Tips for Becoming an Affiliate Magnet: Part 2
November 18th, 2008
Posted by: Ashley Adamson, ClickBank Senior Customer Service Representative
This is part two of a five-part, five-day series about how publishers can attract more affiliates.
To really succeed as a ClickBank publisher, you need to get as many affiliates as possible to promote your product. In this five-part series, I’ll show you some of the best techniques for becoming an affiliate magnet! Did you miss part one? Click to learn about how to take full advantage of the Marketplace.
Tip 2: Create an Affiliate Tools Page
Something that ClickBank doesn’t require, but that can make a huge difference in attracting affiliates, is setting up a Web page specifically to help affiliates promote your product.
The feedback we have received from affiliates indicates that they are more inclined to promote products that provide affiliates with assistance in their marketing campaigns. Some ideas for tools you could provide to affiliates include:
- Banner images
- Other product images
- Textual ads
- Keyword recommendations
- Cloaking scripts
- Ad content recommendations (such as features or benefits of your product)
- Customized email signature ads
- Suggestions of places where affiliates can advertise your product effectively
ClickBank also provides a method for you to recruit affiliates directly from your own Web site. This tool gives affiliates the ability to create an affiliate link for your product directly from your Web site, without having to visit the ClickBank Marketplace first. For more information on using this tool, please go to “Leveraging The Affiliate Network.”
If you decide to create a Web page for your affiliates, you should consider listing the Web address as part of your Marketplace description, for added affiliate attraction.
Check back tomorrow for the third tip on becoming an affiliate magnet – getting your site right the first time.
About Beau BlackwellBeau is the Client Knowledge Guru for ClickBank and covers the latest trends, tips and techniques for building profitable Internet marketing businesses.
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Posted in Become an Affiliate Magnet | 
Tags: advertising, Affiliate network, Affiliate Programs, internet marketing
Hi,
Personally, I think the most powerful affiliate tool missing is the ability for an affiliate to link to a specific product, and that needs to be worked from your end. You’ve done a lot recently (and at last) – please make this your next change.
Being able to create a link like http://AFFILIATE.PUBLISHER.hop.clickbank.net?1
or something, where 1 is the optional product ID would allow merchants to give their affiliates tools which directly promote a given product.
Without it, people like Jimmy D Brown, who I know does a lot of business through Clickbank, is forced to sign up for multiple merchant accounts simply so that affiliates can promote specific products. The result of this is that if I promote one of Jimmy’s products, and the customer buys that, then buys something else in Jimmy’s range, I only get the commission on the one sale.
Not very friendly for the affiliate, is it?
Regards,
Andy
Banners would be a real plus.
Thanks!
I asl absoloutely agree with that comment and the ability to link to a certain product. That would be helpful.
Regards,
Volker
I think more vendors should read this post!
I came across a few products recently in the cb marketplace that I believe have great potential, even though they were still somewhat new so the referral scores were low. However, these products (which will remain nameless) didn’t provide an affiliate tools page. I contacted one of them, and the author of the ebook wrote back a couple days later saying “I’m a writer, not a marketer”… I never responded back, but come on! It’s like, why the heck are you trying to get affiliates for your product if you don’t give them anything to go off of in regards to promoting in the first place?!? The site sales page was well put together, so I was kind of fighting whether or not I should go forward with promoting and in the end, I decided not to. I like sites that are “easy on the eyes” (which this one was); I’m sure there are alot of people out there like that… you know how sometimes you pull up a website and you’re like woah! because of all the “noise”. This one was perfect, was in a hot niche, had the whole package, but guess what? NO affiliate tools. No banners, email templates, nothing. Talk about dropping conversion rate!
Aside from my little experience, I think vendors that offer tools and help to the affiliates in regards to getting their products out there ultimately have a better chance of profiting more themselves because of it. I’ve promoted some affiliate products where the product/service providers will literally put you through free affiliate marketing training because they want you to succeed and make as much money as possible. Which of course, means they make more money, so its a “2fer”. Most of the training ends up being old hat to me, but I can definitely see how it would come in handy for newbies to be able to get off on the right foot.
Now, I’m not saying that EVERY product/service out there has to offer that, but yea, at least provide some tools as a jump-off point… even the super affiliates need that!
A suggestion is that the writer of the ebook who says: “I’m a writer” may not know how to market very well. If you are an experienced marketer, why not volunteer to set up some affiliate templates for that writer for a higher percentage of the profits. It seems like a win-win to me.
I know I’m certainly not “tech savy”. I’m following the newbie training and learning as I go, but for those of you who think this is “old hat” those of us who are newbies would appreciate the service.
Terry