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	<title>Comments on: An Easy Way to Convert More Sales</title>
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	<link>http://www.clickbank.com/blog/2009/05/22/an-easy-way-to-convert-more-sales/</link>
	<description>Affiliate Powered E-Commerce, Worldwide</description>
	<lastBuildDate>Fri, 20 Nov 2009 16:04:22 -0800</lastBuildDate>
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		<title>By: Jeff Mulligan</title>
		<link>http://www.clickbank.com/blog/2009/05/22/an-easy-way-to-convert-more-sales/comment-page-1/#comment-7006</link>
		<dc:creator>Jeff Mulligan</dc:creator>
		<pubDate>Fri, 14 Aug 2009 13:07:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.clickbank.com/blog/?p=413#comment-7006</guid>
		<description>As Beau mentioned, ClickBank has run tests where the colors of their page change. Obviously, if that happens you need to make a new thumbnail graphic.

As for why I don&#039;t use this technique on QuickieProfits, besides the fact that I use a different shopping cart that is fully integrated with the membership software, another reason is that QuickieProfits serves the internet marketing niche - and that niche is generally very familiar with ClickBank so it would be unnecessary. However, I would still test it.

Jeff Mulligan</description>
		<content:encoded><![CDATA[<p>As Beau mentioned, ClickBank has run tests where the colors of their page change. Obviously, if that happens you need to make a new thumbnail graphic.</p>
<p>As for why I don&#8217;t use this technique on QuickieProfits, besides the fact that I use a different shopping cart that is fully integrated with the membership software, another reason is that QuickieProfits serves the internet marketing niche &#8211; and that niche is generally very familiar with ClickBank so it would be unnecessary. However, I would still test it.</p>
<p>Jeff Mulligan</p>
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		<title>By: Dan, Conveyancing Developer</title>
		<link>http://www.clickbank.com/blog/2009/05/22/an-easy-way-to-convert-more-sales/comment-page-1/#comment-6991</link>
		<dc:creator>Dan, Conveyancing Developer</dc:creator>
		<pubDate>Tue, 11 Aug 2009 13:17:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.clickbank.com/blog/?p=413#comment-6991</guid>
		<description>That&#039;s a great tip. I&#039;m going to try it out on our website to see if we can up our conversion rate.

We don&#039;t have a &quot;sale&quot; or &quot;checkout&quot; form, but we do have exactly the same problem. When a customer needs to fill in an enquiry or instruction form, they are sent to a different, SECURE site, with a different URL and appearance.

I&#039;m sure it&#039;s off-putting.

Great. Thanks.</description>
		<content:encoded><![CDATA[<p>That&#8217;s a great tip. I&#8217;m going to try it out on our website to see if we can up our conversion rate.</p>
<p>We don&#8217;t have a &#8220;sale&#8221; or &#8220;checkout&#8221; form, but we do have exactly the same problem. When a customer needs to fill in an enquiry or instruction form, they are sent to a different, SECURE site, with a different URL and appearance.</p>
<p>I&#8217;m sure it&#8217;s off-putting.</p>
<p>Great. Thanks.</p>
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		<title>By: Norman</title>
		<link>http://www.clickbank.com/blog/2009/05/22/an-easy-way-to-convert-more-sales/comment-page-1/#comment-6545</link>
		<dc:creator>Norman</dc:creator>
		<pubDate>Sun, 31 May 2009 14:06:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.clickbank.com/blog/?p=413#comment-6545</guid>
		<description>Hi,

Thanks for that tip about watching the video. I am new to clickbank and am not making sales. I need to learn these new tricks to get my sales going.I am adverting in google right now and am not getting many impressions and clicks. I am researching and using the tips i find to help me improve my sales.

thanks again,
Norman(emailclicker)</description>
		<content:encoded><![CDATA[<p>Hi,</p>
<p>Thanks for that tip about watching the video. I am new to clickbank and am not making sales. I need to learn these new tricks to get my sales going.I am adverting in google right now and am not getting many impressions and clicks. I am researching and using the tips i find to help me improve my sales.</p>
<p>thanks again,<br />
Norman(emailclicker)</p>
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		<title>By: Beau Blackwell, ClickBank</title>
		<link>http://www.clickbank.com/blog/2009/05/22/an-easy-way-to-convert-more-sales/comment-page-1/#comment-6470</link>
		<dc:creator>Beau Blackwell, ClickBank</dc:creator>
		<pubDate>Tue, 26 May 2009 20:22:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.clickbank.com/blog/?p=413#comment-6470</guid>
		<description>Ethan and others,

We apologize for any inconvenience or confusion, but this and other tests are performed with our clients&#039; best interests in mind. The different order form versions you saw were performed as part of a very brief but statistically significant split test we ran to determine the best-converting color combination for the ClickBank order form, in light of our recent logo change.

To keep results as accurate as possible, it&#039;s important that ClickBank clients don&#039;t alter their normal behavior during split tests. For this reason, we don&#039;t pre-announce tests. However, due to our high number of daily transactions, if a new order form version is shown to convert poorly, we are able to quickly identify and remove it from the test.

Contrary to the idea that the new versions of the order form &quot;killed&quot; conversions, the results actually showed that the difference in conversion rate between the three versions we tested was less than .25%, and that both new &quot;alternative&quot; versions of the order form actually outperformed our &quot;classic&quot; all-blue order form. This is why we run these tests from time to time, as they can reveal ways to improve conversion rates for our clients, rather than leaving things as they&#039;ve always been.

I can assure you that when we do change our order form in the near future to reflect the highest-converting version of the order form, we will provide ClickBank clients with advance notice in the News section of the Account Home page, so you&#039;ll have plenty of time to change any screenshots you have of the order form.</description>
		<content:encoded><![CDATA[<p>Ethan and others,</p>
<p>We apologize for any inconvenience or confusion, but this and other tests are performed with our clients&#8217; best interests in mind. The different order form versions you saw were performed as part of a very brief but statistically significant split test we ran to determine the best-converting color combination for the ClickBank order form, in light of our recent logo change.</p>
<p>To keep results as accurate as possible, it&#8217;s important that ClickBank clients don&#8217;t alter their normal behavior during split tests. For this reason, we don&#8217;t pre-announce tests. However, due to our high number of daily transactions, if a new order form version is shown to convert poorly, we are able to quickly identify and remove it from the test.</p>
<p>Contrary to the idea that the new versions of the order form &#8220;killed&#8221; conversions, the results actually showed that the difference in conversion rate between the three versions we tested was less than .25%, and that both new &#8220;alternative&#8221; versions of the order form actually outperformed our &#8220;classic&#8221; all-blue order form. This is why we run these tests from time to time, as they can reveal ways to improve conversion rates for our clients, rather than leaving things as they&#8217;ve always been.</p>
<p>I can assure you that when we do change our order form in the near future to reflect the highest-converting version of the order form, we will provide ClickBank clients with advance notice in the News section of the Account Home page, so you&#8217;ll have plenty of time to change any screenshots you have of the order form.</p>
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		<title>By: Pacc</title>
		<link>http://www.clickbank.com/blog/2009/05/22/an-easy-way-to-convert-more-sales/comment-page-1/#comment-6469</link>
		<dc:creator>Pacc</dc:creator>
		<pubDate>Tue, 26 May 2009 19:05:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.clickbank.com/blog/?p=413#comment-6469</guid>
		<description>Awesome stuff - I&#039;ve only just started investigating how to really earn serious cash with CB, and this was invaluable. Already click bank is helping me not waste my time... always an awesome benefit.</description>
		<content:encoded><![CDATA[<p>Awesome stuff &#8211; I&#8217;ve only just started investigating how to really earn serious cash with CB, and this was invaluable. Already click bank is helping me not waste my time&#8230; always an awesome benefit.</p>
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		<title>By: Kasperknop</title>
		<link>http://www.clickbank.com/blog/2009/05/22/an-easy-way-to-convert-more-sales/comment-page-1/#comment-6464</link>
		<dc:creator>Kasperknop</dc:creator>
		<pubDate>Mon, 25 May 2009 22:02:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.clickbank.com/blog/?p=413#comment-6464</guid>
		<description>If this is such a great technique why doesn&#039;t Jeff Mulligan use it on his own site (quickieprofits.com) at the moment? XD</description>
		<content:encoded><![CDATA[<p>If this is such a great technique why doesn&#8217;t Jeff Mulligan use it on his own site (quickieprofits.com) at the moment? XD</p>
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		<title>By: Niel Roos</title>
		<link>http://www.clickbank.com/blog/2009/05/22/an-easy-way-to-convert-more-sales/comment-page-1/#comment-6462</link>
		<dc:creator>Niel Roos</dc:creator>
		<pubDate>Mon, 25 May 2009 21:24:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.clickbank.com/blog/?p=413#comment-6462</guid>
		<description>Very informative. What I have also realized is that people almost never realize the power of good quality psychological persuasions until they buy a dull product and wonder: &quot;How did the person do it?&quot;

Some people here on clickbank&#039;s landing pages contains SOO much hype you can&#039;t help but get hooked!</description>
		<content:encoded><![CDATA[<p>Very informative. What I have also realized is that people almost never realize the power of good quality psychological persuasions until they buy a dull product and wonder: &#8220;How did the person do it?&#8221;</p>
<p>Some people here on clickbank&#8217;s landing pages contains SOO much hype you can&#8217;t help but get hooked!</p>
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		<title>By: Ethan</title>
		<link>http://www.clickbank.com/blog/2009/05/22/an-easy-way-to-convert-more-sales/comment-page-1/#comment-6453</link>
		<dc:creator>Ethan</dc:creator>
		<pubDate>Mon, 25 May 2009 03:02:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.clickbank.com/blog/?p=413#comment-6453</guid>
		<description>Beau, 

The advice you&#039;re providing, in general, is great. But let&#039;s take a closer look at what you&#039;re advocating, and expose a potential problem. When you show a prospective customer what the order form will look like, they expect to see that order form upon clicking the link, right? That&#039;s the expectation you&#039;ve created in the mind of the customer.

So you can imagine the confusion created when that prospective customer hits an order page that ClickBank is screwing around with (as is the case at the time this is being posted.) Blue sidebars being experimentally swapped with reddish sidebars, and a slew of other split-tests that CB (often with no warning to vendors -- as is the case now) begins conducting.

So, in light of that, you&#039;re providing poor advice as it relates to ClickBank.</description>
		<content:encoded><![CDATA[<p>Beau, </p>
<p>The advice you&#8217;re providing, in general, is great. But let&#8217;s take a closer look at what you&#8217;re advocating, and expose a potential problem. When you show a prospective customer what the order form will look like, they expect to see that order form upon clicking the link, right? That&#8217;s the expectation you&#8217;ve created in the mind of the customer.</p>
<p>So you can imagine the confusion created when that prospective customer hits an order page that ClickBank is screwing around with (as is the case at the time this is being posted.) Blue sidebars being experimentally swapped with reddish sidebars, and a slew of other split-tests that CB (often with no warning to vendors &#8212; as is the case now) begins conducting.</p>
<p>So, in light of that, you&#8217;re providing poor advice as it relates to ClickBank.</p>
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		<title>By: Stephan Smith</title>
		<link>http://www.clickbank.com/blog/2009/05/22/an-easy-way-to-convert-more-sales/comment-page-1/#comment-6431</link>
		<dc:creator>Stephan Smith</dc:creator>
		<pubDate>Sat, 23 May 2009 19:38:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.clickbank.com/blog/?p=413#comment-6431</guid>
		<description>That was a great video! Thanks!</description>
		<content:encoded><![CDATA[<p>That was a great video! Thanks!</p>
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		<title>By: Timothy Kendrick</title>
		<link>http://www.clickbank.com/blog/2009/05/22/an-easy-way-to-convert-more-sales/comment-page-1/#comment-6430</link>
		<dc:creator>Timothy Kendrick</dc:creator>
		<pubDate>Sat, 23 May 2009 18:39:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.clickbank.com/blog/?p=413#comment-6430</guid>
		<description>This is outstanding information!!! I am ecstatic that I watched this video. I know it will produce more sales for me.  WOW I can&#039;t wait to implement this free advice...going to do it now., Thank you again</description>
		<content:encoded><![CDATA[<p>This is outstanding information!!! I am ecstatic that I watched this video. I know it will produce more sales for me.  WOW I can&#8217;t wait to implement this free advice&#8230;going to do it now., Thank you again</p>
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