Tips for Becoming an Affiliate Magnet: Part 4
November 20th, 2008
Posted by: Ashley Adamson, ClickBank Senior Customer Service Representative
This is part four of a five-part, five-day series about how publishers can attract more affiliates.
To really succeed as a ClickBank publisher, you need to get as many affiliates promoting your product as possible. In this five-part series, I show you some of the best techniques for becoming an affiliate magnet! Did you miss part one, two or three? Click to learn about how to take full advantage of the Marketplace or creating an affiliate tools page or getting your site right the first time.
Tip 4: Offer High Commissions
A penny saved is a penny earned? You’ve heard it all your life, but the sound advice your mother gave you could actually be damaging in the affiliate marketing industry.
When affiliates are looking for a new publisher to promote, they have thousands of products to choose from. Searching through each pitch page for the perfect product and sales copy is not always practical. Of course, having a professional, great-looking pitch page is important, but for most affiliates, other factors take priority.
Advertising costs can be expensive for affiliates. An affiliate wants to be able to look at a product and, in a glance, be able to trust that they’ll receive a positive return on their advertising and promotional investment. One of the most important stats in the ClickBank Marketplace that affiliates look for is “% sale.” This is the average commission percentage earned per affiliate per referred sale on a particular product. With many of our top products offering the maximum commission of 75%, you really can’t afford to not be generous with your commissions.
Though it may seem that the maximum payout amount is high, remember that these are sales you would not have made otherwise.
For more information about this subject, and data that proves the advantages of being generous with your commissions, check out our Generosity as Business Strategy article by Bob Dunlap:
http://www.clickbank.com/blog/2008/04/17/generosity-as-business-strategy/
Check back tomorrow for the fifth and final tip on becoming an affiliate magnet – advertising.
About Beau BlackwellBeau is the Client Knowledge Guru for ClickBank and covers the latest trends, tips and techniques for building profitable Internet marketing businesses.
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Posted in Become an Affiliate Magnet | 
Tags: affiliate marketing, Affiliate Programs, commission, sales
As an affiliate, may i make a humble suggestion to all new vendors ?
If i am taking all of the $$ risk to promote Your product, i expect that your website will be high quality, attractive, priced right and easy for the consumer to buy. lower commissions and higher conversions are fine with me.
love, radog.
dear vendors
i would really like to see a lively interaction of conversation between affiliates and vendors ! we are , after all on the same team. we can all profit together as a team !
Yea. See I am offering VERY high commissions per sale. But, I also find that people need to trust you. Its sort of an odd position. They don’t have to pay to be an affiliate. But, they are scared you will screw them over somehow if they do get a sale. That’s why a site like Clickbank is great. Even if they don’t trust me, they have to trust you!
hi kristi
I couldn’t agree with you more about ClickBank ! Finally i found a legit homebased biz thats not some scam. We’re all protected. dogbisquit.
I have found nothing but honest answers within these comment dialogs from affiliates. As someone who is particularly new to the clickbank arena, I can’t thank you enough. I started with a 50% commission thinking people would eat that up! Wow, was I surprised it was more like a slap in the face to most affiliates.
Here’s a question, would an affiliate like a product with a high price/lower conversion or something more affordable/lower priced with a higher conversion rate? What is attracting the common affiliates eye? I’m hoping lower price and higher conversions will be a formula for success with what I’m doing.
Thanks and good luck to everyone!