E-books: The Next (Really) Big Thing?
Posted by: Kristen M., Marketing Communications Manager
Wall Street Journal reporter Lee Gomes recently wrote an article about reading an e-book on his Blackberry. And, unlike so many reviews of the e-book experience in the past, it was actually quite favorable (you can read it here).
The debate has raged for years about the death of the printed page, from newspapers to magazines to books. To paraphrase Mark Twain, reports of these deaths have been greatly exaggerated – or are, at the very least, premature. E-book readers for our computers have been around for years, but convenience, eye-strain and a myriad of other factors have hindered their broad adoption. However, two recent developments have pushed on-screen reading back to the forefront and signals continuing opportunity for ClickBank publishers.
Apple’s introduction of the iPhone got the masses thinking about what’s possible, including reading, on an easily portable device. Most importantly, though, the introduction of new devices such as the Amazon Kindle and the Sony Reader are really turning heads. Both are small and light, both use new technology that makes the device read more like paper than a screen, and the Kindle allows fast downloads wherever cell service is available. Gomes even mentioned in his WSJ article that it was much better ergonomically to read something on his BlackBerry screen than it was to hold a book.
The Kindle is currently the most popular e-book reader option. While it currently works exclusively with content delivered via Amazon, it’s helping to rapidly expand e-book readership, and like a rising tide floats all boats, that’s good for all of us.
Suddenly, the e-book is becoming a big thing. It’s taking more forms and making more inroads than ever before, and the trend seems to be growing.
Clearly, this is all good news for ClickBank publishers. As more and more consumers get comfortable with reading a variety of materials on a screen rather than a printed page, and as devices make that more and more convenient, the market for digitally delivered books, magazines, and newsletters across multiple platforms will only continue to grow.
Jim Labadie said,
April 30, 2008 @ 6:34 pm
This truly is terrific news for all of us!
Annie B Lawrence said,
May 1, 2008 @ 10:58 pm
Ebooks are a great tool for us all and the wave of the future. I am excited to promote my 21 Days to Lasting Love Ebook. Last year my book Love’s Secret Live Your Life In Love won three awards. Ebooks will revoluntionize the publishing industry. I am excited to be on the top of this wave.
JV said,
May 2, 2008 @ 5:13 pm
Well, ebooks have been around for many years: I recall reading Yanik Silver’s marketing ebook 33 Days To Online Profits 10 years ago, and the principles within this classic hold true today. But apart from the convenience of being able to access more material than the contents of the British Library from your hand held portable blackberry, what REALLY excites me about the ebook is the GREEN ecology issue, which is, as more people worldwide exchange the printed book for the online and desktop ebook, so the world’s forests will sustain! Trees will be saved. The air we breathe will be fresher, more oxygenated, more vital. This is an exciting time in world history and we are about to benefit handsomely from the side effects!
Indeed, I truly believe the ebook could single-handedly revolutionise the planet’s ecology and turn us 180 degrees from big problem to comfort zone! Vive la ebook, I say! I continue to collect as many marketing ebooks onto my desktop as I can weekly. The ebook keeps my shelves clear. The ebook allows me to easily transport any amount of written information I require anywhere through my laptop, blackberry, notebook.
The ebook is to the printed page as Caxton’s printed page was to the handwritten manuscript. Each in their own time revolutionize history, the history of mankind!
Vivian said,
May 18, 2008 @ 11:17 pm
Hi. I’m one of the editors for a new online publishing company. Our site offers many inspirational articles, etc. And soon we will be offering ebook creation services, with the ebooks being sold through clickbank.
My question is: With the new technology, is the size of the page going to be an issue? Currently, most ebooks are standard letter size. With the new technology, should they have a smaller format, or at least have a download option for a smaller format?
This seems like it could be a major issue in the near future–for all of us.
Thanks for your input and insights,
Vivian
Md.Nazrul Islam said,
May 27, 2008 @ 11:26 pm
It is very good for all type of clients in the world to procure more business opportunities and we should work hard for all kind of opportunities.
Thanks & regards