An Easy Way to Convert More Sales
May 22nd, 2009 | 
Author: Posted by: Beau Blackwell, Marketing Coordinator
ClickBank vendor Jeff Mulligan has created a very useful video showing how he increased sales for one of his ClickBank products over 22% by using a simple technique that only takes a few minutes to put in place. There are no tricks or gimmicks here: Jeff’s technique just increases customers’ willingness to buy by increasing their level of trust and making sure they know what to expect throughout the sales process.
This is especially important when you send customers to an order form that looks different from your main website. Although this video is specifically geared toward ClickBank vendors, there’s no reason affiliates who have their own website couldn’t try it too, by showing a screenshot of the landing page they’re sending customers to next. As Jeff states, you should always be testing. So if you’re an affiliate, give this technique a try and leave a comment to let us know if it helped your sales.
Posted in ClickBank Videos, Strategies for Success | 
Tags: clickbank, conversion, improve, sales, trust, vendor, video
Is it just me or did CB just change the color of the checkout page?
I have a video showing the blue checkout page and the ones my customers are seeing is now the new brown color. This is going to kill conversions and I already had 3 customers ask me if something is broken. Not to mention the new red “favicon” resembles the warning of an unsecured page that some browsers use.
Is CB changing things? It would be superb if vendors were notified about checkout page changes prior…this is a huge change if you are using the above method.
This post boggles the mind given Clickbank have now started split testing a new colored order form without informing vendors first. Perhaps Clickbank only informs “high value” vendors…
I’ll be blunt. Clickbank should let vendors adjust the clickbank landing page with url variables.
For example, Paypal let’s you pass a ‘cpp_header’ variable that places a graphic across the Paypal header. Why can’t Clickbank do the same?
Further yet, why can’t Clickbank let me login to my admin area and “customize” my payment page with my own colors and header banners. Then, it saves and assigns my custom payment page a unique variable for that color combination. Implementing it is as simple as adding http://1.hop.vendor.clickbank.net?color=34rfe5 where 34rfe5 hunts down my custom colors.
I couldn’t open the video but i submitted my email for it to be sent to me.hope it helps.
i’m new here. wish to know if i must have a site to promote your products.
thanks
This is outstanding information!!! I am ecstatic that I watched this video. I know it will produce more sales for me. WOW I can’t wait to implement this free advice…going to do it now., Thank you again
That was a great video! Thanks!
Beau,
The advice you’re providing, in general, is great. But let’s take a closer look at what you’re advocating, and expose a potential problem. When you show a prospective customer what the order form will look like, they expect to see that order form upon clicking the link, right? That’s the expectation you’ve created in the mind of the customer.
So you can imagine the confusion created when that prospective customer hits an order page that ClickBank is screwing around with (as is the case at the time this is being posted.) Blue sidebars being experimentally swapped with reddish sidebars, and a slew of other split-tests that CB (often with no warning to vendors — as is the case now) begins conducting.
So, in light of that, you’re providing poor advice as it relates to ClickBank.
Very informative. What I have also realized is that people almost never realize the power of good quality psychological persuasions until they buy a dull product and wonder: “How did the person do it?”
Some people here on clickbank’s landing pages contains SOO much hype you can’t help but get hooked!
If this is such a great technique why doesn’t Jeff Mulligan use it on his own site (quickieprofits.com) at the moment? XD
Awesome stuff – I’ve only just started investigating how to really earn serious cash with CB, and this was invaluable. Already click bank is helping me not waste my time… always an awesome benefit.
Ethan and others,
We apologize for any inconvenience or confusion, but this and other tests are performed with our clients’ best interests in mind. The different order form versions you saw were performed as part of a very brief but statistically significant split test we ran to determine the best-converting color combination for the ClickBank order form, in light of our recent logo change.
To keep results as accurate as possible, it’s important that ClickBank clients don’t alter their normal behavior during split tests. For this reason, we don’t pre-announce tests. However, due to our high number of daily transactions, if a new order form version is shown to convert poorly, we are able to quickly identify and remove it from the test.
Contrary to the idea that the new versions of the order form “killed” conversions, the results actually showed that the difference in conversion rate between the three versions we tested was less than .25%, and that both new “alternative” versions of the order form actually outperformed our “classic” all-blue order form. This is why we run these tests from time to time, as they can reveal ways to improve conversion rates for our clients, rather than leaving things as they’ve always been.
I can assure you that when we do change our order form in the near future to reflect the highest-converting version of the order form, we will provide ClickBank clients with advance notice in the News section of the Account Home page, so you’ll have plenty of time to change any screenshots you have of the order form.
Hi,
Thanks for that tip about watching the video. I am new to clickbank and am not making sales. I need to learn these new tricks to get my sales going.I am adverting in google right now and am not getting many impressions and clicks. I am researching and using the tips i find to help me improve my sales.
thanks again,
Norman(emailclicker)
That’s a great tip. I’m going to try it out on our website to see if we can up our conversion rate.
We don’t have a “sale” or “checkout” form, but we do have exactly the same problem. When a customer needs to fill in an enquiry or instruction form, they are sent to a different, SECURE site, with a different URL and appearance.
I’m sure it’s off-putting.
Great. Thanks.
As Beau mentioned, ClickBank has run tests where the colors of their page change. Obviously, if that happens you need to make a new thumbnail graphic.
As for why I don’t use this technique on QuickieProfits, besides the fact that I use a different shopping cart that is fully integrated with the membership software, another reason is that QuickieProfits serves the internet marketing niche – and that niche is generally very familiar with ClickBank so it would be unnecessary. However, I would still test it.
Jeff Mulligan