Five Pitch Page Mistakes ClickBank Vendors Should Avoid

Posted by: Matt Broich, Guest Blogger

Every successful ClickBank vendor knows that having a large number of affiliates promoting your product is the key to driving more sales. Unfortunately, many ClickBank vendors make mistakes when designing their Pitch Pages that hurt their ability to attract and retain valuable affiliates. The biggest mistakes vendors make when designing their websites include:

1) Accepting non-ClickBank forms of payment. Nothing upsets an affiliate more than losing a commission because the vendor accepts multiple forms of payment. Multiple forms of payment include PayPal (which ClickBank already accepts), a second non-ClickBank option for credit card processing, or a mail or phone-in payment option. ClickBank can only track affiliate HopLinks through the ClickBank order form. If an affiliate refers a customer and they end up mailing in their payment, the affiliate loses out on their hard-earned commission. Most affiliates check to see if a vendor offers multiple forms of payment before promoting their product, and might not promote the product if it does. I realize that vendors want to be customer-friendly by offering multiple forms of payment, but they may end up missing out on a lot of potential affiliate-driven sales.

2) Openly advertising the affiliate recruitment page. I often see vendors putting ‘Join Our Affiliate Program’ or ‘Webmasters Make Money’ links below the product order button or in their website navigation. This may upset some affiliates because a customer can easily view this link, learn they can sign up for ClickBank, get an ID, and receive a commission rebate. It therefore bypasses the affiliate commission. Instead, a vendor should bury their affiliate sign-up as a small text link in the footer of their sales page where it won’t be noticed as easily, and instead promote the page in their ClickBank Marketplace listing and other locations.

3) Presenting a poor design. Your website design should be optimized for the highest conversion rate possible, since affiliates want to feel confident that their efforts will regularly convert into sales. This requires: 

  • Professional graphics. Vendors should present a clean, professional, fast-loading design with an attention-grabbing title. Invest in a professionally designed logo, header and footer graphics. Include a professional graphic of an e-book/software 3-D product box or, if you run a membership site, a membership “swipe card” graphic. These boxes and membership cards have been proven to drastically improve conversion rates.
  • Well-written copy. Copy should be grammatically correct, conversational and free of typos.
  • Minimal navigation. Sites that convert best have a single sales letter. If a vendor presents potential customers with a page full of links, it can prompt confusion or indecision. A page filled with links can overwhelm users so they don’t know where to start and may eventually leave without placing an order. A single page ‘squeezes’ potential customers into either buying or not buying, without unnecessary distractions. To increase conversions, provide only one decision.  If you are a vendor who needs multiple navigational links, keep them to a minimum and be sure to make navigating your site easy.
  • Multiple calls to action. Place text or graphical order links throughout your sales page. Vendors should invite people to order after a few paragraphs of sales copy. If there is only one order button at the bottom, conversion rates will be lower. Vendors shouldn’t overdo order buttons. They should be fairly aggressive, but never annoying or pushy.

4) Placing ads on site. Vendor Pitch Pages should not include third-party text or banner advertising on the sales page, such as Google AdSense or ClickBank HopAds. Affiliates aren’t going to send traffic to a vendor and risk losing that traffic to a user clicking a text ad or buying another ClickBank product through the vendor’s HopAd. 

5) Not offering upgrade products. Affiliates love vendors that offer upsell opportunities because it’s a chance to earn more money. Take two products that are comparable in every way, but one offers upsells and the other doesn’t; which one is the affiliate going to promote? When you offer attractive upsells, you will not only attract more affiliates, you’ll also attract more aggressive and active affiliates. 

Avoiding these costly mistakes can help vendors attract and maintain productive affiliates, which can have a huge impact on sales. Above all, it’s of the utmost importance to treat and respect affiliates like the valuable business partners they are.

Matt Broich is a seasoned ClickBank affiliate and vendor. He manages CBengine, a ClickBank Marketplace product finder and analysis tool that helps ClickBank affiliates find high converting products. Discover more: http://www.cbengine.com

61 Comments

  1. PLM

    Good advice to follow. I never even considered making an affiliate mad at me by making an obvious affiliate program seen on the landing page. This makes total sense now and I can see the wisdom at making it very obscure and minimal as possible link at bottom. This was a great article!

  2. Lee Stafford

    Agree, very good advice to follow in business. Never promoted JV partner with other ads or a cluttered web page. Thanks for the pointers to all CB.

  3. Digital Products

    Except the silly ones, vendors will not give their affiliate links on the pitch pages. It is like shouting “Hey! Make your own affiliate link and grab the commission yourself!”

  4. MG

    Excellent. Another thing is the product description. It should not include the words “affiliates” or “earn x%” or “conversions”, etc. because that tends to appear on ads and rss feeds. As a vendor, I will keep Matt’s informative post handy and refer to it whenever I put a sales page together.

  5. Pingback: Great Advice - Clickbank Vendor Pitch Page Mistakes

  6. Kathleen Vanbeekom

    You are absolutely correct about not having obvious affiliate links, as an affiliate, I especially hate the vendor sites that plop those on the TOP or anywhere near the order button. I study the gravity of sales before choosing vendor sites to advertise, and those with no affiliate links or very small at the bottom get a lot higher gravity, more sales from more affiliates. I myself avoid the vendor sites who have obvious affiliate links, avoid them like the plague!

  7. Jay | Wealthy Affiliate Insider

    These are all great points especially the one about offering multiple forms of payments. I see some vendors doing this and they even do it in shady ways like having visitors opt in to their list and then redirecting them to another sales page with non CB payment. Don’t think they don’t do it because it happens more often than you would know.

  8. PJ

    If you’re so stupid as to place “Join Our Affiliate Program” link directly beneath the “Buy Now” link, you ought to quit the internet and bury your head in sand and wait for the coming apocalypse; stupidity like that just demands extinction. That’s like a magician advertising “Come, Learn All My Magic Tricks” right after his show.

  9. Graeme Eastman

    Nice article Matt. I only hope vendors will follow such good advice. I am still amazed at how many vendors put up terrible sales pages that turn off affiliates. While some novice affiliates may promote these pages, it is highly unlikely that any of the big professional affiliates will waste their time on a poor quality site.

  10. Art

    Excellent tips for both vendors and potential affiliates. I always shake my head in disbelief when I see a sales page with Adsense on it. Why look for nickel clicks when you can promote your product instead? Thanks especially for the design pointers.

  11. Byron Walker

    Excellent ideas. I agree with all of those. Another one that i hate to see vendors use is an “opt in form”. If a person thinks they will be getting something emailed to them, they often won’t buy then and the sale is forever lost.

    And if they do buy later, often times the affiliate won’t get the sales credit because of cookies being cleared by then.

    Opt in’s can kill conversions and hurt the affiliates.

    Once example would be if there was a pop up exit offering a free report, that could work since they are leaving the page anyway.

    Byron

  12. Rufus

    I have another item that turns me away as a marketer. The email capture pop ups and the email capture forms.

    If the vendor is going to give the affiliates credit for anything the visitor buys from the extra emails, then the vendor should Tell the affiliate up front.

    I always take time to email the vendor AND I sign up as a visitor to check out this IF I think the product is worth while.

    If there is any doubt, I will not spend time researching and spend money to promote a vendor that is just trying to hijack a customer that cost me to send to them.

    Several vendors that I have contacted, seem appalled at my displeasure at not getting credit for sending a customer from email capture.

    I suspect that many if not most affiliates do not consider this, so they are not profitable.

  13. Mike K

    Bravo! Right on Matt! Finally, this problem has been brought to light. As an affiliate marketer, this has always been one of my check list items before I consider promoting any vendor.

    As soon as I scan the landing page/ sales page of any vendor and an affiliate sign up, in text or banner is close to the buy buttons.

    I am down the road looking at other vendors to promote. I appreciate the aspect of leveraging the traffic, but vendors, “STAY FOCUSED” on what we are all doing here. Selling to the customer. Don’t worry, smart affiliate marketers will find your affiliate program with out the need to have them in banner formats.

  14. Melley

    As a newbie naieve, affiliate it never crossed my mind that a vendor would hijack a customer! Thank you Matt. I will definitely be scrutinising the pitch pages more thoroughly from now on.

  15. Seth

    Regarding item # 2: If there is any kind of link to the affiliate program on the sales page, I typically won’t even consider promoting the product.

  16. Pieter

    Thank you, the advice already proved fruitful. How long must the sales pitch be. Personally I cannot stand these pages and pages of sales pitch but I see most big names use it. What works the best, a short and powerful sales pitch or a loooong sales pitch.

  17. RSS Feeds

    Here’s another tip.
    Give your product a decent title and description in the marketplace,
    they are used in various ads and rss feeds.

    Things like “Converting At 1 In 14 Hops”, “Our Top Affiliate Made $35,896 In 24 Hours. 60% Share Converting At 1:6 For Top Affiliates” should not be included in that.

    Consumers want product info not affiliate details.

  18. secrets

    Personally, I won’t promote any sales page that has any or more of:

    • email optin
    • blatant affiliate sign up page
    • additional ads on sales page
    • exit pops (yes you heard! – unless alternative link provided with no pop)
    • poor design
    • poor copy
    • no clear call to action
    • poor affiliate support materials

    The above just costs us money in lost conversions and commission. At the end of the day, the affiliate is taking on ALL the risk, so vendors should be mindful that they need to support us on all these points.

  19. LostPetSOS.org

    I agree with Matt Broech, so THANK YOU MATT for posting this article. I also agree with the comments added – esp. about email optins, exit pops and ads on landing page. I would like to know if there is a way for us Affiliates to contact the vendors and offer our perspectives directly. Perhaps they would be willing to change their landing pages to accommodate more affiliate sales. Not everyone takes the time to read these blogs. Anyone know if there’s a way to do this?

  20. Timothy Kendrick

    Excellent. The info here just keeps getting better and better. Thank you.
    as an affiliate if the “join our affiliate” link is near the order form or the top of the page, I usually won’t promote the product. This is sad because many times it is an outstanding opportunity for my customers.

  21. Vonda

    As a newbie Affiliate this is great advice and I’ll be sure to keep this in mind when seeking a vendor to promote…Good looking out…Thanks Matt

  22. Dail

    I agree with Art, why put Adsense Ads on your page?

    Traffic can be costly and is hard enough to get, so when a potential customer comes along they get distracted by some other Ad on your page – doesn’t add up.

    Using this analogy; a customer goes into Walmart and Walmart have big signs up all over the shop displaying their oppositon Ads – I don’t think so.

    Customers are hard to get so it is important to focus on good sales copy and presentation on Sales pages, or Squeeze pages as well as the aforementioned tips from our friends at Clickbank.

    A good tip from “Secrets” above. Don’t promote Affiliate Sales pages with a “• blatant affiliate sign up page” (all you are doing is getting them more affiliates at your expense) Talk with your feet they will soon get the message.

  23. AuctionSuccessTraining

    I’m so glad I read this. After reading this article, I just posted my very first vendor product, and I’m anxiously waiting to see what happens.
    In response to the comment about affiliates contacting vendors, I would recommend finding a support or contact link at the bottom of the pitch page. I know that if I got an email with suggestions from an affiliate, I’d be more than happy to consider it. I’m sure most vendors would.

    My question is this: I DO accept other forms of payment on my home page, but I created a separate pitch page that only allows clickbank payments. The two pages aren’t linked together in any way. Is that enough, or am I still going to scare off affiliates?

  24. Dail

    Hi, AuctionSuccessTraining

    My view is that you should only have one payment method on your site, (less confusing), as Clickbank handles credit cards and paypal.

    If you are new to internet marketing and have not built a reputation with affiliates then I would use Clickbank as they have an excellent reputation. This is important because affiliates need to know that they are going to get paid.

    Hope this helps.

  25. Dave

    Wow – great stuff!! I’m setting up my products now and I’m working on all of your tips to make sure they are extremely affiliate friendly…

    Thanks for the tips! Look for me as vendor daveoddy once the products get approved…

  26. Andreas from Xavier Media

    Hi AuctionSucessTraining,

    Yes, you’re still going to scare off affiliates even if your pages aren’t linked together. My suggestion is to only use Clickbank because then you get both PayPal and credit cards as payment options for your customers.

    /Andreas

  27. mark

    Hi Everyone

    Probably on wrong page but a newbie.
    I have a product which I want to promote through clickbank
    I have an account and I have only just made my first paycheck but its a start.
    Where is the best place to sort and landing page and a website and obviously link them to clickbank.
    I have no internet website knowledge about creating and building.
    Thanks
    mark

  28. maurice

    If there is no affiliate link on the sales page and no affiliate link in the marketplace listings, how does one give extra affilate training?

  29. RSS Feeds

    @Maurice, an affiliate link is ok but it should be very small and in the footer. Check the footer links on this blog for example.

    Most affiliates do not need “extra training??” they build their own articles, landing pages, reviews and blogposts.

  30. paul

    I am completely new and unfortunatly,uneducated on becoming an affiate,landing pages,getting traffic and many other data.I am a musician with an internet studio that my band and I are just lifting off the ground.If any~body out there can offer advice in affiates and vending it would be greatly appreciated!!I have been researching internet businesses{mostly from the wrong side}.Every~body wants to sell me something.this is one of the first sites where I haven’t had to read between the lines.I’m not sure if I would be breaking the rules putting up my email,so I will just keep checking back here for any insight or great advice.Thank~you Matt. Thank~you all…Paul

  31. Morgan Madej

    This page is great! All positive and constructive information… I agree with the views on the Affiliate link which I would expect to be at the bottom of the landing page if at all?

    An Opt-In box should give credit to the affiliates who send the visitors to the landing pages-after all it’s their effort in time and money that put’s the vendors site on the map so to speak, in the first place!

    From a customer viewpoint I prefer to read about the means of obtaining traffic to the latest IM product and the sources of income (SEO, PPC, Blogging etc) with sub-totals, not just how much money the vendor has made in total on Clickbank!

    I personally hate blogging but this page has given me reason and motivation! I want to see more comments!

  32. Dee

    Wow! I am a vendor, and I hear you affiliates LOUD AND CLEAR! I didn’t take that into consideration when creating my first info product on Clickbank. But it makes absolute sense as to why most would not promote a product with “affiliate signup” link located on the sales page. Makes good sense also with exit pop-up’s ect.

    I am going to change my site’s landing page and remove the blatant affiliate link and exit pop up right now! Thank’s for sharing this and bringing more awareness Matt!

  33. mjax

    Great article. I agree 100% no ads on pitch page, copy should be short and call to action and upsells are always great when they increase the affliate commision

  34. Simon

    I have just launched my first product as a vendor on CB, so the advice and subsequent comments are fantastic.

    I did include a link to my affiliate page at the footer of my sales page, so I’m not hoping this wont be a concern..

    I have however made sure to provide affiliates with a number of resources including review articles, email templates, blog posts, banners, forum signatures, ebook and ezine cover graphics and more – in order to assist them with promotion.

  35. Gerry Attric

    Vendors do not always realise that some affiliates write reviews of their products as a way to generate sales. So there is nothing worse than when a vendor, without notifying the affiliate, decides to change the product – thus rendering the review, which may have taken several hors to write – obsolete.
    I have already complained to Clickbank about this problem. And I would urge oithers who have had the same problem to do the same. This is a problem which needs to be resloved ASAP.

  36. Delton

    A very good tutorial with great advice.

    The way I see it is, there’s no reason for having a “Join my Affiliate program” link on a sales page. If the prospect buys you can send him/her an e-mail promoting your affiliate program. You can promote your affiliate program on your download page. Not many, if any, would cancel the sale after going this far just to make a commission.

  37. Andy

    Great Information… thank you!

    As a newbie vendor with a new product in a very competitive market (Quit-Smoking hypnotherapy) I’m grateful for any help to get affiliates involved. It’s frustrating when you know you’ve got a great product but can’t affilates interested in promoting it.

    Have now made big changes to pitch page and am working on an affiliates help page.

    Many thanks.

  38. Surac

    I just got approved for my products. Product have some upgrade. I hope someone notice it in the marketplace. I did sale this product before, out of ClikBank. Did sale very good.
    My sight is clean. No advertisement of any different product, no links to any thing except ClikBank.
    I do not have any way known to me to help affiliates with banners, keywords or any other mines. I do not think it is a good idea to place any link for affiliates on the open to.
    I believe, better idea will be to place link in the marketplace description which will take affiliates to completely different sight unrelated to the sight I wont you to promote. I have ability to create page for affiliates in such sight. Can you guys tell me is that good idea?

  39. jack

    I’m a newbie myself in the Interview Questions niche. I am already following most of these tips but I’ll follow each one of these tips now to attract more affiliates.

  40. Beau Blackwell, ClickBank

    Jack,

    We’re going to have a great guest post coming soon from an expert interviewer- I think you’ll find it very interesting, so be sure to subscribe to the blog or keeping checking back!

  41. BB

    I have a quick question…

    We already accept credit card payments via a merchant account and also accept PayPal. Do we need to stop processing our own payments to use ClickBank per the guidelines above?

    Thank you,

    Tom

  42. Beau Blackwell, ClickBank

    BB-

    You don’t have to stop accepting your own payments (though to be a ClickBank vendor you do have to have the option of accepting payments via ClickBank to sell a product with us). However, if affiliates see that you have non-ClickBank options available for payment, they probably won’t promote your site, since they might not get credit for any sales they generate unless the customer pays via ClickBank.

  43. eDrivenStudios.com

    …. So what if you have separate web sites that are setup just for clicbank affiliates to sell product?

    This would allow us to also sell on other channels… like Amazon/eBay.

  44. Jason Gilmore

    Thanks for the article it’s very helpful because I would say I’m guilty of point #2. Not because I have the affiliate link on the sales copy page but I have put post on several forums and a couple of Facebooks groups.

  45. Nick Unsworth

    Hi,

    Quick Question:

    I’m about to start selling a $300 product on ClickBank. Can I have 1 Click Bank option that is $300 upfront and create a second ClickBank payment link that is 4 $100 payments?

    I want to give people the ability to stretch the payments out if they need to. Also, if they stretch the payments out they will ultimately pay a little bit more.

    ***I want to make sure that if I’m do the multiple payment option strategy I would like the sales to contribute to the ONE product’s gravity score you know.

    Please let me know,

    Thank you!

    Nick

  46. Akin Fadeyi

    Thanks a million, this information is very helpful for some of us that have no idea of legal terminology really meant. I will stay away modifying affiliate product unless I really, really need to a minor changes to it to improve sales.

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