Avoiding the Google Slap

Written by: Beau Blackwell, Community Manager A common fear among Internet marketers these days is the dreaded “Google slap.” If you’re not familiar with the term, it refers to Google significantly lowering the Quality Score of AdWords ad/advertisers, or banning ….

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New FTC Endorsement Rules

The U.S. Federal Trade Commission continues to make internet commerce a top priority. The FTC recent issued new regulations that govern the use of “endorsements” to promote products. Those regulations can be found at 16 C.F.R. § 255 or here. ….

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