Archive for the ‘Technology’ Category

Posted by: Monty Sooter, CTO

As a kid my Dad was always shocked when he would go into the garage and see the latest motor I had taken apart. He was even more shocked when I got it back together and it worked. He is a great father, but a terrible mechanic. So I got to do all the things around the house from a very young age. Sure, I ruined some stuff, but I was always learning.

To this day my friends and family think I am strange because I actually like being involved in developing and running systems. But think about it — you get to analyze how each thing operates, divide it into the smallest parts, and then put all the parts back together. What could be more fun than that?

At ClickBank we must consistently add new features to help our clients in their businesses and to stay competitive in what will be a multi-billion dollar market. Some of these features, for example recurring billing, require changes in almost all parts of our application. Like all technology-centric companies, the challenge for us is to add these new parts to the system, while minimizing disruptions to our businesses.

Our recent launch of Platform Globalization was based on feedback from our clients. We heard from our clients that global capability should be one of our top priorities and so far have received encouraging comments on its implementation. Many are pushing for a complete multi-lingual, multi-currency offering, specifically accepting foreign currencies, but it’s critical that we release this in steps to lessen any potential glitches. You can’t entirely take apart a working engine while it’s running after all. The capability for French and German language products, as well as the acceptance of currencies besides USD is all coming soon. We will be the global platform for digital goods.

I can’t imagine anything more fun than continuing to provide the capabilities clients have said are necessary to allow their businesses to grow. I know if the clients grow, we grow. Our next planned enhancements include an approach to facilitate client to client communications, a new publisher referral program, and an extension of electronic payments to our clients. So, keep giving us feedback. We do listen and the ClickBank Blog will help us to continue to have improved communications. Remember, your feedback will be a key factor in determining what we develop next.

I have seen many business transformations in my career and I am looking forward to the next couple of years at ClickBank. People always ask me when I start a new endeavor how I think it will turn out and I always say, “Ask me in a couple of years and I will let you know.” Pretty good and fun so far.