Using Video to Promote Your Business
September 25th, 2008
Posted by: Michael Poston, Product Manager
Now more than ever, users are accessing the Internet with high speed connections, which invites the use of rich media. SOHO (Small Office Home Office) businesses have discovered the following sure-fire ways Internet video can improve their customer experience:
Product Demonstration
For years, publishers have looked for ways to clearly demonstrate their product and articulate its value proposition. This exciting new media allows you to quickly go through the whole process, screen-by-screen, showing the product “in action,” overcoming some of the limitations of words and pictures. Creating a video to demonstrate your product can be the tipping point that convinces a visitor to buy. For example, if you can show a technology-averse visitor that your product is easy enough for even a beginner to use, you’ll overcome one of their biggest objections to buying.
Confidence Building
Since the early days, when Internet purchasing was a new idea, customers have sided with companies they trust when making their purchases. Much of this decision is based on confidence, credibility, and being able to identify with the creator of the product/service. Video allows you to remove barriers by inspiring confidence and putting a personable face on the product, ultimately winning customer trust and closing more sales.
Problem Solving
Not only is it a good idea to use video to sell your product, but it will also pay dividends with customer service. For example, creating a video that walks customers through resolving a very common customer service request could save your organization money and time. Things that are difficult to describe with words and pictures are much easier to express in video format!
Marketing Materials
Lastly, if you upload product demonstration videos to YouTube or other video sites, affiliate marketers can use them to help promote your products by embedding them in their site, which will save you money on marketing. Publishers with products that can be easily demonstrated by video should start making videos available to their affiliate partners!
The time to wonder if video will change your business has passed; it is time to leverage this powerful new media!
Happy selling, friends!
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Posted in Strategies for Success | 
Tags: affiliates, business, clickbank, freakysupertastic, promote, publishers, video
8 Responses to “Using Video to Promote Your Business”
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Great article!
I think it’s important to be ahead of the curve in terms of knowledge and capabilities. Video is one of those capabilities that can dramatically improve one’s business so it is definitely a good idea to at least consider adding it to your capabilities!
Mark
great!
I found this blog via the internet, and for my senior thesis I am creating a dance promotional video for the university I am attending. do you know of any books or websites that talk about what a promotional video is, what it should contain, how long how short? any research material would be great, and heads up where I can find them would be great. thanks.
yeah. this method helps both the viewers and the one making promotional video/s..it can give a much more realistic type of product you are introducing.
nowadays, it’s easy to find more effective ways for our expression of ideas..
I’m sure video is going to become more and more relevant on the Internet as time goes on. Just look at how many people watch YouTube everyday and you will get an idea of the reason why normal TV stations are becoming worried.. Companies are seeing this and thus trying to get more of their ads onto the Internet.
Thanks for this. Very helpful !
Wow, thanks, I think this is going to be very well received by everyone. I am still in the process of finding the best way to promote some of the products and even better, to create some of my own. These videos will be a Godsend.
One more benefits of using Youtube marketing is to avoid saturation. Think Youtube as the “second Google”. Except total search result for any given keywords is less than Google search.