Stand Out From the Crowd and Increase Your Affiliate Marketing Profits
August 6th, 2010
Written by: Chris Jones, Guest Blogger
Over the 4 years that I have been involved with ClickBank, I have seen countless products, niches, and services all trying to compete for market share.
If I could give you one piece of advice to maximize your affiliate marketing efforts, it would be this:
Stand out from the crowd, be unique, and the profits will follow.
This has never been more vital than it is today. Over the past 3 years the Internet has changed substantially—“Web 2.0” sites have become very popular, YouTube has become a major player both for entertainment and for Internet marketing, and there are more people online than ever before. To get people’s attention these days, your affiliate marketing efforts have to be truly special.
Here are 3 things that can help you stand out from the crowd with your product or service:
Design:
As mentioned above, the days where you can just have a blank page of text, a few pictures and a Buy Now button are over. Focus on making your site design fit the niche you are in, and work on making the design look really professional so potential customers trust you.
A good way to ensure your design will resonate with your audience is to learn from the best in your niche. If it is a gaming site, for instance, then check out some of the biggest game companies on the web and follow suit. Make sure your images, colors, and even fonts are in line with what visitors to gaming sites would expect.
Video:
As I’m sure you’ve noticed, many of the most successful ClickBank vendors and affiliates have started using video on their site, and there’s a good reason for it.
Video can improve conversions ten-fold if executed properly, so make sure you have a professional video made that focuses on the benefits of your products.
Some of the most profitable sites on ClickBank now use a simple video on their main sales page. If you’re not taking advantage of video yet, you’re missing out.
Product/Service:
Even though there is a lot of competition in any given ClickBank category, and especially the largest ones, the top products find a unique angle or selling point that helps them stand out. Make sure that you put some thought into what makes your product or service different from all the others in your niche.
Is it a totally new technique? Do you provide better support resources? Really cool tools or bonuses? Make sure you’ve got something unique that will resonate with buyers. If your product has a unique selling point, it can do very well!
Conclusion:
The final point that I wanted to recommend in this blog post is to be yourself! There is no one like you in the whole world and your product/website should reflect that.
Of course, don’t ignore learning the basics of skills like copywriting, web design, and video creation, but when you are using them, make sure to add a little bit of your personality so you stand out, and you’ll see your conversions improve.
About the Author
Chris Jones has been a Clickbank Vendor for 4 years and co-owns DUBTurbo with NC Media. For in-depth tutorials on how to get started with ClickBank, visit the NicheChoppers Forum.
About Beau BlackwellBeau is the Client Knowledge Guru for ClickBank and covers the latest trends, tips and techniques for building profitable Internet marketing businesses.
Take a look at these related posts:
- Maximize on Market Trends to Increase Your Profits
- Use Physical Products to Increase Profits & Reduce Refund Rates
- New Affiliate Marketing Today Podcast: Niche Marketing with Adam Short
- Affiliate Marketing: Creating A High Content Authority Site for Affiliate Sales
- The Ultimate Affiliate Marketing Split-Testing Guide
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I honestly appreciate the information. I never really considered video because I really don’t know where to start but will take the advice and run with it. Thanks
Bravo pour vos bons conseils!
This Great Information, thank you!
Such a great post! Affiliates definitely have to learn to stand out in order to increase profits, especially with how big affiliate marketing is getting. Gone are the days when you can just throw a link up and get a bunch of sales (although you might end up lucky from time to time). People are so over seeing affiliate links everywhere and the usual pitches, you really have to be on top of the latest trends to get it right. Affiliate marketing is work no matter how you look at it! If you’re not willing to do a little work to be unique, then you’re not going to be seeing any serious returns on your efforts. I think that’s where most affiliates just drop off or end up thinking its some kind of scam…
Of course, that leaves more for me muahahahaha!!! ;-p
helo.can we promote ClickBank link products in the Facebook?thanks.
I agree especially with the personality part if your a Blogger you are unique show your personality to your readers. And the video part is dead on videos are 10 times more likely to be shown in the top search results of Google etc… And sometimes people are just lazy and do not want to read long blog posts…. Sit back relax and get ready for our featured presentation… Video is where its at! Another cool fact is that Youtube although not a search engine is actually being used as such and gets more searches than both Yahoo, and Bing. Something to ponder over! Good article …
My website is not beautiful but fairly unique IMO so I’m on the right track. Thanks for the info.
This is the best information i have ever read about promotion of Clickbank. I would like more details on how to achieve these goals.
Thanks
Really good solid information. Being yourself is the biggest advantage you can have. Define yourself and brand yourself then you will have followers and sales. Do not forget to give something, a review, a product? Then there is even more reason to follow you. No matter what the product.
Totally true. I spent so much time trying to do what other people were doing and ignoring the uniqueness that I had to offer. Once I focused on being myself I quickly found that interest increased and inspiration on what to do next came quicker for me.
There is never only one way to accomplish something, and it’s usually the unique individuals that stand out and succeed.
I believe that you need to have hands on experience and be sure to be nifty
Totally true. I spent so much time trying to do what other people were doing and ignoring the uniqueness that I had to offer. Once I focused on being myself I quickly found that interest increased and inspiration on what to do next came quicker for me.
There is never only one way to accomplish something, and it’s usually the unique individuals that stand out and succeed.
I think you will get the pay you spend