New Analytics in Depth – Exploring Sales Funnel Metrics: Part 2
September 1st, 2009
Posted by: Che Horder, Business Intelligence Manager
This is part two of a five-part, five-day series about how to best take advantage of ClickBank’s new analytics reporting.
The new ClickBank Analytics feature has been available for a few weeks now, and we would like to follow up with ideas on how to explore and utilize some of the new metrics that are now available to you. Part 1 of this series details what the different stages represent and how to measure the full process from Stage 1 to Stage 4.Today’s post deals with measuring Order Form Sale Conversion.
Order Form Sale Conversion: Stage 2 to Stage 4
Order Form Sale Conversion measures the success of moving a prospect from viewing the order form to completing a sale. It is measured as a rate or percentage, and therefore the higher the rate, the more efficient your conversion process is. This metric is particularly useful in the case where a product is sold without the use of a HopLink. In this situation, Order Form Sale Conversion measures the full sale process.
For a prospect to successfully make it from the Order Form Impression stage to the Sale stage the following must have occurred:
- The customer clicked the Pay Now button on the ClickBank Order Form
- The customer information from the ClickBank Order Form is validated The customer is verified to not be participating in fraudulent activities
- The customer has the funds to fulfill the sale transaction requested
Check back tomorrow for details about the Hops per Order Form Impression metric (measuring stage 1 to stage 2).
About Beau BlackwellBeau is the Client Knowledge Guru for ClickBank and covers the latest trends, tips and techniques for building profitable Internet marketing businesses.
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