Posts Tagged ‘adwords’

ClickBank will soon release a new feature that allows clients to track successful orders (conversions) by linking the ClickBank order process to Google Analytics, Google AdWords, and Yahoo Search Marketing. This additional reporting gives ClickBank clients more information about their sales and the effectiveness of their promotional efforts than ever before. For example, vendors can insert tracking scripts on order conversion pages, allowing them to monitor drop-off rates at every stage of the sales process including the ClickBank order form.

We would like to invite you to participate in the pilot of this exciting new feature. To participate, you must use at least one of the following programs:

- Google Analytics

- Google AdWords

- Yahoo Search Marketing

If you use one of these programs and would like to participate, simply fill out the form below with your name, ClickBank nickname, email address, and which of the three programs you use.

Please note that only a limited number of respondents will secure a spot in the pilot, so apply quickly!

If you are chosen to participate, ClickBank will contact you via email with additional information regarding the pilot.

Posted by: Beau Blackwell, Marketing Coordinator

Many of our product publishers and affiliates turn to Pay Per Click (PPC) advertising, such as Google Adwords, to help drive quality traffic to their sites. While there are many ways to improve the performance of PPC advertising, one of the most useful, but occasionally overlooked, methods is a technique called daypart bidding.

Daypart bidding, also known as Ad Scheduling in Google Adwords, is a tool that is offered by both Google and MSN’s AdCenter. It allows you to adjust your bids in a particular PPC advertising campaign, based both on the day of the week and the time of day. You can turn off campaigns completely, or boost your bid to double your normal bid or more. It’s quick and easy to use, and gives you a great deal of control over your advertising.

While this technique can be especially useful for businesses with specific operating hours, it can also be very advantageous for online-only businesses like ClickBank clients. Since ClickBank reports the time of day of every sale, it can be helpful to analyze what days and times deliver the most value for you, and then adjust your advertising bids accordingly. For some people, this may be during normal business hours, but depending on the product it could be late at night or on the weekend.

Once you’ve identified your “prime time,” you can adjust your bids to make sure your product or site is getting maximum exposure at that time. Likewise, if there’s a particular day or time that your site just can’t seem to convert, you can turn down your bids during those times to save your advertising budget for more effective periods.

One great thing about daypart bidding is that you can make use of it even if you don’t have any kind of Web site analytics installed. All you need are the PPC advertiser’s traffic reporting and ClickBank’s sales reporting to start improving your advertising efforts and getting the most return on your investment. To achieve the biggest improvements, though, you should combine ClickBank’s reporting with Web site analytics and testing to get a complete picture of your site’s traffic and sales.

If you haven’t already tried daypart bidding, give it a shot and see how much more you can get out of your budget!

Posted by: Beau Blackwell, Marketing Coordinator

If you’re an affiliate who runs your own site and promotes it through Google Adwords, improving your Quality Score can be the difference between an advertising campaign that’s mediocre and one that’s extremely profitable. One tactic for improving Quality Score is to make sure that your Web site has a privacy policy, and that your landing page directly links to it. Many affiliates skip over creating a privacy policy on their site, especially if they have created many different Web sites to feature different products.

If you don’t have the time or inclination to become a legal expert, BBBOnline has created a privacy policy template that you can modify to fit your Web site. You’ll just need to plug in a few details about your site, and add or delete certain sections of the policy to reflect your site’s details and marketing policies. Then you’ll need to create a link to the page, preferably in the site footer so it will be linked to from every page within the site. For 10 minutes’ worth of work, it’s one of the easiest ways to improve your site and get better performance out of your advertising efforts.

Even if you don’t use Google Adwords, having a clearly worded privacy policy can make your site appear more trustworthy to visitors, leading to higher conversion rates. One of the biggest hurdles to making a sale online is convincing nervous visitors that their personal information is safe with you, and a privacy policy can go a long way to reassuring them that they can trust you. It’s unknown whether Google rewards sites with a privacy policy in natural search results, but for the small amount of effort required, it’s well worth adding a privacy policy just in case they do.