Posted by: Monty Sooter, CTO

I found it interesting the last couple of weeks to compare ‘ClickBank’ing to the other banking that has dominated all of our thoughts here in the USA. It seems like every day there is a different explanation of what went wrong and who is to blame. I think I understand some of the problems, but it is a good reminder that complex models often cause complex issues. One thing I know for sure is this is not banking made simple.

In my past jobs, I have been around both simple and complex business models. The complex ones always look good in the brochures, but are usually hard to implement and even harder to enhance. I worked on a few projects where the business model had evolved around a number of good ideas but ended up mired in complexity. Those always ended up being difficult to change without significant impact on the users.

Luckily, the first thing I learned at ClickBank is that our business is designed to be simple. So we strive to keep it this way as we make enhancements. Every time we make an update or design change, we work hard to minimize the impact on our clients.

We are going to release our multicurrency capability soon, and once again we’re diligently working to make sure it is easy to implement and understand. It’s easy to put out updates constantly, but much tougher to make sure they keep business running smoothly for everyone.

I believe that as long as we keep our system simple and effective, we will all keep having great success. We’d love to get your feedback on ways we can improve your ClickBank experience while still keeping things simple.

Take a look at these related posts:

1. Keeping Watch Over IT

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