Sort Your Way to Success
January 8th, 2009
Posted by: Terra Goeres, Manager- Client Account Management
In my conversations with clients, I have found that most people search the Marketplace using the default “Sort by” option, Popularity. Popularity is determined by a publisher’s net sales over a recent time frame and also rewards vendors who have many affiliates promoting them.
While popularity is a useful measure of a product’s earning potential for you as the affiliate, there are many advantages to using the other “Sort by” options available in the Marketplace as well.
High Gravity: Sort by ‘Gravity’->’High to Low’ if you are looking for products that have a proven track record for converting well. Gravity refers to the number of affiliates who have earned a commission by promoting a particular vendor’s product(s). Therefore, if a publisher has a high gravity score, it means that the vendor has lots of affiliates earning money by promoting their product. This, in turn, should be an indicator to you that the product sells well. The downside to promoting products with a high gravity score is that you will encounter lots of competition in promoting it.
Low Gravity: If you are looking for hidden gems and want to be one of the first to market with a product promotion, sort your Marketplace search by ‘Gravity’->’Low to High.’ This is a bit of a high risk/high reward option. Low gravity means little competition from other affiliates, so you may be able to spend less time and money promoting that product than with a high gravity product. If the product converts well, you can win big as one of the only affiliates promoting it. This is the high reward side.
However, low gravity also means that the product either hasn’t been tested by many other affiliates or has been tested by affiliates and hasn’t converted well. Either way, it’s possible that you could be spending your time and ad dollars on a product that doesn’t sell. That’s the high risk side of low gravity.
Initial $/Sale: This is a great option for people who know they need to make a minimum amount of money on each sale in order to be profitable. If you know about how much you’re going to spend on promotion for each sale you earn, you can sort by Initial $/Sale and only promote products whose payout meets your minimum threshold for profitability. For example, if you know you are going to spend about $10 in advertising per sale, you may choose to only promote products that pay at least $20 per sale.
Avg %/Sale: This is similar to Avg $/Sale, but it ranks vendors according to the commission percentage they offer on each sale. If you are looking for vendors that give a high percentage of the sale to affiliates, sorting by Avg %/Sale is your best option.
Avg Rebill Total and Avg $/Sale: Are you interested in earning recurring revenue from a single sale? Then subscription products are for you. Sort by either Avg Rebill Total or Avg $/Sale to find products that bill customers at regular intervals, such as bi-weekly, monthly, quarterly, or annually. The higher the dollar amount, the more money affiliates earn from that product, on average.
Each “Sort by” option offers a different picture of ClickBank vendors and offers affiliates different ways to find great new products to promote. Try experimenting with different types of searches, and you could find the product that’s a perfect fit for your affiliate business!
About Beau BlackwellBeau is the Client Knowledge Guru for ClickBank and covers the latest trends, tips and techniques for building profitable Internet marketing businesses.
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Posted in Strategies for Success | 
Tags: affiliate marketing, affiliates, marketplace, Promotion, success
82 Responses to “Sort Your Way to Success”
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I think that it is important to promote products that have a percent referral rate greater than 70 percent but less than 85 percent.
This method has afforded me the most success thus far with working with ClickBank.
I thought it was a great article. Im brand new to this and i think its started me off in the right footing.
Cheers
Pete
Hi, OK, once Logged On How and Where do I FIND the SORT BY MENU button
or
way to reach the SORT BY MENU
as
it is not readily availabe when I do the Normal Sign in way.
Please
let me Know about HOW to Find, Locate the SORT BY… MENU……
Thank you……………
Hi Terry,
Here’s a screenshot of where you can see the Sort By menu when you’re in the Marketplace:
http://www.clickbank.com/blog/wp-content/uploads/2010/06/Sortby.jpeg
i thing is a good start and I no that i have to read more and see mehus and articls to get me on the right track hello allan
Thanks for the explanation. I was puzzled by the definition of gravity but this made it very clear.
This article gives you all the information to pick a product to promote. I am new to ClickBank, but am very impressed with what I have seen about the company.
Hello,
I am brand new,and so happy you have this site!
Please tell me what-Standard (single-sale) product(s)
stands for, and the link if there is a sort of dictionary
to get the definitions for these code words! Thank you
Hope 2 b come and Affiliate soon.
Kind regards,
SpiritDragon
SpiritDragon,
A standard product just means a one-time purchase, such as an ebook, piece of software, etc. This is in contrast to recurring products, such as subscriptions, memberships, etc, that you pay for repeatedly over time. Hopefully that makes sense!
This glossary contains some of the definitions you might be looking for: http://www.clickbank.com/help/glossary/
Let me know if there are any terms you’d like defined, and I’ll try to add them soon.
Beau
Beau,
Thank you very much for the definition, and the Glossary link!
Now, I wish to ask, about,Cost Per Action, Cost Per Lead or Pay Per Lead.
I have been reading, that, it is best for, Brand new beginners,(me)
to start with, Cost Per Action, or Cost Per Lead, when starting to become
an Affiliate. So, when in the Marketplace area, searching for Products
to promote, how do I know, which is which? Thank you!
Kind regards,
SpiritDragon
George Webster speaks of the % referral rate, but I am unable to find a definition of it.
What does % referral rate mean, exactly?
Your help will be appreciated
Cheers!
Alex,
% referred means the % of sales of that vendor’s products that were referred by affiliates. So the higher the number, the more affiliates led to a sale, as opposed to the vendor making sales on their own. Hope that helps!
SpiritDragon,
All ClickBank products are Cost Per Action (a sale or recurring payment). We don’t do any Cost Per Lead offers, so anything you see in the Marketplace will pay you a commission if you promote the product and it leads to a sale. Some networks do Cost Per Lead, which is typically something like having a visitor fill out a form and share personal information, which is then passed along to another company in exchange for a fee. Hope that helps!
What should be the gravity score below which one should not consider promoting a product ?
Hello
I am most probably the most unsure person when it comes to what I am embarking on now with ClickBank. I actually feel quite stupid after all the misses I have had in trying to make money on the web, and it is because I am not that well versed with terminology and computers in general. I have ample time to work with ClickBank, and I will spend all my free time to get better and become a performer, but for the first time in my business career, I am standing at zero financially, and I need to return to some form of financial security after losing everything I own in South Africa. I am a very confident person, but I will need lots of help, and I mean lots of help, purely because I am such a layman in this industry. I am well-schooled, but I need support, and I will become a very big performer. I have many questions, but i will read all the help structures first. My ultimate question always though will be….How do I get paid all the way here in South Africa?
Thank you for this opportunity.
Best regards
Paul
This must be an eye opener article for a brandnew bee like me.Must try it out
Beau, regarding your post on July 29, 2010 at 8:07 AM – I do not see a way to sort by “% referred”, can you point me in the right direction?
Adam,
The % referred statistic has actually been removed now, so you’re not able to sort by that statistic anymore. Sorry!
Thanks ~ such detailed article. I was a bit confused about options like High and Low gravity. Start experimenting now
Hello,
what does N/A* represent above the “promote” block mean.
Hello,
With the above listed criteria is it possible to determine the refund rate on a product? If the answer is no, is there any other means available to determine the refund rate?
Thank you,
Erik von Werlhof
Erik,
Sorry, but there is currently no way to determine refund rate. This information is not published anywhere.
Hello. I’ve started promoting some items but I’m having trouble ending my transaction. when I click promote, there’s a window that will pop and asks for my nickname and tracking ID. what am I supposed to do next? pardon my ignorance but what is a payment threshold?
Hi Noel, I just signed up today and have been doing alot of reading. I believe I just read that after you click promote and get the pop up window that asks for nickname and tracking ID there is supposed to be a place where you can click on the word Create. I’m hoping I am correct. I will be trying this out soon. So much info to read. Thought it was going to be very cut and dry. Posting, and then getting money for every one I post. Ha Ha! nothing that simple. ! You will find info on the payment threshold by reading on. The site is pretty self explanatory if you are looking for answers to anything.
Very new to this and a little overwhelmed. On the chance of sounding ignorant I do not understand that when I promote where I posting to. Would really like to get this going and have the desire and time but need a little help getting started. Maybe I just need to do a little more reading.
Kathy,
Please check out this video I created on what to do with your HopLink. Hopefully it will help give you some ideas of what to do next!
http://www.youtube.com/watch?v=KyPvwujcIuE
Beau
Finally I understand gravity! I like the idea of finding a low grav product but i need to find a way to sort by date or recently added products.
Hi..
Thanks for the article. I really discovered a new to promote the product. Normally I was using Gravity in terms of Hign to low.
Lets me test the new method and then will revert back.
This is an excellent, efficient article. I now understand how all of the “sort” functions can be used as statistical tools in my search for products to promote. I really appreciate how Beau pointed out the positives and the pitfalls of each statistic. Each function makes me think of new or interesting possibilities for promoting products that I’ve never even thought of before.
HI
I am new on Click bank ,
Please suggest how ro promote product , is there charge to promote the products?
Thanks
Sabi,
No, there is no charge to promote products as an affiliate. For help on getting started, please click the Help Center tab on our site and read through the Affiliate articles.
I am nervous about this being a beginner. I got involved in these internet jobs which I never learned how to start because the people involved are not as clear or supportive as your company. I lost money and could not refund anymore.
With your seemingly attentive ways, I hope to make it. I did a lot of reading though.
These article of comments is very helpful. I hope to be in soon and make this a real job.