Bob King, ClickBank CEO, to Give Insight into State of Affiliate Marketing
ClickBank executives to attend Affiliate Summit
BROOMFIELD, Colo. - Aug 5, 2008 - Bob King, CEO of ClickBank, a privately held online retailer for buyers and sellers of digitally delivered products and services, will be offering his unique insights into the affiliate marketing industry on Monday, August 11, during the Affiliate Summit. The widely-respected industry conference takes place in Boston, at the Sea Port Hotel, between August 10-12.
Bob will be participating in the panel discussion, “The State of Ad Networks.” The panel will explore the trend within ad networks of moving from “cost per thousand” as the preferred method of gauging the price of advertising to a performance based model, where you get paid for what the ad produces in sales. ClickBank was founded on a pay-for-performance business model - affiliates and product publishers only get paid when a sale is made.
“Businesses are starting to realize something ClickBank has known for a decade — pay for performance is a better way to do business” said King. “With Internet advertising, it makes sense to seek those advertising models, and pricing structures, that can be tied directly to sales.”
Attending the Affiliate Summit with King are ClickBank executives Dush Ramachandran, vice president business development; Bob Dunlap, director of marketing; and Terra Goeres, manager of client account management. The four will be available to meet current and potential ClickBank affiliates and anyone interested in the company at table 23 during the “Meet Market” at the Affiliate Summit on Aug. 10, between noon to 6:00 p.m.
Fatimah B Goodridge said,
August 17, 2008 @ 1:18 pm
I am new to clickbank but I feel that input is the best way to improve more and save less confusion of affiliate marketing selling. Thank you clickbank.