Comments on: 7 Critical Elements of Sizzling Salesletter Copy: Part 3

By: Ola Nordmann

Ola Nordmann — Sat, 02 Jan 2010 05:56:18 +0000

Writing a salestext you have to give the customer a picture of that he/she is getting out of the deal, but also that he/she can loose if they don’t react. So creating fear of loss can be a good thing for you to make more sales.

By: Marthinus Uys

Marthinus Uys — Wed, 01 Apr 2009 02:54:00 +0000

Inherent honesty and care for your customer and product will often make the critical difference.
In all aspects of business and life.
Trust is not a cheap shoe to wear.

By: Ruth Barringham

Ruth Barringham — Thu, 19 Mar 2009 22:54:00 +0000

Another great article to round off the series. And I totally agree that certain words or phrases can cinch a sale. Sometimes I myself read a sales letter and it can be just one simple sentence that convinces me I want to buy the product – or not.

But I’m not sure I agree with not using the word ‘foolproof’. I see that quite often in sales letters and it always makes me smirk because I wonder how many people buy the ‘foolproof’ system (or whatever it is) and then are too embarrassed to ask for a refund if they can’t use it because it means they must be THE fool that the system was ‘proofed’ against.

But having said that, I’m no expert (yet…) so I don’t know if the word ‘foolproof’ produces more sales or reduces them.

I have printed all three of your articles and I will read them again (probably several times).

By: Michel Fortin

Michel Fortin — Sun, 08 Feb 2009 00:31:08 +0000

Sebastien, that’s one of the most asked, ageless questions… long copy or short copy? And I wrote about this extensively on my blog. However, you may be interested in my new report, “The Death of The Salesletter,” at http://MichelFortin.com (check out the right sidebar and look for “Death of the Salesletter”. It’s a straight, free download.

That should answer your question more in depth.

By: Sebastien

Sebastien — Thu, 05 Feb 2009 23:53:00 +0000

That’s a great series of articles. I do have one question for Michel. Most of my friends, when visiting my sites, tell me that they would never buy from my site be because it looks “like one of the scams websites” to quote them.

And indeed, I would not buy from my own website just looking at the way it looks. These large fonts, big titles, underlines look so bad…. but it sells!

Why do you think people are more likely to buy from a long sales letter rather than a clean, short sales pitch on a website?