Posted by: Beau Blackwell, Community Manager

Last week, I attended the BlogWorld Expo in Las Vegas. It’s a great event for learning about the latest advances in online marketing, and is filled with people who are serious and passionate about learning the best methods for achieving online success. Although only a small portion of the event and sessions are geared towards affiliate marketing, I highly recommend it to anyone who wants to learn more about writing, selling, expanding their sphere of influence, and who wants to make some great networking connections.

While there were a lot of nuts-and-bolts marketing tactics taught at the learning sessions at BlogWorld, there was a recurring theme that popped up in several presenters’ speeches and panels: the importance and power of cultivating relationships.

Without exception, building strong and mutually beneficial relationships with your customers (or potential customers), clients, partners, industry peers, or anyone you’d like to work with, can be the difference between success and failure.

Why You Need to Work on Relationship Building

For a lot of new affiliate marketers, when they first get started, they jump right in to things like writing articles, creating ads, building landing pages, etc. While this is of course very important and necessary, I believe that spending a significant portion of time trying to build relationships can have a far greater long-term impact on potential success.

I’ve met and spoken with quite a few of ClickBank’s top-performing vendors and affiliates, and nearly all of them have connections with other top people in the industry. Some have collaborated on creating a product, some recommend products to their customers from vendors they know and trust, and some form “mastermind” groups to develop strategies and offer each other assistance. Almost no one gets to the top alone, without having received significant help and advice from other people at some point.

Not only is the advice and help you can receive extremely important, but having strong relationships can create opportunities and open doors you didn’t even know existed. It’s the same as it is for job hunting- it’s often not what you know, but who you know. You could end up getting invited to be an exclusive partner for a project, getting tipped off to a fantastic product to promote, or being introduced to other potential partners in your space.

Relationships are About Giving

At BlogWorld, author and marketer Chris Brogan discussed how the only relationships that really work are ones where both parties benefit. This is an extremely important point, and one where I think many people who are trying to create relationships with important people in their space run into problems.

If you’re new to a space, whether it’s affiliate marketing or any other industry with some established experts, immediately begging for help and going straight to the most influential people with requests for personal assistance is probably a bad idea. Best case, you might have someone take pity on you and give you a stock answer they’ve given to a thousand other people and then forget you completely. Worst case, you become a memorable annoyance to them and they do their best to avoid you altogether. Their first impression of you may end up being negative, and it’s hard to overcome this later.

How to Introduce Yourself Without Being Annoying

Instead of immediately asking for help, first become an information sponge and soak up all the information you can about a topic, whether it’s in books or on forums, blogs, Twitter, podcasts, or wherever. If you dedicate a substantial amount of time to just learning about a topic, without trying to first take action, it’s pretty amazing how quickly you can get up to speed and start really participating in the conversation and even helping other people.

Once you feel like you at least understand the conversation and are starting to form an opinion on the topic, starting contributing before you start making requests of people. If you follow an influential blogger in your space, start leaving thoughtful comments on their posts. Give your opinion on the subject, or offer up something you’ve learned in your research that could help others understand the topic better.

As a blogger, I can tell you that there’s nothing more satisfying than receiving comments on a post that show that someone has really thought about what you’ve written and is engaged with your ideas. If your comment shows me you’re really here to participate, and aren’t just commenting to get a link to your site, I’m far more likely to want to know more about you and listen to what you have to say in the future. I’m also a lot more likely to respond if you do ask me a question or make a request of me in the future.

This holds true all the way up from small bloggers to the most influential people in Internet and affiliate marketing. Before you can expect to get anything out of a relationship with people in your industry, you first have to show them that you’re willing to be authentic (don’t pretend to be interested just to get their help) and to give back to the community they’re a part of.

This is especially the case if you want to engage with someone who’s already achieved some success and is too busy to give significant time to every newbie who comes along. You’re going to really have to stand out as someone who’s worth their limited time. A great way to do that is by helping the same people they’re trying to help, and ideally, actually helping them too.

While I certainly can’t guarantee that you’ll develop a great relationship with the person or people you want to work with even if you do everything “right,” your chances of getting respect and becoming an influential person in your space will be much higher. For example, many bloggers and affiliate marketers who are now successful in their own right started out by commenting frequently on blogs or forums in their space. Even if the person you’ve approached doesn’t end up engaging with you, you may find that other people will seek you out and want to work with you, creating opportunities you never knew existed.

Posted by: Simon Slade, Guest Blogger

As an affiliate promoting products through your own website, the CTR (Click-through Rate) from your promotional page to the vendor’s Pitch Page can be a key indicator of how well your promotions will convert into sales and commissions.

So what does it take to convert a visitor? What can change them from being a passing “tire-kicker” to an interested visitor – a visitor who takes the next step and clicks your affiliate link?

I want to share 6 high impact techniques for improving your promotional page’s CTR. These techniques are used and recommended by us at Affilorama, and have been reported as having a significant, positive effect on the CTR of our students’ sites.

Technique #1 – Know the fold

When something is referred to as being ‘above the fold,’ it means that it can be seen when the webpage first loads, so the visitor does not need to scroll to view it.

It is safe to assume that most screens are set to at least 1024×768 resolution (screen size) and it’s good practice to design your websites for that screen size. Set your screen resolution to 1024×768 and view through a common browser (Firefox, IE, Safari) with the default toolbars enabled to give you a rough idea where the fold is on your website.

Having high quality content above the fold that grabs people’s attention and holds it gives this content maximum opportunity to be seen and acted on. Never assume your visitor will scroll; in fact, most of the time if a visitor does not see what they thought they would find on the first visible screen load of the page they visit, they will leave straight away!

Technique #2 – Eye-catching header

A distinct and eye-catching header that is related to the theme of the product you are promoting will immediately catch the interest of the visitor and make them want to find out more.

It doesn’t have to be complicated; in fact, a simple, clean banner can have more impact than one that is ‘too artistic.’ Keep the file size down as well – you don’t want to keep visitors waiting while it downloads.

Technique #3 – Clickable advertising image

In a website context, the power of having images is that a visitor’s eyes are naturally drawn to them. Take advantage of this by not only having an attractive product image, but making it a call to action.

A call to action needs to be very specific. Don’t be vague or leave it to chance. Spell out what you want the visitor to do. If there’s room, include the benefits of completing the action. Many merchants actually have artwork you can use, so check the affiliates section of the merchant’s website first to save time.

Add your affiliate link to the image, making it clickable. Take this a step further by making it clear on the image that you want people to click it. So, for example, if the image doesn’t already say “Click here to get the best cure for panic attacks” then edit the image to add te text.

Technique #4 – A large text affiliate link

In addition to the clickable image, be sure to have a clear text link above the fold as well. It should be a bold, ‘hard-to-miss’ link that leaves the visitor in no doubt what they should do, making it a strong call to action.

For example, instead of an underlined “Panic attack cure” link, have “Click here to get the most popular guide to curing panic attacks.”

Technique #5 – An affiliate link at the end of your article

500 to 600 words is generally an ideal length for a single page of content: not too long for the human reader, but long enough to make sure it’s viewed as substantial content worthy of ranking by the search engines.

Ensure your article is well researched and written. If there are many spelling mistakes and/or grammatical errors you will fail to earn the trust of your visitor, which damages your authority on the topic you are writing about and substantially lowers your CTR.

At the end of your article, you should include a final push for the product you’re endorsing. A short, personal review works best, ideally with another clickable promotional image to the right. Having an affiliate link at the end is good for a number of reasons, but particularly because visitors are often looking for somewhere to go once they’ve finished reading the page they’re on.

Technique #6 – Focus on one product

Promoting several different products on the same page can sometimes leave a visitor confused, and a confused customer is likely to end their ’shopping trip’ abruptly and exit your site. To avoid this, focus the page on only one product and leave your visitors in no doubt as to how the product is the fix they’ve been looking for.

Use the ClickBank Marketplace to find a single product that is performing well, with a high gravity, payout, and a convincing sales page, to make sure that the extra clicks you get translate into actual sales and increase the size of your commission check!

Don’t forget to constantly monitor and test whenever making tweaks to your promotional pages. Keep notes on what you did and how your CTR was affected for future reference.

Do you have any additional techniques to share that have worked well for you? Have any of the above techniques helped improve your CTR? Let us know by leaving a comment below.

About the author

Simon Slade is the CEO of Affilorama, an affiliate marketing training portal that offers free video training, education and software tools to both beginning and advanced affiliate marketers.

Please note: Any opinions expressed here represent those of the author, and are not necessarily recommended or endorsed by ClickBank.

Posted by: Simon Slade, Guest Blogger

So, your page has been a success, you have some good rankings and you’ve decided to give the product its own full-blown website. Now comes the delicate task of directing that traffic to your new site. This is a strategy I use, and it works well for me. There are many ways to do it, but by following this strategy I minimize the disruption to my hard-earned rankings.

• Build the new site with a number of articles, each optimized for their own key phrases.
• Build external links to your site as usual.
• Wait a week or two.
• Assuming you are using a fresh domain, and depending on the extent of your link-building efforts, you will most likely be in the Google sandbox, and will be indexed, but not ranked for much.
• Put up an identical copy of your original product testing page that has been hosted on your other site. This time around, integrate menu and site links into the page and theme it with the rest of your new site. I recommend linking to all key pages on your new site from this page.
• Use a 301 redirect from the location of the test page on the old site, to the location of the test page on the new site.

This method ensures that approximately 70% or more (in my experience) of the PageRank or “Link Juice” from your original pages is passed on to the new page. You should see your old page fall out of the search results and your new page replace it. Additionally, the internal pages linked to from this article are given a boost as well, resulting in your new site gaining good search rankings at a much faster rate than without this boost.

About the author

Simon Slade is the CEO of Affilorama, an affiliate marketing training portal that offers free video training, education and software tools to both beginning and advanced affiliate marketers.

Please note: Any opinions expressed here represent those of the author, and are not necessarily recommended or endorsed by ClickBank.

Posted by: Simon Slade, Guest Blogger

A common promotional technique used by many affiliates is to build a website based around an interest they have and promote related products in that niche, relying on organic search rankings and in-bound links for traffic.

Keeping the products that are being promoted relevant to the site content ensures that visitors to the site already have an interest in the product. This typically results in a much higher conversion rate than promoting unrelated products.

But following this strategy means that if the affiliate wishes to promote a product in an entirely different niche, a new site must be built from scratch – and a new site takes time and resources to build. It takes even more time for this new site to receive organic search traffic and to build links.

When you stumble across one of those truly exceptional opportunities to pair a high-quality product with what you believe is a hot market, there is no question that you have to act quickly.

This leads to the following question:

What is the most effective way to bring an untested product to market as quickly as possible?

The following tactics can be used to test a new product on an existing site, which lowers your costs and can lead to quicker results.

• If you have a number of sites, pick the site that is most closely associated with the new product. Think about the demographics of your sites’ audiences and how the new product could potentially fit into their lives. For example, if you were looking at promoting an eBook on “recipes for make-at-home, home cleaning products”, an existing site on dog training would be more complementary than a site on how to conquer World of Warcraft due to the demographic profiles. Use your judgment to match the new product with a similar demographic and appropriate existing site.
• Research three to four key phrases with a minimum of three words each using Google’s External Keyword Tool, and find the lowest competition/highest search count you can get away with. Take into account factors like how often your website is updated, how much “weight” you have in the search engines (PageRank) and how many external links you have pointing at the pages on your site. Generally speaking, the stronger these factors are, the higher the competitiveness of the key-phrases you can target, the faster you’ll have your new page ranked, and the more likely it is you’ll see a top 10 ranking.
• Build a promotional page on your existing site. This page could be in the form of a “Special Review,” a report on the new product, or simply an article on what the product you are promoting is about. Optimize this page to rank for the previously researched key phrases. This page should have obvious and well-featured links to the product you are promoting. Do not integrate this page into your existing site, and be sure to remove your standard menu from this page. However, include links to your homepage for those visitors that have reached this page from an internal link, and are not interested.
• Link to this page from within your site. The link should be visually featured as something different and unique, making it stand out and allowing the standard site visitor to identify it as somewhat unrelated to the theme of the current site. If a visitor is genuinely interested in the product, they’ll click.
• Build some links to this new page from external sources. Between 10 and 20 PageRank 1+ related links is ideal! This step is essential for emphasizing to the search engines that this new page is worthy of being taken seriously.
• Optional: Supplement with paid traffic. This may take the form of Google Adwords, Yahoo! Sponsored Search, or one of the many other paid search networks. Bear in mind that bigger is not always better. Some smaller networks have decent search volumes and much lower bid prices. In some cases, click-through and conversion rates are even better! This step is not essential, but it does allow you to begin seeing some results faster. If your return on advertising investment is positive, continue to tweak your campaign and leave it running even as your organic listings start to appear. A special note for those using Google Adwords: You may want to add links pointing to internal pages on your site to avoid being “slapped” -be sure to spend time researching and use good judgment.

Depending on a number of factors, you should start to see your organic rankings appear anywhere from as little as a few days to a number of weeks.

Continue to refine and test this single page for as long as you need to draw a conclusion as to whether it is profitable and worth pursuing.

Tomorrow’s Part 2 will discuss how you can move your product promotions over to a new, more relevant website without losing the promotional “juice” you’ve been creating!

About the author

Simon Slade is the CEO of Affilorama, an affiliate marketing training portal that offers free video training, education and software tools to both beginning and advanced affiliate marketers.

Please note: Any opinions expressed here represent those of the author, and are not necessarily recommended or endorsed by ClickBank.

Posted by: Beau Blackwell, Community Manager

At the end of last month, ClickBank introduced the first phase of Vendor Spotlights, a powerful new tool to help ClickBank vendors communicate with affiliates like never before. Vendor Spotlights are featured in the Marketplace alongside your Marketplace listing, and allow you to create a profile that shows affiliates the following information:

• Sales statistics
• Customer-facing advertisements, to give affiliates more info about your product and what sales messages they should use
• Recommended vendors (such as other accounts you own, or other vendors you would recommend)
• Your affiliate resources page (if you have one)
• A product image

The most exciting part of Vendor Spotlights, though, is that you’ll have the ability to post announcements about your products. For example, you could tell affiliates about upcoming products you’re releasing, changes to your existing products, special promotions you’re running, or tips on promoting your product.

If you’re a vendor with an approved ClickBank product, you can now create your Vendor Spotlight listing by visiting My Spotlight under the Account Settings tab in your account. Vendor Spotlight profiles will be added to the ClickBank Marketplace on September 21, so we highly recommend that you create your listing (and a first announcement) now! Vendors with Vendor Spotlight profiles will have a distinct advantage over vendors who don’t, so don’t delay!

For more information about Vendor Spotlights, see our Help Center article.

Posted by: Simon Slade, Guest Blogger

Succeeding or failing as an affiliate marketer can often be traced back to the products you choose to promote. At first, selecting a product to promote seems simple enough. You sign up with ClickBank and choose from any of the thousands of products available from over 12,000 vendors, then create a HopLink and slap it on your website – done!

But then, a couple of weeks down the line, you begin to wonder why you haven’t made any sales. You start to get a sneaking suspicion that maybe you should have spent more time choosing the right product to promote!

Understandably, the sheer selection of products on offer at ClickBank can be completely overwhelming to a newbie. How do you know if a product will sell well? What about competition? What do all the numbers mean?

Although there is no 100% watertight method for finding a profitable product, there are a few things that go a long way to increasing your chances of success.

Here are six research steps we recommend for finding a profitable ClickBank product to promote:

1 – Brainstorming a niche – The first thing you need to do is think about what market you’d like to work in. Choosing a market related to your hobbies, skills, passions and experiences is an excellent starting point (after all, you’ll be spending a lot of time thinking about it!). Are you a cat lover? Have you had experience with a particular health problem? Did you ace languages at school? Do your friends come to you for relationship advice? Having an existing knowledge of a niche can be a big advantage when you come to marketing it, because it’s much faster and easier to write persuasive and credible copy for your sales pages when you know what you are talking about.

So, have a scroll through ClickBank’s Marketplace and create a shortlist of niches you think you could effectively promote. Of course, ultimately you need to choose a profitable market over one that you simply like talking about, so these next steps will help you whittle your list down.

2 – Understand your customers – Let’s say you added ‘playing guitar’ to your niche list in Step 1. If you wish to pursue this idea further, then it’s very important that you understand (1) who in this niche is buying, and (2) what they are buying. The easiest way to delve into the minds of your market is by browsing forums related to your niche. This is a great way of finding out buyers’ needs, wants, and problems. For example, some people in the guitar market will be looking for free guitar sheet music; these people probably won’t be interested in buying something from you. Others want to learn guitar fast so they can participate in an upcoming performance; these people are much more likely to want to buy something to help them achieve that goal. Reading guitar forums will help you absorb what matters most to people interested in playing guitar, which in turn will help you choose the best products to promote to them.

Some other things to consider while you read: How can you target impulsive buyers in this market? How narrow is your niche? If it is too narrow you may find your target market is too small to make sales. If it’s too broad you’ll find it difficult to get your site ranked in search engines so prospects can find you.

3 – Selecting best-selling products - By now, you should have a good understanding of who your market is and what they are looking for. It’s now time to go back to ClickBank and search for some good products to promote that will meet their needs.

ClickBank uses a measure called ‘gravity’ to represent how well each product sells, based on how many sales have been made and how recent these sales were. We recommend focusing on products with a gravity of 30+, because these products have a proven track record of selling well for a number of different affiliates. Once you get below a gravity of 30, the chances of wasting your time pushing a white elephant start to increase.

A very high gravity (i.e. 100+) will generally indicate that there is a lot of competition in this niche. Don’t let that put you off. Competition is good because it means there’s lots of demand for products in that niche. It also means that there are potentially a lot of people with lists who you could form partnerships or JV’s (Joint Ventures) with.

I should point out that sometimes a low gravity product can still be worth promoting – it might simply be new, or an undiscovered gem. So while gravity is a helpful indication of selling potential, you shouldn’t reject an otherwise high-quality product solely because of its low gravity score.

4 – Multiple Products – Ideally, you want to find a market that has multiple related products being sold through ClickBank. The reason for this is that if there is only one product available for the niche, even if it sells like hotcakes, you’ll almost certainly have a hard time competing with existing affiliates who are well-established in the market.

The other advantage of multiple products is that it allows you to create a review page, increasing your chances of making a sale. For example, if you are selling a “learn guitar” product, by including a few other “learn guitar” products on the same page, visitors will feel they’ve completed the evaluation phase of buying and are now in a position to purchase.

5 – High Commission Percentage (65% or greater) – Let’s face it: you’re not going to get rich on $2 commissions. In order for your marketing efforts to be worthwhile, you need to promote high commission products – that is, products paying out at least $18 per sale. Keep in mind that from a seemingly high commission, you’ll need to deduct your advertising expenses (e.g. AdWords) as well as your time. Of course, if a product has a high dollar value, then a lower commission percentage will still be a good investment.

6 – Persuasive Vendor Pitch Page – Finally, don’t forget to take a long, hard look at the product’s sales page, since you will be relying on it to convert your HopLinks into commissions! Does it look convincing? Does it address the concerns of the market? Is it persuasive and credible, or does it sound over the top and unbelievable? Would you buy from a site that looked like that?

Choosing the right product to promote is the first stage of being a successful affiliate marketer, and if you do it right, you can drastically improve your chances of earning a good income. But even if you get off to a good start, don’t just set up your offer page and forget all about it. Keep a close eye on your ClickBank reports, and using Tracking IDs to see what pages and products are performing the best so you know where to focus your efforts and resources.

By following these proven techniques for finding good products to promote, you’ll be reaping the rewards of greater sales and bigger ClickBank checks!

Hope you enjoyed these tips for choosing a good ClickBank product to promote. Please let us know if you have any special strategies of your own!

About the author

Simon Slade is the CEO of Affilorama, an affiliate marketing training portal that offers free video training, education and software tools to both beginning and advanced affiliate marketers.

Posted by: Che Horder, Business Intelligence Manager

This is part five of a five-part, five-day series about how to best take advantage of the new analytics.

The new ClickBank Analytics feature has been available for a few weeks now, and we would like to follow up with ideas on how to explore and utilize some of new metrics that are now available to you. Part 1 of this series details what the different stages represent and how to measure the full process from Stage 1 to Stage 4. Part 2 outlines Order Form Sale Conversion and Part 3 examines Hops Per Order Form Impression. Part 4 looks at order form impression count vs. order form submit count. Today’s post deals with Order Form Submit count vs. Gross Sale Count.

Order Form Submit Count vs. Gross Sale Count: Stage 3 to Stage 4

You will need to look at two metrics to measure the progress of prospects from the Order Form Submit stage (Stage 3) to Sale stage (Stage 4): Order Form Submit Count and Gross Sale Count. You may view these metrics one of three ways:

1.     Plot each individually on the trend chart

2.     Compare the 2 metrics on the trend chart (using the “Compare To” drop down box)

3.     View the metrics in the data table

Keep in mind what constitutes an Order Form Submit. It is defined as the act of a prospective customer clicking the Pay Now button on the ClickBank Order Form (our reporting will count up to one order form submit per customer visit to the order form).

For prospects to successfully make it to the Sale stage, the following must have occurred:

• The customer information from the ClickBank Order Form is validated.
• The customer is verified to not be participating in fraudulent activities
• The customer has the funds and is authorized to fulfill the sale transaction requested

Common barriers for prospects exiting at this stage include:

• An invalid Postal Code entered on the ClickBank Order Form
• An invalid Name entered on the ClickBank Order Form
• An invalid Card Number entered on the ClickBank Order Form
• The prospect’s payment method is not authorized due to problems with funding
• The prospect is identified to be participating in fraudulent activities
• An invalid Card Expiration Date is entered on the ClickBank Order Form

Posted by: Che Horder, Business Intelligence Manager

This is part four of a five-part, five-day series about how to best take advantage of the new analytics.

The new ClickBank Analytics feature has been available for a few weeks now, and we would like to follow up with ideas on how to explore and utilize some of new metrics that are now available to you. Part 1 of this series details what the different stages represent and how to measure the full process from Stage 1 to Stage 4. Part 2 outlines Order Form Sale Conversion and Part 3 examines Hops Per Order Form Impression. Today’s post deals with measuring Order Form Impression Count vs. Order Form Submit Count.

Order Form Impression Count vs. Order Form Submit Count: Stage 2 to Stage 3

You will need to look at two metrics to measure the progress of prospects from the Order Form Impression stage (Stage 2) to Order Form Submit stage (Stage 3): Order Form Impression Count and Order Form Submit Count. You may view these metrics one of three ways:

1.     Plot each individually on the trend chart

2.     Compare the 2 metrics on the trend chart (using the “Compare To” drop down box)

3.     View the metrics in the data table

For a prospect to successfully make it to the Order Form Submit stage, the following must have occurred:

• The customer clicked the Pay Now button on the ClickBank Order Form

Check back tomorrow for details about Order Form Submit Count vs. Gross Sale Count.

Posted by: Che Horder, Business Intelligence Manager

This is part three of a five-part, five day series about how to best take advantage of the new analytics.

The new ClickBank Analytics feature has been available for a few weeks now, and we would like to follow up with ideas on how to explore and utilize some of new metrics that are now available to you. Part 1 of this series details what the different stages represent and how to measure the full process from Stage 1 to Stage 4. Part 2 outlines Order Form Sale Conversion. Today’s post deals with measuring Hops per Order Form.

Hops per Order Form Impression: Stage 1 to Stage 2

The Hops per Order Form Impression metric tells you how successful your prospects at the Hop stage are at converting to the Order Form Impression stage. If your Hops per Order Form Impression is 12, that means on average it takes 12 prospects at the Hop stage to have 1 prospect successfully reach the ClickBank Order Form. The lower the metric, the more efficiently you are converting prospects from the Hop stage to the Order Form Impression stage. You may use the trend chart feature to find time periods when your Hops per Order Form Impression is lowest, and then correlate that metric to specific marketing tactics that work well.

For a prospect to successfully make it to the Order Form Impression stage, the following must have occurred:

• A valid, properly formatted HopLink is clicked on
• A vendor pitch page is rendered on the web browser
• A customer decides to proceed with purchasing the product, following a link to the order form
• A valid, properly formatted link to the ClickBank Order Form is clicked on
• The ClickBank Order Form page is rendered on the web browser

This metric is available to create a trend chart or view in the data table. To create a chart utilizing the metric, locate the Data Type selection box and choose Hops. Then locate the View selection box and choose Hops Per Order Form Impression. The metric will be displayed on the trend chart for the timeframe you choose. The metric is also available to view in the data table located below the trend chart. The data table allows you to view the metric by a specific attribute of the sale and in total over a specified time period. For example, you can choose to view Hops per Order Form Impression for a specific country or product.

Check back tomorrow for information about order form impression count vs. order form submit count.

Posted by: Che Horder, Business Intelligence Manager

This is part two of a five-part, five-day series about how to best take advantage of ClickBank’s new analytics reporting.

The new ClickBank Analytics feature has been available for a few weeks now, and we would like to follow up with ideas on how to explore and utilize some of the new metrics that are now available to you. Part 1 of this series details what the different stages represent and how to measure the full process from Stage 1 to Stage 4.Today’s post deals with measuring Order Form Sale Conversion.

Order Form Sale Conversion: Stage 2 to Stage 4

Order Form Sale Conversion measures the success of moving a prospect from viewing the order form to completing a sale. It is measured as a rate or percentage, and therefore the higher the rate, the more efficient your conversion process is. This metric is particularly useful in the case where a product is sold without the use of a HopLink. In this situation, Order Form Sale Conversion measures the full sale process.

For a prospect to successfully make it from the Order Form Impression stage to the Sale stage the following must have occurred:

• The customer clicked the Pay Now button on the ClickBank Order Form
• The customer information from the ClickBank Order Form is validated The customer is verified to not be participating in fraudulent activities
• The customer has the funds to fulfill the sale transaction requested

Check back tomorrow for details about the Hops per Order Form Impression metric (measuring stage 1 to stage 2).