Strategy for Success: Create a Privacy Policy
July 7th, 2008
Posted by: Beau Blackwell, Marketing Coordinator
If you’re an affiliate who runs your own site and promotes it through Google Adwords, improving your Quality Score can be the difference between an advertising campaign that’s mediocre and one that’s extremely profitable. One tactic for improving Quality Score is to make sure that your Web site has a privacy policy, and that your landing page directly links to it. Many affiliates skip over creating a privacy policy on their site, especially if they have created many different Web sites to feature different products.
If you don’t have the time or inclination to become a legal expert, BBBOnline has created a privacy policy template that you can modify to fit your Web site. You’ll just need to plug in a few details about your site, and add or delete certain sections of the policy to reflect your site’s details and marketing policies. Then you’ll need to create a link to the page, preferably in the site footer so it will be linked to from every page within the site. For 10 minutes’ worth of work, it’s one of the easiest ways to improve your site and get better performance out of your advertising efforts.
Even if you don’t use Google Adwords, having a clearly worded privacy policy can make your site appear more trustworthy to visitors, leading to higher conversion rates. One of the biggest hurdles to making a sale online is convincing nervous visitors that their personal information is safe with you, and a privacy policy can go a long way to reassuring them that they can trust you. It’s unknown whether Google rewards sites with a privacy policy in natural search results, but for the small amount of effort required, it’s well worth adding a privacy policy just in case they do.
About Beau BlackwellBeau is the Client Knowledge Guru for ClickBank and covers the latest trends, tips and techniques for building profitable Internet marketing businesses.
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Posted in Strategies for Success | 
Tags: adwords, affiliates, clickbank, google, privacy policy, quality score, success, template
Thanks for the helpful tip.
Hi,
Thanks for the tip and I have a question. Is there someplace a person can get a template or example of a privacy policy, what should be included in it, etc. Then the person could add in their own wording to make it their own? Or maybe some training as to how a privacy policy should be worded?
I have looked around at a few privacy policies on other websites but there is such a wide variety and different lengths of policies.
Thanks for any help you can give,
Peggy
Wow. I’m sorry I missed the whole middle paragraph of the article. That wasn’t too swift. The information for a privacy policy template is right there. Found what I was looking for. Sorry for the oversight.
Thanks again,
Peggy
Allen Thank for open my eyes ,I would be working for the man all my life
The link to the BBB privacy policy doesn’t resolve to an actual privacy policy anymore… searched their site and can’t find it – any chance you have an updated link?
@ClayBurt try bbbonline.org/reliability/privacy/
thanks a ton i knew about the privacy policy but i didn’t know how to obtain one for my site and i knew this would be a hurdle because i didn’t want to publish the site i built until this was put in place after all i want my customers to trust me. Once again thanks a lot now ican publish my website.