ClickBank Adds New International Features to Its Online Platform
October 28th, 2008
Internet’s largest digital products retail network now transacts business in 4 languages, 13 currencies
BROOMFIELD, Colo. – Oct. 28, 2008 – In an effort to significantly expand the moneymaking capability of affiliates and product publishers using its powerful online sales platform, ClickBank, a world leader in online retail of digitally downloadable products, now enables commerce in French and German and accepts payments in 13 global currencies.
ClickBank’s upgraded transaction platform enables all interactions between the customer and ClickBank to be conducted in English, Spanish, German or French-including the order form, confirmation page, customer service emails, phone support and customer service pages on ClickBank’s Web site.
ClickBank’s international e-commerce capability has been further broadened to accept payments in the Australian dollar (AUD), Canadian dollar (CAD), Swiss franc (CHF), Danish krone (DKK), Euro (EUR), British pound (GBP), Hong Kong dollar (HKD), Japanese yen (JPY), Norwegian kroner (NOK), New Zealand dollar (NZD), Swedish krona (SEK), United States dollar (USD) and South African rand (ZAR).
“As a global enterprise with clients and customers worldwide, providing the ability to transact sales in multiple languages and currencies is critical for continued international growth,” said ClickBank CEO Bob King.
ClickBank began its platform globalization effort in March with the implementation of Spanish language transaction capability. Industry statistics estimate that 102 million Internet users worldwide speak Spanish and 118 million users worldwide speak French or German.
Since it began offering Spanish language capabilities, ClickBank’s Spanish language sales have grown 20 percent month-over-month on average. More than 400 products have been created and approved for the Spanish sales platform.
In 2007, ClickBank’s revenue grew 26 percent to more than $300 million, and the company is on track to achieve another year of double-digit revenue growth in 2008.
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Tags: Australian dollar, currency, Japanese yen, New Zealand dollar, South African rand, Swiss franc, United States dollar
2 Responses to “ClickBank Adds New International Features to Its Online Platform”
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Has this affected sales in a negative way? I can’t think of a worse time to implement this change with the financial markets in such turmoil. Where before people had a rough idea of the conversion rate and they only found out when their credit card bill came in, you now tell them at the point of sale. this means a product that used to cost $50 or £25 is now $50 and £35. I suspect this will have a huge impact across the world.
Any comments?
James,
Since this change was made recently, we are still analyzing the effect on conversion rates. We keep a very close eye on conversion rates on a daily basis, both overall and in specific countries. If we see any evidence that this change is negatively affecting conversion rates, we will quickly take action to rectify the problem, but so far we’re not seeing a negative impact on sales.