in the customer’s mind.

Many companies try to outperform their competitiors by offering discounts and lowering their prices. Positioning, on the other hand, eliminates the need for price-based promotions and focuses on creating a consumer mentality where you are considered the most desirable option, no matter what the cost.

Pretty powerful stuff!

Of course, understanding what positioning is does nothing in and of itself. You need to learn and apply the tools of positioning in order to gain any benefit at all. It’s the application of these strategies that will put you in the favorable position of being that top-of-mind choice within your target market.

Vive la Difference?

Loosely translated from French, the phrase “Vive la Difference” simply means “celebrate the difference.” The first step towards the effective use of positioning within your marketing is to define how you are different from your competition.

Without differentiation, there can be no hope of achieving a strong positioning edge. As I often say in my work: don’t duplicate, differentiate. Be different so that you gain, and maintain, a top position in the mind of your market.

It’s quite common to receive marketing advice telling you to research your competition, but without care, this can be a deadly practice. It’s all well and good to know what your competitors are doing; after all, no business exists within a vacuum. You should absolutely keep tabs on and know what your competition is doing.

What you must avoid, however, is the trap of assuming that in order to be successful you should be replicating what the leaders are doing.

All this accomplishes is the creation of a series of copycats that remind the consumer who the leader is, and reinforces the message that they should buy from the leader. When you engage in such practices, you’re effectively paying for the advertising edge of your competition.

In other words, copy what others do and you’ll only remind people of them and not you.

The only way to avoid becoming a victim of copycat syndrome is to develop your core identity based on how you are different from your competition, and create a unique identity on which to hang your promotional hat.

Anything else is bound to come across as less than genuine in the minds of your target market and certainly won’t help you rise above the crowd.

Determining Your Positioning

Determining your positioning can seem like a daunting task, especially in a highly competitive market. Fortunately, it often isn’t as difficult as it initially seems.

For one thing, most businesses don’t spend much time at all developing their competitive edge through positioning. This means that as someone aware of positioning, it’s usually fairly easy to spot an opportunity.

For another, even if a strong, marketing savvy competitor exists, as a copywriter or marketer you likely already have the creativity you need to make the breakthrough you are looking for.

Before you begin brainstorming ways to help your audience come to a favorable impression, it’s important to note that differentiation need not be drastic. This is where your research skills and any experience you have within the industry is priceless.

In some cases there may be no difference at all other than the fact that no one else in the industry is actually stating it. For example, several years ago there was a car campaign that used the statement that seven out of 10 drivers who test-drove their car, bought one.

What the campaign didn’t say is that the statistic was true for everyone else in the industry, too. It was just that no one else had used this little-known fact before in their promotional efforts.

The best part is, it would be impossible for anyone else to successfully come in after the fact and not sound like a “me too” copycat. If they do they will only remind your market of you.

This brings about another factor that is essential to positioning. In order to gain the most traction from your efforts, you must be first. Or, at least, be perceived to be the first in some way, shape or form.

The difference you choose to exploit needs to work towards the building of a perception of originality. Granted, differentiation is only the beginning. Being different than or superior to the competition is one thing, but to consistently maintain that position is another story altogether. But that is a story for another day.

Until next time, practice unveiling the differences that can set you apart from the competition to develop a strong foundation and create top-of-mind-awareness. As a result, you will have a stronger marketing edge in your copywriting efforts.

Michel Fortin is a marketer, copywriter, and author of many books and courses. For more information about Michel, including how to get your hands on several free ebooks, visit his blog at http://www.michelfortin.com.

Posted by: Kristen M., Marketing Communications Manager

For many people creativity doesn’t come easy. Companies use strategies as varied as brainstorming meetings in rubber-padded rooms with beanbags, popcorn parties, and even brainstorming retreats to try to foster creativity and find the next big idea.

We don’t go to quite those lengths here at ClickBank, but I do take steps to cultivate my own creativity. One resource that I find very helpful is the Springwise Weekly Newsletter.

Springwise summarizes new business ideas spotted around the world—everything from maps that allow you to navigate cities by mood to personalized PDF magazines converted from RSS feeds.

Only some of these products are digitally delivered. Other inspired ideas include customized couture helmets and sticky car art.

Almost all, however, are creative solutions to an existing business need. Not to mention, they are certainly fun to read about. So check them out, and get the creative juices flowing for your next big idea.

Posted by: Ashley Adamson, ClickBank Senior Customer Service Representative

This is the final post in a five-part, five-day series about how publishers can attract more affiliates.

To really succeed as a ClickBank publisher, you need to get as many affiliates promoting your product as possible. In this five-part series, I show you some of the best techniques for becoming an affiliate magnet! Did you miss part one, two, three, or four?

Tip 5: Advertise

To further increase exposure of your product to affiliates, ClickBank provides a means by which you can purchase ad space within the ClickBank Marketplace, highlighting your product to hundreds of thousands of affiliates.

The Marketplace ads are three-line advertisements found on the right-hand side of Marketplace pages, under ‘Sponsored Links.’ You can see some current ads here:

http://www.clickbank.com/marketplace.htm

The costs of Marketplace ads vary, depending upon how much traffic a particular page or category receives. More exposure means a higher priced advertisement.

All contracts are month-to-month, so clients may utilize the ad space as long as they wish without being locked into any long-term agreements. To check availability and add your name to a possible waiting list, visit https://www.clickbank.com/advertise.html. Select the location where you’d like to place an ad, fill out the form, and someone from ClickBank will contact you when a space becomes available.

Final Thoughts

Many publishers spend months, if not years, in product development. After so much arduous effort, why would you want to leave the success of your product to chance? No matter how great your product is, if you don’t do a good job of communicating that fact to the people who can help you promote it, it will never be as successful as it could be. So as you build the pitch page to sell your product, be sure that you work as hard on attracting affiliates as you do on attracting customers. By putting in the extra effort to make your product attractive to affiliates, you can become a serious affiliate magnet!

Good luck, and thank you for choosing ClickBank!

Posted by: Dush Ramachandran, VP of Business Development

In my job, I speak to our largest publishers and affiliates pretty much every day. Just the other day after a conversation with one particularly successful publisher, it struck me that there is a common thread that runs through all successful publishers.

While their businesses may be different and the areas of their specialization may be diverse, they all have very similar habits. As I continued my conversations with these publishers, I jotted down the common habits that distinguish these successful people, and here they are for your enjoyment and edification:

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