Posts Tagged ‘Affiliate Programs’

Posted by: Miles Baker, Guest Blogger

Having been a publisher, affiliate, and even an affiliate manager over the past 10 years, I’ve been able to get a unique perspective on what it’s like to be on both sides of the affiliate/publisher relationship.

Given that insight, I’ve noticed most publishers are leaving money on the table when it comes to recruiting, assisting, and building relationships with their affiliates. Therefore, I’ve put together some of the most important things a publisher should be doing in order to build and nurture their affiliate base.

Be Available – Many times I’ve been eager to promote a product or service and have a question about it, but I am unable to find an email, phone number, or any way to contact the publisher. Sometimes, even if I do find that information and contact the publisher, I never hear back from them. This doesn’t leave me with much confidence as an affiliate promoting their product. Don’t make this fatal mistake; be available in some way. One easy way is to place an email or contact box on your site and then use the phone to follow up and further your relationship with your affiliates.

Use The Phone – Don’t be afraid to talk to people on the phone. This doesn’t mean you need to post your phone number on the Web. However, it does mean that you should be using the phone to talk with potential affiliates and build relationships with them, as well as maintaining relationships with your existing affiliates.

As a publisher, you are most likely very busy, and most people don’t have the resources for a dedicated affiliate manager or the time to talk to every affiliate that emails them. However, keep in mind the 80/20 rule, which applied here dictates that 80% of your sales will come from 20% of your affiliates. If your time is limited, then at least make sure you’re talking with that top 20%.

Go To Conferences – This is the best place not only to learn, but also to meet potential affiliates and super affiliates. Going to an affiliate marketing conference like Affiliate Summit, for example, will allow you to meet new and existing affiliates, other publishers, and even people from ClickBank. When going to a conference, don’t try to recruit someone as an affiliate without getting to know the person first. Your purpose should be to get to know people and build relationships first, and then decide if they are a good candidate to be an affiliate for you.

Get Feedback – Now that you’re building relationships with your affiliates and you’re in regular communication with them, you’ll start getting priceless feedback. Listen to your affiliates, be proactive by encouraging feedback, and most importantly, take action on the feedback you get! The feedback you receive from your affiliates will help you to improve your products and services, conversions, and can give you numerous profitable insights.

As you can see, all my points are based around the same concept – the relationship. Affiliate management and recruitment is all about relationships. Whether you’re approaching potential affiliates in person or on the Web, or just working with existing affiliates, your approach should always be the same. You should work to build a great relationship with them. Not doing that is one of the biggest mistakes you could make as a publisher. Besides, you never know where that relationship might take you. I’ve known a few publishers who have even started new successful business ventures with one of their top affiliates.

Miles Baker has been marketing online since 1997 and has been a ClickBank client for almost a decade. He currently resides in Fort Collins, CO where he runs several online businesses and Web sites. You can reach Miles, learn more about him, and even view his live office cam at his Web site, MarketingWithMiles.com.

Posted by: Ashley Adamson, ClickBank Senior Customer Service Representative

This is the final post in a five-part, five-day series about how publishers can attract more affiliates.

To really succeed as a ClickBank publisher, you need to get as many affiliates promoting your product as possible. In this five-part series, I show you some of the best techniques for becoming an affiliate magnet! Did you miss part one, two, three, or four?

Tip 5: Advertise

To further increase exposure of your product to affiliates, ClickBank provides a means by which you can purchase ad space within the ClickBank Marketplace, highlighting your product to hundreds of thousands of affiliates.

The Marketplace ads are three-line advertisements found on the right-hand side of Marketplace pages, under ‘Sponsored Links.’ You can see some current ads here:

http://www.clickbank.com/marketplace.htm

The costs of Marketplace ads vary, depending upon how much traffic a particular page or category receives. More exposure means a higher priced advertisement.

All contracts are month-to-month, so clients may utilize the ad space as long as they wish without being locked into any long-term agreements. To check availability and add your name to a possible waiting list, visit https://www.clickbank.com/advertise.html. Select the location where you’d like to place an ad, fill out the form, and someone from ClickBank will contact you when a space becomes available.

Final Thoughts

Many publishers spend months, if not years, in product development. After so much arduous effort, why would you want to leave the success of your product to chance? No matter how great your product is, if you don’t do a good job of communicating that fact to the people who can help you promote it, it will never be as successful as it could be. So as you build the pitch page to sell your product, be sure that you work as hard on attracting affiliates as you do on attracting customers. By putting in the extra effort to make your product attractive to affiliates, you can become a serious affiliate magnet!

Good luck, and thank you for choosing ClickBank!

Posted by: Ashley Adamson, ClickBank Senior Customer Service Representative

This is part four of a five-part, five-day series about how publishers can attract more affiliates.

To really succeed as a ClickBank publisher, you need to get as many affiliates promoting your product as possible. In this five-part series, I show you some of the best techniques for becoming an affiliate magnet! Did you miss part one, two or three? Click to learn about how to take full advantage of the Marketplace or creating an affiliate tools page or getting your site right the first time.

Tip 4: Offer High Commissions

A penny saved is a penny earned? You’ve heard it all your life, but the sound advice your mother gave you could actually be damaging in the affiliate marketing industry.

When affiliates are looking for a new publisher to promote, they have thousands of products to choose from. Searching through each pitch page for the perfect product and sales copy is not always practical. Of course, having a professional, great-looking pitch page is important, but for most affiliates, other factors take priority.

Advertising costs can be expensive for affiliates. An affiliate wants to be able to look at a product and, in a glance, be able to trust that they’ll receive a positive return on their advertising and promotional investment. One of the most important stats in the ClickBank Marketplace that affiliates look for is “% sale.” This is the average commission percentage earned per affiliate per referred sale on a particular product. With many of our top products offering the maximum commission of 75%, you really can’t afford to not be generous with your commissions.

Though it may seem that the maximum payout amount is high, remember that these are sales you would not have made otherwise.

For more information about this subject, and data that proves the advantages of being generous with your commissions, check out our Generosity as Business Strategy article by Bob Dunlap:

http://www.clickbank.com/blog/2008/04/17/generosity-as-business-strategy/

Check back tomorrow for the fifth and final tip on becoming an affiliate magnet – advertising.

Posted by: Ashley Adamson, Senior Customer Service Representative

This is part three of a five-part, five-day series about how publishers can attract more affiliates.

To really succeed as a ClickBank publisher, you need to get as many affiliates promoting your product as possible. In this five-part series, I show you some of the best techniques for becoming an affiliate magnet! Did you miss part one or part two? Click to learn about how to take full advantage of the Marketplace or creating an affiliate page.

Tip 3: Get Your Site Right the First Time

When you’re sending in your first Product Approval Request, your top priority is probably getting your site active as quickly as possible. It certainly seems like a reasonable notion; the sooner you’re active, the sooner you can start receiving sales.

However, I strongly recommend that you take the time to perfect your site content, and to double-check that your Marketplace title and description are optimized to attract affiliates. You should make it clear what type of product you are selling and list the benefits affiliates receive by promoting your site.

There are third-party companies and sites on the Internet that feature newly-listed ClickBank products for a short period of time. If your site content is not optimum, you may be losing out on an opportunity for attracting affiliates right off the bat.

Check back tomorrow for the fourth tip on becoming an affiliate magnet – offering high commissions.

Posted by: Ashley Adamson, ClickBank Senior Customer Service Representative

This is part two of a five-part, five-day series about how publishers can attract more affiliates.

To really succeed as a ClickBank publisher, you need to get as many affiliates as possible to promote your product. In this five-part series, I’ll show you some of the best techniques for becoming an affiliate magnet! Did you miss part one? Click to learn about how to take full advantage of the Marketplace.

Tip 2: Create an Affiliate Tools Page

Something that ClickBank doesn’t require, but that can make a huge difference in attracting affiliates, is setting up a Web page specifically to help affiliates promote your product.

The feedback we have received from affiliates indicates that they are more inclined to promote products that provide affiliates with assistance in their marketing campaigns. Some ideas for tools you could provide to affiliates include:

• Banner images
• Other product images
• Textual ads
• Keyword recommendations
• Cloaking scripts
• Ad content recommendations (such as features or benefits of your product)
• Customized email signature ads
• Suggestions of places where affiliates can advertise your product effectively

ClickBank also provides a method for you to recruit affiliates directly from your own Web site. This tool gives affiliates the ability to create an affiliate link for your product directly from your Web site, without having to visit the ClickBank Marketplace first. For more information on using this tool, please go to “Leveraging The Affiliate Network.”

If you decide to create a Web page for your affiliates, you should consider listing the Web address as part of your Marketplace description, for added affiliate attraction.

Check back tomorrow for the third tip on becoming an affiliate magnet – getting your site right the first time.

Posted by: Ashley Adamson, ClickBank Senior Customer Service Representative

This is part one of a five-part, five-day series about how publishers can attract more affiliates.

As many successful Internet marketers already know, ClickBank’s extensive affiliate network can be a powerful force for taking your product’s sales from mediocre to massive. Unlike most advertising and promotional efforts, ClickBank only pays out commissions to affiliates on your behalf for completed sales. This makes our affiliate program much more cost-effective than other traditional methods of product promotion. For example, when you place a paid advertisement in a search engine, you have to pay for the cost of the ad even if the clicks you get generate little or no sales. With our affiliate program, you are only paying for marketing costs when you’re actually making money.

To really succeed as a ClickBank publisher, you need to get as many affiliates promoting your product as possible. In this five-part series, I’ll show you some of the best techniques for becoming an affiliate magnet!

Tip 1: Take Advantage of the ClickBank Marketplace

ClickBank provides all new publishers the option of being listed within our ClickBank Marketplace: http://www.clickbank.com/marketplace

The question is, with the ClickBank Marketplace containing over 15,000 products, what can you do to obtain the most exposure and make your product attractive to affiliates?

The first thing that most new publishers don’t realize is that the majority of the Marketplace audience is comprised of affiliates, not consumers. So rather than have your Marketplace title and description tailored to consumers, you should use it to describe what makes your product appealing to affiliates.

Do you have a high commission percentage, a high payout or a Web site containing useful affiliate tools to help them promote your product? Be sure to list features like these in your Marketplace description so that affiliates can quickly see why they should promote your product.

To edit your Marketplace title/description, you’ll need to log in to your ClickBank account, click the “Account Settings” tab, the “My Site” link, and the “Edit” link under the “Marketplace Information” section, then modify your Marketplace description as needed.

Be sure to click “Save Changes” when finished!

Check back tomorrow for the second tip on becoming an affiliate magnet – creating an affiliate tools page.