By: Scott Tousignant, Guest Blogger

Product review pages have always been a great way to promote Clickbank products. Affiliates’ conversion rates will often increase significantly when they drive traffic to a review page first, rather than sending traffic directly to the vendor’s sales page. But times are changing, and the Internet is becoming more dynamic and interactive. If you are not keeping up with these changes, you will surely be leaving money on the table.

With the emergence of social media, standard product review pages have begun losing their effectiveness. The public is demanding more than just a brief summary and a 5 star rating system to help them make purchasing decisions. They want proof, and they want it in real time.

In 2008, I witnessed some great product reviews coming from real people documenting their fat loss journey on YouTube. This created a greater connection between the affiliate and the prospective customer. It built trust and credibility. Best of all, many of these videos became viral and spread like wildfire across social networking communities like YouTube.

In 2009, live video has become much easier to use and is rapidly gaining popularity. Because of these improved technologies, there has never been a greater time to be a Clickbank product vendor or affiliate. Social media and live video allow us to overcome much of the skepticism that prospects might experience when they come across a standard sales page or product review page. When they see someone put their name and face to a review, they’re more inclined to believe what that person has to say.

When it comes to live video, www.ustream.tv has been the #1 choice for me, due to its ease of use and quality in deliverability. Not only do your viewers get to watch you live, they can also chat with you live at the same time. This provides a great opportunity to help your prospects overcome any skepticism they may have about the product or program. It also builds your reputation as an affiliate or product owner who cares about their customers and followers.

How to Create the Ultimate Product Review Using Ustream

• Weekly Progress Report – Choose a Clickbank product that you will put to use for a four to twelve week time period. For your first Ustream broadcast, let your audience know your goals and expectations from the program. Inform them that you are documenting your journey live so you can hold yourself accountable to using the product to its fullest potential, and to provide the viewer with the best possible product review.Set a day and time when you will broadcast your progress each week. It’s important to train your viewers on when to expect your program to air. Treat it like your own television program. Consistency is the key to a successful Ustream channel.Share your progress and answer your viewers’ questions in the chat box with each show that you produce. I recommend that you keep the length of your weekly progress report show to around 10 or 15 minutes. Captivate your audience, deliver great content, and tell them to tune in next week. When your show has ended, I recommend that you take advantage of the Ustream function that allows you to immediately upload the video to YouTube.
• Maximize The Chat Box – Before you end your show, I recommend that you copy the discussion in the chat box and paste it in a text document. Take the most frequently asked questions and type in the answers that you provided for them during the live video. You can then turn the text into a .pdf file and use it as a free report to distribute to your readers. Be sure to include your affiliate link for the product within the report, as well as links to your review page.Additionally, I suggest that you send a copy of the report to the product creator. Let them know that in your efforts to promote their program, you have discovered the most common questions that their potential customers have in regards to their program, and that you took the time to answer these questions for them. Inform the product owner that they are free to distribute the FAQ report any way that they wish.
• Live Video Interview With The Product Owner – Teleseminars and phone interviews have been a great way to promote Clickbank products as an affiliate, and now live video takes the effectiveness of the interview to an entirely new level. Ustream allows you to take the embedded code of your video and paste it on any page that you wish.
  As a product owner, you may want to consider pasting the Ustream video at the top of your sales page when you are doing your live broadcast. As you are answering your viewers’ questions, you can refer them to parts of your sales copy directly below your video. For example, if one of the viewers asks, “Will your product work for me when I have a limited amount of time?” you can point that person to one of your testimonials from a person who said, “Even though I had a limited amount of time I was able to get incredible results from your product.”

These are just a few ideas on how to harness the power of Ustream when it comes to promoting Clickbank products. The possibilities for using live video are limitless. This post was meant to get your creative juices flowing and give you a way to stand out amongst the crowd. If you have a creative way to put a twist on what I have just shared, please take a moment to share it in a comment. Here’s your chance to take the spotlight!

Scott Tousignant of www.socialmediaprofitcoach.com climbed out of the depths of bankruptcy and grew his online business by harnessing the power of social media. Connect with Scott by following him at www.Twitter.com/FatLossQuickie

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