Archive for November, 2008

Have you ever tried to quickly explain to friends or family what ClickBank is and why it’s a great idea to join?

To make it easy, ClickBank now has an official Squidoo lens introducing ClickBank and discussing how it can help people make money online. Please share this link and article with anyone you think would benefit from joining ClickBank: http://www.squidoo.com/join-clickbank

Posted by: Monty Sooter, CTO

Wow, the U.S. presidential election is over at last. The U.S. has a new president-elect and I can finally get back to focusing 100% on work, our customers can get back to surfing the Web for solutions to their problems, and we can all sell more digital products.

It has been 21 months since President-elect Obama kicked off his campaign and change has been constant for all of us during this time. I read an article the other day that talked about how a baby born when Obama launched his campaign is now walking and talking.  That is change those families can believe in.

I went back and reviewed what has happened at ClickBank over the last 21 months, and the following are some of the changes we have implemented:

• Recurring billing
• Supplemental Hops
• Hop analytics
• Publisher-requested refunds
• Lower initial payments and additional frequencies for recurring billing
• System status page
• Installment payments
• ClickBank Newsletter
• ClickBank Blog
• Instant notification service
• PayPal recurring billing
• ACH payments
• My Site and My Account page redesign
• Weekly ACH payments
• Customer service help URL
• Multi-currency capability
• Multilingual capability – Spanish, German and French

That is not quite as impressive as winning a presidential election, but unlike the U.S. economy, at least the ClickBank economy has continued to grow steadily.

It is a great time to be part of an Internet business. As we saw in the election, the Internet can fundamentally change how things work, whether that is a political process or figuring out how to sell your ideas.

Let’s keep working together to make sure we understand your needs so we can continue to deliver “Change We Can Believe In.”

Posted by: Michael Poston, Product Manager

Used by business professionals for decades, customer surveys allow you to benchmark your product or service’s competitive stance, respond to your customers’ needs, and increase customer satisfaction through participation.

For example, you could use a survey to identify how customers compare the strengths and weaknesses of your products to your competitors’ products. You can then highlight features that your customers feel are particularly strong in your promotional materials and on your Pitch Page. You can also identify and correct features that your customers feel need improvement.

While it’s nice to hear nothing but positive things from your customers, the negative feedback you receive from surveys can be even more important to your business. It is a rich source of information about who your customers really are and what they really want. You can then use this information to respond to your customers, let them know you’re listening, and tell them what you plan to do in the future! Your customers will appreciate your responsiveness, and as a result your product, brand, and customer loyalty will all be strengthened.

Another benefit of surveys is that they increase customer satisfaction through participation. Because customer communities are bound by common interest, they are looking to interact, learn, and provide feedback that has an impact. By surveying customers regularly, you maintain a two-way dialogue that fosters the success of your product and increases your customer’s investment in it.

An important final point is that surveys are most effective when you administer them on a regular schedule, so you can measure trends over time and ensure you’re meeting your customers’ needs. Regularly getting feedback from your customers is one of the best ways to make sure you’re doing everything you can to help your business succeed. Start harnessing the power of surveys! Your customers will thank you for it.

Happy selling, friends!