Award Recognizes ClickBank’s Innovation

BROOMFIELD, Colo. – Aug. 12, 2008 – ClickBank, a privately held online retailer for buyers and sellers of digitally delivered products and services, today announced that it was named a finalist for an IQ Award for Innovation by the Boulder County Business Report (BCBR) in the Internet/software business category.

“The Boulder area is a hotbed of creative, dynamic and accomplished companies that focus on the Internet, so we are very happy to be selected as a finalist for the award,” said Bob King, ClickBank CEO. “This honor is really a reflection of the great work and talent of ClickBank’s staff.”

The awards are designed to honor the most innovative products and services in Colorado’s Boulder and Broomfield counties.

For more information on Boulder County Business Report’s IQ awards, go to www.IQawards.com. Award winners will be announced on Aug. 14, 2008.

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ClickBank executives to attend Affiliate Summit

BROOMFIELD, Colo. – Aug 5, 2008 – Bob King, CEO of ClickBank, a privately held online retailer for buyers and sellers of digitally delivered products and services, will be offering his unique insights into the affiliate marketing industry on Monday, August 11, during the Affiliate Summit. The widely-respected industry conference takes place in Boston, at the Sea Port Hotel, between August 10-12.

Bob will be participating in the panel discussion, “The State of Ad Networks.” The panel will explore the trend within ad networks of moving from “cost per thousand” as the preferred method of gauging the price of advertising to a performance based model, where you get paid for what the ad produces in sales. ClickBank was founded on a pay-for-performance business model – affiliates and product publishers only get paid when a sale is made.

“Businesses are starting to realize something ClickBank has known for a decade — pay for performance is a better way to do business” said King. “With Internet advertising, it makes sense to seek those advertising models, and pricing structures, that can be tied directly to sales.”

Attending the Affiliate Summit with King are ClickBank executives Dush Ramachandran, vice president business development; Bob Dunlap, director of marketing; and Terra Goeres, manager of client account management. The four will be available to meet current and potential ClickBank affiliates and anyone interested in the company at table 23 during the “Meet Market” at the Affiliate Summit on Aug. 10, between noon to 6:00 p.m.

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