Posts Tagged ‘affiliate summit’

BROOMFIELD, Colo. – Jan. 6, 2009 – ClickBank, a world leader in online retail of high-converting, digitally downloadable products, is attending the Affiliate Summit West. The conference will take place Jan. 11-13^th, at the Rio All-Suite Hotel & Casino in Las Vegas, Nev.

Come meet with ClickBank executives at Table 47 at the Meet Market on Sunday, Jan. 11 from 12 p.m. to 6 p.m.

The Affiliate Summit West, the premier affiliate marketing conference of the year, provides an opportunity for affiliates, merchants and networks to attend educational sessions on the latest industry issues. The Affiliate Summit West presents an opportunity for ClickBank to meet its affiliates in person, receive feedback about its services and keep its affiliates up to date on enhancements coming in 2009.

“The Affiliate Summit West is an excellent opportunity for ClickBank to meet its affiliates in person and discuss the latest trends in affiliate marketing,” said Brad Wiskirchen, ClickBank’s chief executive officer. “We have a number of dynamic additions planned for our services in 2009.”

Posted by: Bob King, CEO

A couple of weeks ago I attended the Affiliate Summit East in Boston. I was on a panel discussing the State of Ad Networks, but that is not what I’m going to write about today. While reviewing the agenda for Affiliate Summit, I noticed a breakout session related to affiliate marketing and social networking. I attended the session with great anticipation that I’d learn something to help me “crack the code” on how ClickBank could participate in social networks and drive our business to even greater heights.

I was sorely disappointed, not because the speaker didn’t do a good job, but because he presented a lot of really good tactical ideas for individual affiliates to tap into social networks, but nothing to spark my awareness for ClickBank’s opportunity. (Maybe that’s my problem.)

Now I’m not totally ignorant of how social networking works, even though I’m the oldest guy in the company. I realize we probably aren’t going to be successful with a full frontal attack of advertising or calling the CEO of a social networking site and trying to cut a deal. I realize we have to participate for awhile and build our credibility with users. I know that blatant commercialization is a big no-no.

So here’s my dilemma. I’ve got to run a grassroots effort to spread the word about the virtues of ClickBank, but we run a pretty lean operation here. I can ask our employees to do their part, but there aren’t many of us. However, there are thousands of you out there; can you help spread the word about the benefits of ClickBank? I’m not asking people to spam the social networking sites, I just know that ClickBank can be a great help to the kinds of people who participate in social networks, just like it’s helped you and many others.

If you have any other ideas on how we could “crack the social code,” leave a comment and let me know. I’m always looking for great ideas on how to spread the word about ClickBank, and who knows better than people like you, who are out there being successful online on a daily basis? I look forward to hearing your ideas.

ClickBank executives to attend Affiliate Summit

BROOMFIELD, Colo. – Aug 5, 2008 – Bob King, CEO of ClickBank, a privately held online retailer for buyers and sellers of digitally delivered products and services, will be offering his unique insights into the affiliate marketing industry on Monday, August 11, during the Affiliate Summit. The widely-respected industry conference takes place in Boston, at the Sea Port Hotel, between August 10-12.

Bob will be participating in the panel discussion, “The State of Ad Networks.” The panel will explore the trend within ad networks of moving from “cost per thousand” as the preferred method of gauging the price of advertising to a performance based model, where you get paid for what the ad produces in sales. ClickBank was founded on a pay-for-performance business model – affiliates and product publishers only get paid when a sale is made.

“Businesses are starting to realize something ClickBank has known for a decade — pay for performance is a better way to do business” said King. “With Internet advertising, it makes sense to seek those advertising models, and pricing structures, that can be tied directly to sales.”

Attending the Affiliate Summit with King are ClickBank executives Dush Ramachandran, vice president business development; Bob Dunlap, director of marketing; and Terra Goeres, manager of client account management. The four will be available to meet current and potential ClickBank affiliates and anyone interested in the company at table 23 during the “Meet Market” at the Affiliate Summit on Aug. 10, between noon to 6:00 p.m.

Posted by: Dush Ramachandran, VP of Sales and Business Development

At parties and social gatherings people often ask me what I do, and I tell them I work for ClickBank. This answer is usually greeted with a puzzled look and a quizzical “Who?” But when I tell the ClickBank story, the puzzlement is often replaced by wonderment and admiration, and the inevitable follow-up question is “What’s the secret of ClickBank’s success?”

Even though the person asking the question is always different and is perhaps expecting a different answer every time, I answer the question in exactly the same way every time: “Our affiliate network.” If it weren’t for our incredible army of motivated and innovative affiliates, all of the hard work we’ve put into ClickBank over the years would not amount to very much.

It is our simple, low-risk approach to becoming a ClickBank affiliate that causes an average of 2,000 people to sign up for a ClickBank account every day. And a fair number of those people go on to become successful and earn a decent income from ClickBank. Some of our affiliates have even completely replaced their traditional income with their ClickBank earnings. With over 110,000 active affiliates generating revenues, ClickBank’s affiliate network is truly at the root of our success.

We think affiliates are so important to our success that we’re going to be at the Affiliate Summit in Boston on Aug 10 to 12, and our CEO Bob King is going to be on a panel discussion about trends in affiliate marketing. If you’re planning to attend the Affiliate Summit this year, come see us at Table 23 at the Meet Market on Sunday Aug 10, between 12:00 noon and 6:00. We’d love to meet you, and say thanks for being the secret of our success!