ClickBank Advertising Guidelines
- Display Ads on ClickBank.com. A display ad is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items.
- Sponsored Link Ads on ClickBank.com. Sponsored links are paid listings on SERPs (SearchEngineResultsPages). Sponsored links generally appear on the right hand side of the page in a vertical column.
- Product Alert Emails. Available to vendors who want to communicate to affiliates about their approved product.
- Vendor Email Campaigns. Available to ClickBank clients who want to communicate directly with affiliates who have promoted their product(s).
Only ClickBank-approved products may be promoted through ClickBank advertising channels. An eligible advertiser will have a refund rate that is below 20% and a chargeback rate that is below 1%. (In the event an advertiser’s rates rise above those ranges, their ad(s) will be suspended immediately and until rating returns to the minimum standard. No advertising fees will be refunded or returned.)
All ad content will be reviewed and must adhere to ClickBank’s Vendor Promotional Messaging Guidelines https://support.clickbank.com/entries/22819737-Vendor-Promotional-Guidelines . Any changes to ad creative (including landing pages, pitch pages and affiliate tools pages) that are made subsequent to approval confirmation must first be submitted to ClickBank for review.
Content May Include:
- Prices must be presented clearly and conspicuously. For recurring billing products (including TRIALS + one rebill), the rebill schedule and pricing must be displayed clearly and conspicuously.
- Verifiable past successes, including total affiliate pay-outs, previous launch performance, etc.
- If statements of past launch and product they are promoting are not in the same niche, vendor must state the niche and provide nickname for review.
- Example: Vendor is submitting a dog-training product for the Product Alert and the affiliate pay-out statement is for a previous launch in IM.
- Example: “Paid out over $1 Million in affiliate commissions from last launch in IM Niche!”
- Minimum of size 12 font
- Font in contrasting color to background color
Information submitted for review must include “nickname” from IM launch and information on how the $1 Million was calculated.
- Affiliate Tools (Banners, Email Swipes, etc.)
- Front-end product price & upsells. (This information helps affiliates determine pay-out for promoting product).
- Affiliate commission %, rather than stating, “You’ll earn $xxx on each sale.”
- “You can earn up to $xxx on each sale.” rather than stating, “You will earn $xxx on each sale.”
- “A Top Ranking” rather than stating, “Top # Product”
- Messaging that states that the offer is available for the next “xx” amount of time (such as, “If you order in the next ten minutes, you will get …” or “Order today for this amazing opportunity”), as long as there is no messaging that states that the offer is ONLY available for that short time, or that it is a one-time opportunity or chance to purchase when there will be other opportunities available.
- Real and genuine discounts from the normal price. Thus, if a vendor sold at $99 for a reasonable amount of time, it can drop the price to $79 and say, “$20 off!” The vendor cannot invent the $99 price, just to claim $79 is a sale price when it has always been sold for $79.
- False, misleading, fraudulent, or deceptive claims or content.
- Adult content, including nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative at NOT allowed.
- Advertisements encouraging the promotion of adult content, including nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative at NOT allowed.
- Explicit EPC (Earnings Per Click) values are not allowed without a disclaimer.
- Rates: Conversion, Refund Rates.
- Expected Sales.
- Example: This product will generate over one million dollars!
- Example: Easiest way to $1,000,000 profitability!
- Earnings Per Sale (communicate commissions in % only)
- Cannot state you can earn anything higher than listed in account.
- Cannot state “100% commission!” ClickBank’s highest commission level is 75%.
- Cannot state “Earn 75% On All Sales!” If products are listed in account with commission rates below 75%.
- False scarcity messaging when there is no actual scarcity of the product (for example, “Only 300 copies” when there are unlimited copies, tickers running down the amount of time there is to purchase, and listing that this is a one-time opportunity TODAY only).
- Promote affiliate bonus programs and/or prizes not supported by ClickBank (including commission rates over 75%)
- Third-Party Testimonials.
- Example: “Client X says Client Z’s product is the best product in this niche!”
- Cannot Make “Unsubstantiated” Claims or other vague statements that cannot be verified.
- Cannot state “#1” anything. Example: “#1 Dog Training product online!”
- “Highest Converting Product in Niche,” on ClickBank, or on the Internet/Web.
- Videos that portray or reference a fictionalized individual or life story, where a vendor makes false claims as part of the product pitch.
- Videos that portray or reference the vendor him or herself, where the vendor makes false claims about his earnings and experience as part of the product pitch.
- Videos which will not allow viewers to exit or pause.
- Expert endorsements without substantiation. For example, an endorsement from a doctor must have proof that the doctor has performed tests or evaluations performed and has mastered the subject matter being described in the pitch.
- Sale pricing that suggests that a product previously sold at a higher price (when it really didn’t) but is now on sale for a lower price for a limited time.
- More than 3 upsells (one-time offers) and 2 exit offers for each sales flow.
- Major brand/corporate logos on vendor Pitch Pages and Thank You Pages.
- Excepted are credit card logos next to payment links.
- Unauthorized use of the ClickBank logo. For authorized usage, see our Trademark Use Guidelines article.
Content May Not Include:
- Exceptions can be made when vendor has documented authorization from major brand or corporation.
- Qualifying criteria when no qualifiers are truly necessary to purchase the product. Qualifying criteria must have a demonstrated disqualifying criteria.
- Statements that infer that the product is significantly easier to use than it really is. Examples: “One push button to make money” or “Three simple words will provide you income.” ClickBank requires that pitches make reasonable attempts to reflect the actual effort required to achieve typical results. It is generally unreasonable to assume that someone with little or no experience in Internet marketing can achieve a 6-figure income with an hour or less of effort per day. It is more reasonable to assume that with attention, effort, and spare time, the average person with little or no Internet marketing experience can achieve a supplemental income.
- “As Seen On… ” statements without documentation showing that the product was seen on the stations, TV shows and/or magazines that are listed (not required for the product approval, but will be asked if they have it to provide if requested).
- “Blind offers,” which are defined as sales pitches that make promises about what the customer can earn or achieve without any specific details about how the product accomplishes these claims. ClickBank Pitch Pages, particularly in the Internet marketing/make money online niche, must be clear about what techniques or tactics the product teaches or utilizes to achieve results for the customer.
- Account Statistics, including Daily or Weekly Sales Snapshots.
Videos. Vendors must submit a script prior to shooting the video. Videos will not be accepted without a script pre-review.
Testimonials and endorsements. All use of testimonials and endorsements must comply with Federal Trade Commission (FTC) guidelines. This means that vendors cannot use false and deceptive statements in their written promotions or their video promotions. All specific advertising claims about a product’s performance or quality must be capable of substantiation—that is they must be real examples based on actual experiences. A statement that not all consumers will get the same results is not enough to qualify a claim. Testimonials and endorsements can’t be used to make a claim that the advertiser itself cannot substantiate.
ADDITIONAL EMAIL REQUIREMENTS
All emails will include ClickBank’s physical address and unsubscribe link in order to be CAN SPAM compliant, as well as the below disclaimer:
Required Legal Disclaimer
The content of this message has been created by the applicable Vendor and not by ClickBank. Accordingly, ClickBank is not responsible for any information contained in this message, including, but not limited to, any product information, promotions, incentives, expected returns or other information contained herein. In addition, ClickBank is not responsible for any links to third party websites contained in this message. Such links do not imply any endorsement by ClickBank of such websites or the content, products or services available from such websites. By clicking on or accessing a third party website listed in this message, you acknowledge sole responsibility for and assume all risk arising from your use of any such websites.
ClickBank reserves the right to add, remove or modify this policy at any time. ClickBank reserves the right to reject or remove any advertisements at any time in its sole discretion.