Keeping ‘ClickBank’ing Simple
Posted by: Monty Sooter, CTO
I found it interesting the last couple of weeks to compare ‘ClickBank’ing to the other banking that has dominated all of our thoughts here in the USA. It seems like every day there is a different explanation of what went wrong and who is to blame. I think I understand some of the problems, but it is a good reminder that complex models often cause complex issues. One thing I know for sure is this is not banking made simple.
In my past jobs, I have been around both simple and complex business models. The complex ones always look good in the brochures, but are usually hard to implement and even harder to enhance. I worked on a few projects where the business model had evolved around a number of good ideas but ended up mired in complexity. Those always ended up being difficult to change without significant impact on the users.
Luckily, the first thing I learned at ClickBank is that our business is designed to be simple. So we strive to keep it this way as we make enhancements. Every time we make an update or design change, we work hard to minimize the impact on our clients.
We are going to release our multicurrency capability soon, and once again we’re diligently working to make sure it is easy to implement and understand. It’s easy to put out updates constantly, but much tougher to make sure they keep business running smoothly for everyone.
I believe that as long as we keep our system simple and effective, we will all keep having great success. We’d love to get your feedback on ways we can improve your ClickBank experience while still keeping things simple.
Robert Lydy said,
October 25, 2008 @ 5:05 pm
I realize that you may find it simple, but for me, a first timer, it is difficult. It would be helpful if there were sample pages of the pitch and thank you page to give beginners like me a guide.
Beau Blackwell, ClickBank said,
October 27, 2008 @ 12:45 pm
Robert,
To see examples of Pitch Pages, you can go to the ClickBank Marketplace and click “View Pitch Page” under any item in the Marketplace. You should be able to find many good examples, including ones in your niche.
As for Thank You pages, I don’t have examples of any offhand, but it is basically just a page thanking the customer for their purchase and providing a link where the customer can download the product, such as a link to a Zip file that’s hosted on your server. I’ll see if I can find any publishers who would be willing to show an example of their Thank You page.
Ron said,
November 2, 2008 @ 8:54 pm
I would like to see clickbank make videos that show the whole process to getting a website to moving or placing hoplinks in step by step videos.