Affiliate Marketing: Creating A High Content Authority Site for Affiliate Sales

Written by: Michael Cecchin & Alex Miller of The Fat Loss Authority

Getting Started

Before you begin building your website or hiring freelancers, you need to decide what your niche or subject matter will be. I would suggest selecting a niche that you are familiar with, enjoy, and that has a definite demand for continuous content.

The worst thing is to be three months into the project and realize the niche puts you to sleep. You need something that is exciting for you!

I decided to choose the mother of all niches, weight loss. I guess it’s fair to say I like a good challenge, but you have to manage your expectations and figure out what is realistic when it comes to achieving your goals, and how much effort and investment you are willing to put in.

Your content should always solve problems and answer questions that users are likely to be searching for in the various search engines. Doing plenty of keyword research is necessary so you can target long tail keywords and avoid hard-to-rank-for terms like “how to lose weight” or “lose weight fast.” As a new affiliate marketer you have to be realistic with what you can achieve. But the long term goal is one of residual revenue and an online property you can eventually sell to reap the benefits of all of your (and/or your outsourcers’) hard work!

For example, a recent article I posted is on how to make your body burn more calories, which is obviously a topic with significant search volume. Once searchers find it, strategically placed affiliate ads will take users to a weight loss or diet supplement website. See how that works? Find a market you can corner that’s not over-saturated with competition and you can start building from there.

Content Needs

The days of content farms are drawing to a close, with even losing over 30% of its traffic due to a recent update to Google’s search algorithm.

The path to the future is clear—create an authentic site with quality content and a positive user experience. Otherwise, your organic ranking days could be numbered!

Once you’ve chosen what your website will be about, it’s time to start generating some excellent content. The keys to improving the flow of traffic to your website are quality content and genuine inbound links (link farms are also on the swift decline).

Setting your website up as an authority on a particular topic ranging from auto repairs to weight loss, using unique, quality content that is well-written, will help ensure your content drives the “right” kind of customers to the websites you promote.

The goal is to get people to your site and then on to the vendor’s site, and that requires helpful information that’s related to the vendor’s content. If you’re not a writer, or if you simply don’t have time to create content for an entire website, utilize the services of a freelance writer. These services can be found at sites like Elance, where I’ve found some of the best business partners around. Try to find someone that is already familiar with your niche, who has a basic understanding of search engine optimization and who can freely post quality content onto your site without you having to.

A professional with these skills will be able to provide you with high quality content that’s sure to bring visitors to your website. Without good content that keeps readers coming back, your affiliate links and promotions may not generate any additional income.

When you choose keywords to optimize for, make sure to choose phrases that are relevant to your subject matter and related to your vendor’s subject. You should also make sure to use phrases that would actually be searched for in search engines. For example, instead of ‘how to lose weight with oolong tea,’ which is too wordy, optimize your keyword text to read ‘oolong tea health benefits‘ and create a page title around that phrase.

Posting Frequency

An important factor in building a reputable site for affiliate marketing is posting fresh content to your site often. You want your site to become an authority on a subject, which means you want readers to check in with your website often for new content. By posting content at regular intervals, your readers know when to come for new information. Think of your website like a television show—you want readers to know when to come back for the next episode.

An authoritative website has many pages of content, which you will build up over time. This can’t be done in a few days. Give your website an edge by having a large amount of content ready for posting when your website goes live, and then continue to post high quality content regularly.


In addition to paying for the services of a freelance writer, you immediately want to begin networking with other bloggers. Bloggers with similar content may be able to act as ‘guest’ writers on your blog and you can do the same for their website.

[NOTE: If anyone is looking to exchange guest posts with us, just send a message via the contact form on our site].

By acting as a guest writer on another blog, it builds your reputation, and your website’s, as an authority on a particular subject. It tells your readers that you’re not just trying to make money, but you actually know what you’re talking about too. And those back links you get by guest posting will also help give your website’s rating a boost.

Inadvertent networking is another great way to boost your ranking in search engines. By creating high quality content that provides helpful information, other bloggers will link to your website as a credible resource, which will also improve your search engine ranking. This is why enjoying your niche is important, since it will make it easier for you to keep pushing out great content and chatting with new people in the industry.

Starting an authoritative website is fairly easy, and with the right tools you can be up and running in no time. Find your niche, stockpile your content for frequent updates, build your website and start linking! It’s easier than you think, and who doesn’t need another avenue to earn income these days?

Good luck!

About the Authors

Michael Cecchin in a successful Internet Marketer, Entrepreneur, and professional J-O-B escapee based in Toronto. Michael owns a number of online properties in the diet and fitness niche and is currently exploring opportunities in other niches. He has been working full-time online for the past 2 years and claims the terrifying memory of cubicle life is what keeps him motivated to continually expand his online business and live the dream.

Alex Miller is an affiliate and SEO superstar, originally from the UK and currently living in Orlando, Florida. Alex started as an affiliate in the Forex and fitness niche while building his SEO credentials. His main projects are now in the SEO niche, helping other business owners improve their site rankings through white hat tricks and tactics unavailable to mortal men.

You can check out their own authority site at The Fat Loss Authority Blog.

Leave a Comment


  1. Malcolm

    Hi – many thanks for your article.

    I’m a newbie suffering with information overload and struggling to get off the ground.

    Using your term “how to make your body burn more calories” I used the Google keyword tool and found that the term reflected traffic of less than 10 queries per month for USA and worldwide. Surely this would not be a niche to pursue with such poor results?

    Or am I missing something here? Your input would be most helpful and appreciated.

    Regards – Malcolm

  2. Carl

    So this would mean staying away from niche websites? If the niche is super targeted then it would be very hard to make it an authority site, won’t it?

  3. Bellaisa

    ‘Think of your website like a television show—you want readers to know when to come back for the next episode.’ —- Great way to put that!

    I find that the blogs or websites I frequently attend our ones that post one to two times a week with informational (and related) posts.

    I would have to say that adding either an e-mail opt-in or a feed to follow is a great idea for allowing people to keep up with new posts. I find that my sites which don’t have those options get very little repeat visitors which may cost quite a few sales.

  4. newtone

    First time I found a very good article on this topic. It cleared many doubts in my mind and I am ready to implement them. I am also running some sites but not found good results yet. Thanks for sharing all the info.

  5. Ramiro Rodriguez

    I spent 10 hours yesterday creating a web site on a review of a hot selling camera. Then getting an affiliate link and blasting the RSS feed to readers. I was tired because I did it all in one sitting.

    This morning I woke up thinking, what a waste of time. I needed to read this article. Create a quality site over time. Not overnight.

    Thank you for your efforts in helping me make money online.

  6. Unmessable Tim

    Great article!

    @Carl: no, it means quiet the opposite of staying away from niche websites. First of all – weightloss already is a niche. It’s mega-niche, but it’s a niche. The thing is, if you are starting out, the more specialized your niche, the easier it is to build an authority site. It’s a lot easier to build an authority site in the “weightloss for 50+ year old women who don’t want to exercise”, you just have to be able to create a lot of content around it.

  7. Dap

    This article is really of great help. I have worked with many range of contents but easily fed up. Now I realize where i’m falling short. I’m getting it back to channel my journey. Many thanks to “Blackwell”

  8. Laura

    I totally agree here that it cannot happen overnight. I am a newbie in the internet marketing field. 6 months and after creating a couple of websites and adding content myself over time I am only now starting to reap the rewards. Good content is always the key. I work fulltime so I don’t have much spare time, but I am in a niche which I am passionate about and so I try to find the time to create the content myself. Content which is original because I wrote it!

  9. Kat

    Helpful article.
    @Carl – Think of doing a niche within a niche as being the most effective. For instance, not going into dog training as a whole, but rather dog training deaf dogs.

  10. Antonio

    As I am a pre-newbie I tend to be overwhelmed by info over kill, but what the hey. Thanks for informative reading and much logical insights into your experiences.

  11. Jacob

    It would be great if payoneer would offer a convenient way to allow their affiliates abroad to withdraw earnings fast, I highly recommend the Payoneer program for Clickbank.


    thanks for a great, informative and uplifting post.Can i use free blogs to presell my affiliate product or must i have my own website? thanks for your time.

  13. Maurice Bernier

    Michael, your article is great and I like the leadership you are showing by offering guest poster positions on your site. It would be good for all who would choose to follow in your footsteps!
    Thanks for the info. and please keep it coming.


  14. Yan AW

    Content is king! But this always be a problem for any affiliate marketer, especially me.
    Thanks for share your idea about it.

  15. Yvonne Finn

    Hi Michael,

    Thanks for your insightful and practical advice in this post.
    Especially the bit about having reserves of content in order to post regularly.

    I did not do this and sometimes find that I have to really scramble to ensure that I provide timely content to my readers.

    I am getting caught up and will certainly do what you suggested next time.

    Thanks again and continued success!

  16. Joe

    Content is the king! So, they say.. i have been offered several back linking systems, and to me they all sound like a link farm or a content farm. This is where I am stalled now, what system to use?
    In the other hand, I have been offered several video services, as they say video is the king.
    and when I see the top of the ranking, 4/5 out of 10 are videos. Not even professional/edited ones, there is no content, is video really the king of top rankings? what gives? Anybody?

  17. Maurice Bernier

    I sure hope it is Joe. I’m just beginning my video creation experience and would hate to see all the work go to waste if it isn’t. Everything I’ve researched tells me that Google and the other major searches all love video content for listings so, I am destined to carry on with them I guess!


  18. Sean

    The part about “having a large amount of content ready for posting when your website goes live” was my take-away from this post, this is something I really need to work on, thank you.

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